---
title: "Pack N Play Mattress Protector — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/pack-n-play-mattress-protector"
last_updated: "2026-08-09T10:55:01.984Z"
locale: en
meta:
description: "Niche score 40/100 · $136K/yr market · 93K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $136K/yr market · 93K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pack N Play Mattress Protector — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **pack n play mattress protector**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 41Conversion 88Competition 25Returns 59Price range 67Avg price 70Brand share 5Review moat 22Quality gap 19
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.17–$28.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$136K**
$136K/yr · 93K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****9,839.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pack n play mattress protector is a $136K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pack n play mattress protector market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Biloban53% - American Baby Company20% - Yoofoss12% - Moonsea9% - Joey + Joan4% - PlushDeluxe2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/pack-n-play-mattress-protector/trend)
## **Top pack n play mattress protector search terms**
- **pack and play mattress protector**24K/yr+7.5%9.9% conv. - **pack n play mattress protector**22K/yr+7.7%10.5% conv. - **pack and play mattress cover**11K/yr+25.1%5.4% conv. - **pack n play waterproof mattress cover**8K/yr+57.4%9.4% conv. - **pack n play mattress cover**7K/yr+14.0%6.7% conv. - **waterproof pack n play mattress cover**7K/yr-2.9%9.1% conv. - **pack and play waterproof protector**7K/yr-9.9%9.2% conv. - **playpen mattress cover**4K/yr+6.2%2.6% conv. - **graco pack n play mattress protector**3K/yr+60.9%8.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/pack-n-play-mattress-protector/search-terms)
## **Top pack n play mattress protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pack and Play Sheets Mattress Pad Protector Fitted Waterproof Playard Mattress Cover Compatible with Graco Pack n Play & Dream On Me & Pamo Babe Playpen/Playard Sheet Quilted Gray 39 x 27**Biloban**$10.60**4.8★19,602 rev](https://www.amazon.com/dp/B07PZS12TS) [2**American Baby Company Waterproof Fitted Pack and Play Mattress Protector 39 x 27 - Quilted Noiseless Ultra-Soft & Breathable Playpen and Pack n Play Mattress Cover**American Baby Company**$8.76**4.7★234 rev](https://www.amazon.com/dp/B0DSX4HBFL) [3**Pack and Play Mattress Pad Sheets Waterproof 2 Pack Quilted 38 X 26 Pack and Play Mattress Protector Cover Fitted Fits for Graco Playard Mattress/Playpen Mattress White**Biloban**$17.40**4.8★2,840 rev](https://www.amazon.com/dp/B09PDG87D9) [4**Yoofoss Waterproof Pack and Play Mattress Protector 2 Pack Quilted Pack and Play Mattress Pad Cover Ultra Soft and Breathable Playpen/Playard Mattress Sheet for Standard Pack n Play Size 39x27**Yoofoss**$18.51**4.8★15,053 rev](https://www.amazon.com/dp/B0D3D4J9HR) [5**Pack and Play Mattress Protector Cover 38 X 26 Waterproof Pack and Play Mattress Pad Cover Quilted for Graco Playard | Mini & Portable Mattresses -Washable Ultra Soft Waterproof Sheets Fitted**Biloban**$9.71**4.7★3,612 rev](https://www.amazon.com/dp/B0785WM3TT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**American Baby Company Waterproof Fitted Pack and Play Mattress Protector 39 x 27 - Quilted Noiseless Ultra-Soft & Breathable Playpen and Pack n Play Mattress Cover**American Baby Company**$8.17**79 rev1y ago](https://www.amazon.com/dp/B0F1FGX4DG) [**American Baby Company Waterproof Fitted Pack and Play Mattress Protector 39 x 27 - Quilted Noiseless Ultra-Soft & Breathable Playpen and Pack n Play Mattress Cover**American Baby Company**$8.76**234 rev1y ago](https://www.amazon.com/dp/B0DSX4HBFL) [**Yoofoss Pack and Play Sheets Fitted Mini Crib Sheets 2-Pack for Pack N Play Mattress Stretchy Playard Sheet Soft and Breathable Green+Giraff**Yoofoss**$9.73**9,995 rev1y ago](https://www.amazon.com/dp/B0D9781GDC) [**Pack and Play Mattress Protector Cover Zipper Compatible with Graco Pack n Play &Dream On Me &Pamo Babe Playard Mattress to 1.5 Inches Waterproof Viscose Made from Bamboo Playard Mattress Encasement**Biloban**$9.93**106 rev1y ago](https://www.amazon.com/dp/B0D9V96BH6) [**Yoofoss Waterproof Pack and Play Mattress Protector 2 Pack Quilted Pack and Play Mattress Pad Cover Ultra Soft and Breathable Playpen/Playard Mattress Sheet for Standard Pack n Play Size 39x27**Yoofoss**$18.51**15,053 rev2y ago](https://www.amazon.com/dp/B0D3D4J9HR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PlushDeluxe Pack and Play Mattress Protector 39x27 Waterproof Playard Pack N Play Mini Crib Cover Soft Viscose Made from Bamboo with Quilted Terry Cotton Top Noiseless White Fitted Sheet Style**PlushDeluxe**$17.86**4.6★**▲ 235%**](https://www.amazon.com/dp/B06XVTP2LN) [**Joey + Joan Waterproof Pack and Play Mattress Pad Protector Cover Compatible with Graco Pack n Play 2 Pack Quilted Playard Sheets of Viscose Made from Bamboo 27 x 39**Joey + Joan**$28.79**4.8★**▲ 109%**](https://www.amazon.com/dp/B0C4TYRYK4) [**American Baby Company Waterproof Fitted Pack and Play Mattress Protector 39 x 27 - Quilted Noiseless Soft & Breathable Playpen and Pack n Play Mattress Cover**American Baby Company**$12.51**4.7★**▲ 57%**](https://www.amazon.com/dp/B06ZZ6P69V) [**Pack and Play Mattress Protector Cover 38 X 26 Waterproof Pack and Play Mattress Pad Cover Quilted for Graco Playard | Mini & Portable Mattresses -Washable Ultra Soft Waterproof Sheets Fitted**Biloban**$9.71**4.7★**▲ 47%**](https://www.amazon.com/dp/B0785WM3TT) [**Waterproof Pack and Play Mattress Pad Sheets Fitted Cotton Fabric Pack and Play Protector Fits Graco Play Yard Baby Mini Crib Sheet Cover**Moonsea**$14.72**4.7★**▲ 42%**](https://www.amazon.com/dp/B07XPSZ88Q)
**~~View all trending →~~**
## **What buyers say about pack n play mattress protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**30%
*“Very soft and breathable material”*
**Size-Overall**20%
*“Fit perfectly”*
**Quality-Overall**10%
*“Very well made”*
**Stretchability/Expandability/Elasticity**4%
*“Stretchy and soft”*
**Water Resistance**4%
*“Excellent waterproof protection”*
**Value For Money**3%
*“Great value”*
**Comfort-Overall**3%
*“Comfortable”*
**Color**3%
*“Bright colors”*
**Advertised Vs Actual Product**3%
*“Product is as advertised”*
**Ease Of Use**2%
*“Easy peasy”*
### **What buyers complain about **
**Size-Overall**19%
*“Too small”*
**Thickness**15%
*“It has a little thickness to it”*
**Material Quality**7%
*“Very false decision of materials”*
**Leak-Proof**4%
*“always leaks thru accidentally ordered this grey one”*
**Smell**4%
*“Smells like pee”*
**Fabric Quality**4%
*“Ended up returning this, it was too small for our pack and play mattress and the fabric was soooo rough”*
**Color**4%
*“Dont love the pattern one the coloring is a little different in real life”*
**Water Resistance**4%
*“Not waterproof”*
**Value For Money**3%
*“Not worth the money”*
**Fun/Entertainment Experience**2%
*“play which are not ideal”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Cushion**4%
**Thin**3%
**Quality-Overall**2%
**Thickness**2%
**Value For Money**1%
**Compatibility-Overall**1%
**Width**1%
## **Common questions**
- **Is pack n play mattress protector profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 14 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pack n play mattress protector niche?**
- 6 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in pack n play mattress protector?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 2.6%.
- **When does demand for pack n play mattress protector peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pack n play mattress protector niche?**
- Listings span $8.17–$28.79; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 9,840 reviews — the moat a new listing must climb.
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