---
title: "Trend — pampers overnight - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pampers-overnight/trend"
last_updated: "2026-08-09T22:29:31.669Z"
locale: en
meta:
  description: "Niche score 52/100 · $176K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $176K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pampers overnight - Flapen"
---

# **pampers overnight**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 36Growth 32Conversion 73Competition 72Returns 96Price range 95Avg price 95Brand share 11Review moat 14Quality gap 28

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$36.65**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$26.02–$59.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$176K**

$176K/yr · 71K searches

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****24,357.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend