---
title: "Paw Patrol Potty Seat — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/paw-patrol-potty-seat"
last_updated: "2026-08-10T00:22:06.270Z"
locale: en
meta:
description: "Niche score 34/100 · $38K/yr market · 26K searches/yr · $18.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $38K/yr market · 26K searches/yr · $18.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Potty Seat — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol potty seat**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 11Conversion 79Competition 18Returns 58Price range 74Avg price 83Brand share 0Review moat 47Quality gap 50
**Avg price**
**Great****$18.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.98–$37.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,844.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 26K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol potty seat is a $38K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol potty seat market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$45K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Nickelodeon83% - Ginsey8% - Paw Patrol3% - The First Years3% - Bright Starts3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.
800600Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/baby-products/paw-patrol-potty-seat/trend)
## **Top paw patrol potty seat search terms**
- **paw patrol potty seat**16K/yr-28.5%6.9% conv. - **paw patrol toilet seat**6K/yr-22.5%10.7% conv. - **paw patrol toilet seat for toddlers**5K/yr-35.4%9.3% conv. - **paw patrol toilet training seat**135/yr+17.2%2.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/paw-patrol-potty-seat/search-terms)
## **Top paw patrol potty seat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nickelodeon PAW Patrol Mission Paw Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Nickelodeon**$17.37**4.4★304 rev](https://www.amazon.com/dp/B09VCY1H1S) [2**Nickelodeon PAW Patrol Calling All Pups Soft Potty Seat and Training - Cushion Baby Training Safe Easy to Clean**Nickelodeon**$17.06**4.5★1,290 rev](https://www.amazon.com/dp/B09JYM9SYV) [3**Nickelodeon PAW Patrol Cool Pups Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Nickelodeon**$17.07**4.4★227 rev](https://www.amazon.com/dp/B09VCZCTJV) [4**Nickelodeon PAW Patrol Rescue Pups Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Nickelodeon**$16.53**4.5★144 rev](https://www.amazon.com/dp/B09JYL2521) [5**Nickelodeon PAW Patrol Calling All Pups 3 Piece Must Have Potty Training Set - Soft Potty Seat Step Stool Finger Puppets - Boy Potty Training**Nickelodeon**$37.44**4.6★86 rev](https://www.amazon.com/dp/B0C82Q9KRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bright Starts Disney Baby Cars Lightning McQueen Flip & Sit Potty Training Seat Attaches to Toilet Securely Space Saving Design Fits Most Toilets Easy to Clean**Bright Starts**$12.82**1,523 rev1y ago](https://www.amazon.com/dp/B0DSWMF2RS) [**PAW Patrol Red Potty Storage Hook**Nickelodeon**$6.98**52 rev2y ago](https://www.amazon.com/dp/B0D64NQWNL) [**Bluey Soft Potty Seat - Potty Training Toilet Seat Soft Cushion Baby Potty Training Safe Easy to Clean**Ginsey**$12.73**1,950 rev2y ago](https://www.amazon.com/dp/B0CH47DYR9) [**Nickelodeon PAW Patrol Calling All Pups 3 Piece Must Have Potty Training Set - Soft Potty Seat Step Stool Finger Puppets - Boy Potty Training**Nickelodeon**$37.44**86 rev3y ago](https://www.amazon.com/dp/B0C82Q9KRS) [**Nickelodeon PAW Patrol Born Brave Folding Potty Seat - Travel Potty Training Seat**Nickelodeon**$14.89**111 rev3y ago](https://www.amazon.com/dp/B0BNT3VMN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Potty Training Starter Kit includes Training Pants Underwear & Success Chart sizes 2T 3T and 4T**Paw Patrol**$21.10**4.8★**▲ 160%**](https://www.amazon.com/dp/B077DVCVJC) [**Nickelodeon PAW Patrol Rescue Pups Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Nickelodeon**$16.53**4.5★**▲ 49%**](https://www.amazon.com/dp/B09JYL2521) [**Spidey and His Amazing Friends Team Up Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Ginsey**$13.20**4.6★**▲ 45%**](https://www.amazon.com/dp/B0B94SYXTZ) [**Nickelodeon PAW Patrol Mission Paw Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean**Nickelodeon**$17.37**4.4★**▲ 45%**](https://www.amazon.com/dp/B09VCY1H1S) [**Bluey Soft Potty Seat - Potty Training Toilet Seat Soft Cushion Baby Potty Training Safe Easy to Clean**Ginsey**$12.73**4.5★**▲ 38%**](https://www.amazon.com/dp/B0CH47DYR9)
**~~View all trending →~~**
## **What buyers say about paw patrol potty seat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“This one fits perfectly”*
**Soft Feel**8%
*“It's soft”*
**Comfort-Overall**8%
*“comfortable”*
**Ease Of Use**7%
*“Easy to use”*
**Quality-Overall**7%
*“quality made very lightweight”*
**Ease Of Cleaning**6%
*“I love that the potty seat comes apart for deep cleaning”*
**Strength**6%
*“Compact and sturdy”*
**Cushion**5%
*“Soft padding and easy for my granddaughter to use by herself”*
**Fun/Entertainment Experience**4%
*“Fun fun fun”*
**Advertised Vs Actual Product**3%
*“Does the job”*
### **What buyers complain about **
**Size-Overall**22%
*“My toddler did not fit”*
**Grip**9%
*“Very very slippery”*
**Leak-Proof**7%
*“then leaks everywhere when you pick it up”*
**Adhesion/Stickiness**6%
*“won't stick”*
**Ease Of Cleaning**5%
*“it is hard to take apart for a deep cleaning”*
**Durability**4%
*“I think it would break easily”*
**Value For Money**4%
*“Not worth the money”*
**Comfort-Overall**4%
*“not comfortable”*
**Strength**3%
*“It was also very unstable for the toddler to use”*
**Ease Of Use**3%
*“Inconvenient”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Grip**3%
**Age Suitability**3%
**Compatibility-Overall**2%
**Cushion**2%
**Balance/Stability**2%
**Value For Money**2%
## **Common questions**
- **Is paw patrol potty seat profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 13 tracked products. 90-day search growth is -28.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the paw patrol potty seat niche?**
- 5 brands and 8 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paw patrol potty seat?**
- Top complaints mined from reviews: Size-Overall, Grip, Leak-Proof. The return rate is 2.7%.
- **When does demand for paw patrol potty seat peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the paw patrol potty seat niche?**
- Listings span $6.98–$37.44; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 1,845 reviews — the moat a new listing must climb.
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