---
title: "Paper Placemats — $455K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/paper-placemats"
last_updated: "2026-08-09T10:51:34.686Z"
locale: en
meta:
description: "Niche score 57/100 · $455K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $455K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paper Placemats — $455K/yr Amazon US Niche (2026) - Flapen"
---
# **paper placemats**
**Worth a look**
Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 20Conversion 36Competition 82Returns 73Price range 81Avg price 74Brand share 81Review moat 63Quality gap 33
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.91–$51.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.86**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****974.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$455K**
$455K/yr · 1.1M searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, paper placemats is a $455K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper placemats market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$446K–$594K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#288**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**54%**
Top 20: 89%
**Top-5 click share**
**33%**
Top 20: 66%
**Open market**
**42%**
- Rupert and Jeoffrey's Trading Co.19% - Babebay13% - NatNarr10% - Geosar6% - HSDSH4% - Fit Meal Prep4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/paper-placemats/trend)
## **Top paper placemats search terms**
- **paper placemats**338K/yr-10.6%1.1% conv. - **disposable placemats**247K/yr-8.3%3.0% conv. - **paper placemats disposable**201K/yr-17.3%1.4% conv. - **paper place mats**41K/yr-15.7%1.1% conv. - **disposable paper placemats**31K/yr-4.5%1.1% conv. - **disposable placemats for party**32K/yr-5.6%0.8% conv. - **disposable place mats**26K/yr-2.1%2.0% conv. - **paper place mats disposable**26K/yr-21.8%1.5% conv. - **placemats disposable**23K/yr-9.2%1.8% conv. - **placemats for party**10K/yr+68.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/paper-placemats/search-terms)
## **Top paper placemats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$27K9%$41K12%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paper Placemats - Disposable - Scalloped Edge (100 White)**Rupert and Jeoffrey's Trading Co.**$10.37**4.5★1,058 rev](https://www.amazon.com/dp/B0B5FH14Y1) [2**Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)**Babebay**$9.53**4.7★11,064 rev](https://www.amazon.com/dp/B09C89L7JP) [3**60 Pcs Sage Green Paper Placemat 13.5 Inch Disposable Scalloped Wedding Placemats Round Table Place Mats Round Table Place Mats for Birthday Wedding Bridal Shower Baby Shower Banquet Tea Party**NatNarr**$15.91**4.6★388 rev](https://www.amazon.com/dp/B0DB4HCXDG) [4**Geosar 100 Pcs Disposable Paper Placemats Cotton Woven Look 13 Round Placemats Rustic Disposable Table Pads Bulk for Dining Table Decoration Birthday Wedding Bridal Baby Shower Party (Beige)**Geosar**$23.60**4.4★77 rev](https://www.amazon.com/dp/B0FG838WF6) [5**Paper Placemats - Disposable - Scalloped Edge (100 Red)**Rupert and Jeoffrey's Trading Co.**$10.59**4.5★1,058 rev](https://www.amazon.com/dp/B0B6WX1S1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor**Tinlade**$25.70**6 rev5mo ago](https://www.amazon.com/dp/B0GKPGFSDD) [**60Pcs Disposable Floral Placemats 13.5 Inch Summer Flower Paper Placemat Round Wildflower Butterfly Wedding Place Mats Scalloped Table Mat for Banquet Bridal Shower Tea Party Birthday Garden Party**NatNarr**$15.71**67 rev5mo ago](https://www.amazon.com/dp/B0GGZDHHCW) [**HSDSH 50 Pack Wildflower Paper Placemats Disposable 16x 11 Inch Spring Floral Placemats Seasonal Holiday Table Mats for Wedding Bridal Shower Birthday Spring Party Supplies**HSDSH**$11.52**62 rev6mo ago](https://www.amazon.com/dp/B0G6JSB8ZS) [**Geosar 100 Pcs Disposable Paper Placemats Cotton Woven Look 13 Round Placemats Rustic Disposable Table Pads Bulk for Dining Table Decoration Birthday Wedding Bridal Baby Shower Party (Beige)**Geosar**$23.60**77 rev1y ago](https://www.amazon.com/dp/B0FG838WF6) [**KAshack 45 Pack Sticky Disposable Placemats for Baby & Toddlers Toddler Placemat 12x18 Kids Table Mat for Party Picnic Table Restaurants Dining Table Travel Essentials for Toddlers with 5 Designs**KAshack**$7.68**331 rev1y ago](https://www.amazon.com/dp/B0FG7S6NS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor**Tinlade**$25.70**4.0★**▲ 262%**](https://www.amazon.com/dp/B0GKPGFSDD) [**60Pcs Disposable Floral Placemats 13.5 Inch Summer Flower Paper Placemat Round Wildflower Butterfly Wedding Place Mats Scalloped Table Mat for Banquet Bridal Shower Tea Party Birthday Garden Party**NatNarr**$15.71**4.5★**▲ 187%**](https://www.amazon.com/dp/B0GGZDHHCW) [**HSDSH 50 Pack Wildflower Paper Placemats Disposable 16x 11 Inch Spring Floral Placemats Seasonal Holiday Table Mats for Wedding Bridal Shower Birthday Spring Party Supplies**HSDSH**$11.52**4.7★**▲ 161%**](https://www.amazon.com/dp/B0G6JSB8ZS) [**Paper Placemats - Disposable - Scalloped Edge (50 White)**Rupert and Jeoffrey's Trading Co.**$7.86**4.5★**▲ 128%**](https://www.amazon.com/dp/B0CJMV9WWQ) [**Fit Meal Prep 100 Pack Disposable Paper Placemats 14 x 10 Inch White with Decorative Wavy Scalloped Edge for Restaurant Catering Dining Table Baby Kids Birthday Parties**Fit Meal Prep**$9.86**4.4★**▲ 54%**](https://www.amazon.com/dp/B0D1QNQ6M3)
**~~View all trending →~~**
## **What buyers say about paper placemats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Good quality”*
**Color**10%
*“Colors are so vibrant”*
**Ease Of Cleaning**9%
*“Quick Cleanup for Any Occasion”*
**Ease Of Use**9%
*“Good for one use”*
**Value For Money**7%
*“Great value”*
**Adhesion/Stickiness**7%
*“Strong adhesive and user friendly”*
**Design-Overall**7%
*“The designs are really cute”*
**Ease Of Feeding**5%
*“helps us train them to keep their food in their area”*
**Advertised Vs Actual Product**5%
*“Better than I expected”*
**Size-Overall**4%
*“good size”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Adhesive isnt very strong”*
**Thickness**10%
*“also not super thick”*
**Quality-Overall**10%
*“Quality is a bit thinner than expected”*
**Size-Overall**9%
*“It is my bad that I didnt pay more attention to the size”*
**Color**7%
*“Not red”*
**Ease Of Use**4%
*“Its very tedious”*
**Strength**3%
*“these were more flimsy when I took the Dolly off”*
**Value For Money**2%
*“Waste of money”*
**Weight Light**1%
*“Very light, not really important, no use at all, I really thought it would be something solid and not plastic nylon”*
**Choking**1%
*“This is dangerous for infants that are biting things”*
### **Top return reasons **
**Size-Overall**25%
**Color**19%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Thin**7%
**Material Quality**4%
**Value For Money**4%
**Strength**3%
**Thickness**2%
## **Common questions**
- **Is paper placemats profitable to sell on Amazon United States?**
- The niche generates $455K/yr across 63 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the paper placemats niche?**
- 35 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in paper placemats?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Quality-Overall. The return rate is 2.1%.
- **When does demand for paper placemats peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the paper placemats niche?**
- Listings span $6.91–$51.83; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 975 reviews — the moat a new listing must climb.
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