---
title: "Paw Patrol Cups — $293K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/paw-patrol-cups"
last_updated: "2026-08-09T11:04:30.862Z"
locale: en
meta:
description: "Niche score 51/100 · $293K/yr market · 412K searches/yr · $17.29 avg price. Soft demand (-27.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $293K/yr market · 412K searches/yr · $17.29 avg price. Soft demand (-27.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paw Patrol Cups — $293K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol cups**
**Worth a look**
Shows low returns (1.3%), but soft demand (-27.0% this quarter) keeps it on the watch list.
Market size 51Growth 12Conversion 51Competition 79Returns 89Price range 74Avg price 81Brand share 43Review moat 22Quality gap 24
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.29**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$4.43–$44.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$293K**
$293K/yr · 412K searches
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,424.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol cups is a $293K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol cups market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$259K–$346K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**15%**
- Zak Designs35% - THERMOS25% - Simple Modern7% - Crocs7% - Playtex Baby6% - Contigo6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
12K8KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/baby-products/paw-patrol-cups/trend)
## **Top paw patrol cups search terms**
- **paw patrol water bottle**141K/yr-10.6%5.0% conv. - **paw patrol cups**62K/yr-7.6%4.7% conv. - **paw patrol cup**69K/yr-46.1%3.2% conv. - **paw patrol sippy cup**26K/yr-27.8%2.4% conv. - **paw patrol sippy cups for toddlers 2-4**11K/yr-34.3%4.2% conv. - **paw patrol bottle**9K/yr-13.4%2.9% conv. - **paw patrol stainless steel water bottle**8K/yr-10.2%3.6% conv. - **paw patrol thermos**10K/yr-20.2%3.8% conv. - **paw patrol tumbler**8K/yr-31.8%1.7% conv. - **paw patrol cups for toddlers 3-5**9K/yr-60.9%4.3% conv. [**All search terms **](https://flapen.com/research/us/baby-products/paw-patrol-cups/search-terms)
## **Top paw patrol cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$18K9%$26K12%$35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol**THERMOS**$19.71**4.7★37,382 rev](https://www.amazon.com/dp/B08Z7S6T3J) [2**Zak Designs PAW Patrol Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set Chase & Friends**Zak Designs**$16.55**4.6★19,090 rev](https://www.amazon.com/dp/B0DMDDLC85) [3**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol Girl**THERMOS**$20.69**4.7★37,382 rev](https://www.amazon.com/dp/B08Z6QTGLD) [4**Zak Designs Kelso Tumbler 15 oz Set (Paw Patrol - Chase & Marshall 2pc Set) Toddlers Cups Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Cup for Kids**Zak Designs**$16.70**4.6★31,471 rev](https://www.amazon.com/dp/B084WNWJH3) [5**Zak Designs PAW Patrol Sage Kids Water Bottle For School or Travel 14oz Stainless Steel Water Bottle With Straw Handle and Leak-Proof Spout Cover (Chase Marshall Skye Rubble Rocky Zuma)**Zak Designs**$17.88**4.4★1,108 rev](https://www.amazon.com/dp/B0DMN2QC58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol Blue**THERMOS**$17.00**37,382 rev5mo ago](https://www.amazon.com/dp/B0GHT7LSTT) [**Simple Modern Paw Patrol Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Outdoor Adventures**Simple Modern**$15.25**2,713 rev1y ago](https://www.amazon.com/dp/B0FGF34GCR) [**Playtex Baby Sipsters Hard Spout PAW Patrol Sippy Cup for 12+ Months 9 Ounce (2 Count) Blue Glitter Chase and Marshall Insulated Water Bottle for Kids Spill-Proof Cups for Toddlers 1-3 Stage 3**Playtex Baby**$17.34**1,123 rev1y ago](https://www.amazon.com/dp/B0F7V7L9SQ) [**Contigo Aubrey Kids Water Bottle**Contigo**$21.42**22,563 rev1y ago](https://www.amazon.com/dp/B0DZFTLN51) [**Zak Designs PAW Patrol Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Chase Marshall Rubble & More)**Zak Designs**$18.19**31,471 rev1y ago](https://www.amazon.com/dp/B0DQTLSBPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids**Paw Patrol**$21.24**4.7★**▲ 327%**](https://www.amazon.com/dp/B092RK367D) [**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 10 Toddler**Crocs**$44.96**4.7★**▲ 318%**](https://www.amazon.com/dp/B0BX7G9DMC) [**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler**Crocs**$42.15**4.7★**▲ 318%**](https://www.amazon.com/dp/B0BX7FVKDM) [**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol Blue**THERMOS**$17.00**4.7★**▲ 272%**](https://www.amazon.com/dp/B0GHT7LSTT) [**Simple Modern Paw Patrol Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Outdoor Adventures**Simple Modern**$15.25**4.6★**▲ 193%**](https://www.amazon.com/dp/B0FGF34GCR)
**~~View all trending →~~**
## **What buyers say about paw patrol cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**12%
*“Does not leak”*
**Gifting Purpose**11%
*“Great Gift”*
**Quality-Overall**9%
*“Excellent quality”*
**Size-Overall**8%
*“Nice size for children”*
**Ease Of Cleaning**7%
*“Comes apart nicely to be able to clean in all the nooks and crannies”*
**Durability**7%
*“Durable and cute”*
**Value For Money**5%
*“Worth it”*
**Design-Overall**5%
*“great design”*
**Color**5%
*“vibrant colors that really stand out”*
**Ease Of Use**4%
*“Easy for kids to use”*
### **What buyers complain about **
**Leak-Proof**27%
*“They leak”*
**Durability**18%
*“Did not last a week”*
**Size-Overall**8%
*“Size up”*
**Handle Quality**4%
*“Handle doesnt hold”*
**Strength**4%
*“Cant Stand After Minor Drop”*
**Quality-Overall**4%
*“Total rubbish”*
**Design-Overall**3%
*“Design wore off”*
**Value For Money**3%
*“They are not cheap”*
**Dishwasher Safe**2%
*“Not dishwasher safe”*
**Material Quality**1%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**24%
**Leak-Proof**21%
**Value For Money**10%
**Handle Quality**5%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Feet Fit**4%
**Product Condition**3%
**Color**3%
**Functionality-Overall**2%
## **Common questions**
- **Is paw patrol cups profitable to sell on Amazon United States?**
- The niche generates $293K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the paw patrol cups niche?**
- 11 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in paw patrol cups?**
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 1.3%.
- **When does demand for paw patrol cups peak?**
- Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the paw patrol cups niche?**
- Listings span $4.43–$44.96; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 10,424 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)