---
title: "Trend — pack n play mattress protector - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pack-n-play-mattress-protector/trend"
last_updated: "2026-08-07T13:33:04.732Z"
locale: en
meta:
  description: "Niche score 40/100 · $136K/yr market · 93K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $136K/yr market · 93K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pack n play mattress protector - Flapen"
---

# **pack n play mattress protector**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 41Conversion 88Competition 25Returns 59Price range 67Avg price 70Brand share 5Review moat 22Quality gap 19

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.35**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.17–$28.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+13.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$136K**

$136K/yr · 93K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****9,839.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend