---
title: "Oxo Straw Cup — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/oxo-straw-cup"
last_updated: "2026-08-09T09:57:58.823Z"
locale: en
meta:
description: "Niche score 36/100 · $91K/yr market · 99K searches/yr · $14.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $91K/yr market · 99K searches/yr · $14.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxo Straw Cup — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **oxo straw cup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 20Conversion 71Competition 24Returns 55Price range 55Avg price 67Brand share 0Review moat 38Quality gap 57
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.32–$24.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,710.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$91K**
$91K/yr · 99K searches
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oxo straw cup is a $91K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxo straw cup market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$140K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **31%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- OXO Tot97% - JAN & JUL1% - NUK1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — -9.4% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/oxo-straw-cup/trend)
## **Top oxo straw cup search terms**
- **oxo tot transitions straw cup**22K/yr+6.4%7.7% conv. - **oxo straw cup**17K/yr-12.4%6.8% conv. - **oxo sippy cup**17K/yr-15.7%8.6% conv. - **oxo tot straw cup**10K/yr-24.2%5.1% conv. - **oxo toddler cup**7K/yr-19.7%9.9% conv. - **oxo cup**6K/yr-8.3%5.1% conv. - **oxo tot cup**4K/yr+6.1%5.2% conv. - **oxo transition straw cup**4K/yr-6.0%8.1% conv. - **oxo cups for toddlers**3K/yr-7.6%9.5% conv. - **oxo baby cup**3K/yr-38.8%5.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/oxo-straw-cup/search-terms)
## **Top oxo straw cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Blossom**OXO Tot**$10.71**4.3★4,933 rev](https://www.amazon.com/dp/B0CQPP9GSM) [2**OXO Tot Transitions Straw Cup with Handles 6 oz. - Opal and Dusk - 2 Pack**OXO Tot**$23.65**4.3★1,197 rev](https://www.amazon.com/dp/B0CQPQ1GVH) [3**OXO Tot Transitions 9 oz. Straw Cup - Opal**OXO Tot**$11.02**4.4★2,255 rev](https://www.amazon.com/dp/B0CQPPSN4K) [4**OXO Tot Transitions Straw Cup 9 oz 2 Pack Sippy Cup for Toddlers Spill-Proof Toddler Cups for Travel**OXO Tot**$23.48**4.5★162 rev](https://www.amazon.com/dp/B0CQPR6XWB) [5**OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Dusk**OXO Tot**$10.63**4.3★4,933 rev](https://www.amazon.com/dp/B0CQPP3H9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OXO Tot Transitions Straw Cup With Removable Handles - 6 oz. - Lilac**OXO Tot**$11.02**4,933 rev1y ago](https://www.amazon.com/dp/B0FBMMHLSB) [**OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Blossom**OXO Tot**$10.71**4,933 rev2y ago](https://www.amazon.com/dp/B0CQPP9GSM) [**OXO Tot Transitions Straw Cup with Handles 6 oz. - Opal and Dusk - 2 Pack**OXO Tot**$23.65**1,197 rev2y ago](https://www.amazon.com/dp/B0CQPQ1GVH) [**OXO Tot Transitions 9 oz. Straw Cup - Opal**OXO Tot**$11.02**2,255 rev2y ago](https://www.amazon.com/dp/B0CQPPSN4K) [**OXO Tot Transitions Straw Cup 9 oz 2 Pack Sippy Cup for Toddlers Spill-Proof Toddler Cups for Travel**OXO Tot**$23.48**162 rev2y ago](https://www.amazon.com/dp/B0CQPR6XWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Lavender)**JAN & JUL**$22.15**4.8★**▲ 286%**](https://www.amazon.com/dp/B0CNY9JVD1) [**OXO Tot Transitions Straw Cup With Removable Handles - 6 oz. - Lilac**OXO Tot**$11.02**4.3★**▲ 199%**](https://www.amazon.com/dp/B0FBMMHLSB) [**OXO Tot Transitions 9 oz. Straw Cup - Opal**OXO Tot**$11.02**4.4★**▲ 99%**](https://www.amazon.com/dp/B0CQPPSN4K) [**OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Dusk**OXO Tot**$10.63**4.3★**▲ 95%**](https://www.amazon.com/dp/B0CQPP3H9W) [**OXO Tot Transitions 9 oz. Straw Cup - Dusk**OXO Tot**$12.14**4.4★**▲ 54%**](https://www.amazon.com/dp/B0CQPQWPQ2)
**~~View all trending →~~**
## **What buyers say about oxo straw cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**27%
*“They dont leak”*
**Ease Of Cleaning**19%
*“Easy to clean”*
**Quality-Overall**7%
*“Overall, it's a decent cup,”*
**Size-Overall**6%
*“Good size”*
**Ease Of Use**5%
*“easy to use”*
**Durability**4%
*“Safe, durable, and cute, the straw is really nice and it is not too complicated to wash”*
**Value For Money**3%
*“Affordable options compared to others Ive seen”*
**Handle Quality**3%
*“We like the handles”*
**Ease Of Feeding**3%
*“he can easily get the milk out”*
**Design-Overall**2%
*“Design is perfect for toddlers to learn how to hold”*
### **What buyers complain about **
**Leak-Proof**22%
*“Bottle leaks after normal use”*
**Ease Of Use**8%
*“refused to use it after a few tries”*
**Ease Of Cleaning**6%
*“Not clean”*
**Design-Overall**6%
*“What a terrible design - you would have to bite the straw to get the flow going”*
**Functionality-Overall**6%
*“Doesn't work”*
**Age Suitability**6%
*“wouldnt recommend for 6 months of age”*
**Quality-Overall**5%
*“Another problem is the quality”*
**Water Resistance**4%
*“The o it down side is that sometimes food backwashes into the water”*
**Value For Money**4%
*“Its expensive”*
**Strength**3%
*“fragile”*
### **Top return reasons **
**Leak-Proof**20%
**Size-Overall**16%
**Functionality-Overall**16%
**Ease Of Use**13%
**Advertised Vs Actual Product**6%
**Age Suitability**5%
**Defective Material/Parts**3%
**Material Quality**3%
**Product Condition**3%
**Color**2%
## **Common questions**
- **Is oxo straw cup profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 16 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the oxo straw cup niche?**
- 3 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxo straw cup?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 2.8%.
- **What does it cost to enter the oxo straw cup niche?**
- Listings span $7.32–$24.24; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,711 reviews — the moat a new listing must climb.
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