---
title: "Paw Patrol Potty — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/paw-patrol-potty"
last_updated: "2026-08-09T10:03:00.524Z"
locale: en
meta:
description: "Niche score 39/100 · $76K/yr market · 65K searches/yr · $22.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $76K/yr market · 65K searches/yr · $22.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Potty — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol potty**
**Skip it**
A small market ($76K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 19Conversion 61Competition 42Returns 51Price range 78Avg price 93Brand share 19Review moat 36Quality gap 35
**Avg price**
**Great****$22.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.78–$44.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,876.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 65K searches
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol potty is a $76K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol potty market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 93%
**Open market**
**5%**
- Nickelodeon48% - Paw Patrol19% - The First Years14% - Crocs6% - Ginsey5% - Hot Wheels2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/baby-products/paw-patrol-potty/trend)
## **Top paw patrol potty search terms**
- **paw patrol potty**26K/yr-3.2%2.8% conv. - **paw patrol potty seat**16K/yr-28.5%6.9% conv. - **paw patrol toilet**5K/yr+6.1%2.4% conv. - **paw patrol toilet seat**6K/yr-22.5%10.7% conv. - **potty training toilet paw patrol**4K/yr+13.3%3.1% conv. - **paw patrol toilet seat for toddlers**5K/yr-35.4%9.3% conv. - **paw patrol potty chair**4K/yr+3.4%2.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/paw-patrol-potty/search-terms)
## **Top paw patrol potty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Potty Training Starter Kit includes Training Pants Underwear & Success Chart sizes 2T 3T and 4T**Paw Patrol**$21.10**4.8★7,497 rev](https://www.amazon.com/dp/B077DVCVJC) [2**Nickelodeon PAW Patrol Mission Paw Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Nickelodeon**$17.37**4.4★304 rev](https://www.amazon.com/dp/B09VCY1H1S) [3**Nickelodeon PAW Patrol Calling All Pups Soft Potty Seat and Training - Cushion Baby Training Safe Easy to Clean**Nickelodeon**$17.06**4.5★1,290 rev](https://www.amazon.com/dp/B09JYM9SYV) [4**The First Years Nickelodeon Paw Patrol Potty Training Toilet and Toddler Toilet Seat - Potty Training Toilet Seat with Fun Flushing and Cheering Sounds**The First Years**$29.66**4.4★9,175 rev](https://www.amazon.com/dp/B0841182S1) [5**Nickelodeon PAW Patrol Calling All Pups 3 Piece Must Have Potty Training Set - Soft Potty Seat Step Stool Finger Puppets - Boy Potty Training**Nickelodeon**$37.44**4.6★86 rev](https://www.amazon.com/dp/B0C82Q9KRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bright Starts Disney and Pixar Cars Full Comfort Potty Training Toilet Easy Clean Removable Bowl Splash Guard High Back for Comfort & Stability Toddlers up to 50 lbs**Bright Starts**$15.49**226 rev6mo ago](https://www.amazon.com/dp/B0GHZNNXT7) [**The First Years Spidey and his Amazing Friends Potty Training Toilet - 2-in-1 Potty & Removable Toddler Toilet Seat Attachment with Flush Sounds - Includes Anti-Splash Seat and Non-Slip Grip**The First Years**$31.95**9,175 rev1y ago](https://www.amazon.com/dp/B0DYQRFLWJ) [**Bright Starts Disney Baby Cars Lightning McQueen Flip & Sit Potty Training Seat Attaches to Toilet Securely Space Saving Design Fits Most Toilets Easy to Clean**Bright Starts**$12.82**1,523 rev1y ago](https://www.amazon.com/dp/B0DSWMF2RS) [**Hot Wheels Blue Race Car Potty Training Toilet Race Car Potty Seat Includes Detachable Toddler Toilet Seat and Kids Potty Ages 12 Months and Up**Hot Wheels**$17.88**969 rev1y ago](https://www.amazon.com/dp/B0D325YNZK) [**PAW Patrol Red Potty Storage Hook**Nickelodeon**$6.98**52 rev2y ago](https://www.amazon.com/dp/B0D64NQWNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 10 Toddler**Crocs**$44.96**4.7★**▲ 279%**](https://www.amazon.com/dp/B0BX7G9DMC) [**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler**Crocs**$42.17**4.7★**▲ 277%**](https://www.amazon.com/dp/B0BX7FVKDM) [**Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids**Paw Patrol**$21.22**4.7★**▲ 267%**](https://www.amazon.com/dp/B092RK367D) [**Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS**Nickelodeon**$31.04**4.7★**▲ 256%**](https://www.amazon.com/dp/B0CMXY4S2L) [**Paw Patrol Potty Training Starter Kit includes Training Pants Underwear & Success Chart sizes 2T 3T and 4T**Paw Patrol**$20.60**4.8★**▲ 249%**](https://www.amazon.com/dp/B077F21PH2)
**~~View all trending →~~**
## **What buyers say about paw patrol potty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“This one fits perfectly”*
**Ease Of Cleaning**9%
*“help to get it all clean”*
**Comfort-Overall**7%
*“Comfortable”*
**Quality-Overall**7%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“As described”*
**Fun/Entertainment Experience**6%
*“Cool little potty fun for potty training”*
**Ease Of Use**6%
*“Easy to use”*
**Strength**6%
*“Compact and sturdy”*
**Soft Feel**5%
*“It's soft”*
**Color**4%
*“The bright colors”*
### **What buyers complain about **
**Size-Overall**31%
*“Too small”*
**Grip**5%
*“This does not stay in place and slides around”*
**Leak-Proof**4%
*“then leaks everywhere when you pick it up”*
**Adhesion/Stickiness**4%
*“won't stick”*
**Ease Of Use**4%
*“Somewhat Hassle”*
**Ease Of Cleaning**4%
*“it is hard to take apart for a deep cleaning”*
**Comfort-Overall**4%
*“not comfortable”*
**Strength**2%
*“It was also very unstable for the toddler to use”*
**Value For Money**2%
*“unfortunately more expensive”*
**Quality-Overall**2%
*“Product is not made well”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**4%
**Age Suitability**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Product Condition**2%
**Adhesion/Stickiness**2%
**Grip**2%
**Functionality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is paw patrol potty profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the paw patrol potty niche?**
- 9 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in paw patrol potty?**
- Top complaints mined from reviews: Size-Overall, Grip, Leak-Proof. The return rate is 2.9%.
- **When does demand for paw patrol potty peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the paw patrol potty niche?**
- Listings span $6.78–$44.96; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.
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