---
title: "Oxo Potty Refill Bags — $518K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/oxo-potty-refill-bags"
last_updated: "2026-08-09T11:06:51.905Z"
locale: en
meta:
description: "Niche score 48/100 · $518K/yr market · 199K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $518K/yr market · 199K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxo Potty Refill Bags — $518K/yr Amazon US Niche (2026) - Flapen"
---
# **oxo potty refill bags**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 55Conversion 96Competition 12Returns 78Price range 73Avg price 83Brand share 4Review moat 34Quality gap 19
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.25**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.78–$29.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$518K**
$518K/yr · 199K searches
**Growth**
**Good****+28.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,107.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oxo potty refill bags is a $518K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxo potty refill bags market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$456K–$548K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- OXO Tot68% - Minne Baby12% - Ingenuity11% - Nuby5% - Newnice3% - Frida2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/oxo-potty-refill-bags/trend)
## **Top oxo potty refill bags search terms**
- **oxo tot 2-in-1 go potty**26K/yr+94.6%7.4% conv. - **oxo travel potty**32K/yr+47.4%7.6% conv. - **oxo potty**32K/yr+1.4%5.7% conv. - **oxo portable potty**17K/yr+30.3%7.4% conv. - **oxo potty bags**25K/yr+13.3%27.0% conv. - **oxo potty travel**5K/yr+365.3%6.9% conv. - **oxo travel potty refill bags**6K/yr+73.2%26.7% conv. - **oxo tot potty**8K/yr-30.7%3.6% conv. - **travel potty oxo**3K/yr+63.2%7.5% conv. - **oxo toilet**6K/yr+0.8%2.5% conv. [**All search terms **](https://flapen.com/research/us/baby-products/oxo-potty-refill-bags/search-terms)
## **Top oxo potty refill bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$104K30%$155K40%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Dusk**OXO Tot**$21.24**4.8★12,041 rev](https://www.amazon.com/dp/B0DQ1ZNC9K) [2**OXO Tot 2-in-1 Go Potty Refill Bags - 30 Pack**OXO Tot**$14.16**4.9★5,660 rev](https://www.amazon.com/dp/B00NFJICL2) [3**OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Blossom**OXO Tot**$21.74**4.9★66 rev](https://www.amazon.com/dp/B0DQ23QXW7) [4**Ingenuity My Travel Potty 2-in-1 Baby and Toddler Portable Potty Seat & Potty Ring Lightweight Foldable Includes Travel Bag & 3 Disposable Liners Neutral**Ingenuity**$17.21**4.3★49 rev](https://www.amazon.com/dp/B0G162GNKV) [5![[30 Counts] Disposable Potty Liners Compatible with OXO Tot 2-in-1 Go Potty Potty Refill Bags for Toddler Travel Universal Potty Bags Fit Most Potty Chairs and Travel Potty](https://m.media-amazon.com/images/I/412mKNFqbQL.jpg)**\[30 Counts\] Disposable Potty Liners Compatible with OXO Tot 2-in-1 Go Potty Potty Refill Bags for Toddler Travel Universal Potty Bags Fit Most Potty Chairs and Travel Potty**Minne Baby**$13.13**4.8★2,489 rev](https://www.amazon.com/dp/B07S8MQF74)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ingenuity My Travel Potty 2-in-1 Baby and Toddler Portable Potty Seat & Potty Ring Lightweight Foldable Includes Travel Bag & 3 Disposable Liners Neutral**Ingenuity**$17.21**49 rev5mo ago](https://www.amazon.com/dp/B0G162GNKV) [**OXO Tot Potty Chair - Blossom**OXO Tot**$29.00**2,049 rev1y ago](https://www.amazon.com/dp/B0DSQSZSMK) [**OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Dusk**OXO Tot**$21.24**12,041 rev1y ago](https://www.amazon.com/dp/B0DQ1ZNC9K) [**OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Blossom**OXO Tot**$21.74**66 rev1y ago](https://www.amazon.com/dp/B0DQ23QXW7) [![[36 Counts]Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty](https://m.media-amazon.com/images/I/41YqLLIy6HL.jpg)**\[36 Counts\]Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty**Newnice**$9.78**276 rev1y ago](https://www.amazon.com/dp/B0DJ32SDJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ingenuity My Travel Potty 2-in-1 Baby and Toddler Portable Potty Seat & Potty Ring Lightweight Foldable Includes Travel Bag & 3 Disposable Liners Neutral**Ingenuity**$17.21**4.3★**▲ 128%**](https://www.amazon.com/dp/B0G162GNKV) [**OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Dusk**OXO Tot**$21.24**4.8★**▲ 57%**](https://www.amazon.com/dp/B0DQ1ZNC9K) [**OXO Tot 2-in-1 Go Potty Refill Bags - 30 Pack**OXO Tot**$14.16**4.9★**— 8%**](https://www.amazon.com/dp/B00NFJICL2) [**Nuby On-the-Go Portable Potty Seat - Collapsible Travel Toilet Seat for Boys and Girls 18+ Months - Includes Storage Bag and Disposable Liners - Toddler Potty Training Toilet**Nuby**$19.00**4.4★**— 9%**](https://www.amazon.com/dp/B0C6728W48) [**OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Blossom**OXO Tot**$21.74**4.9★**▼ 12%**](https://www.amazon.com/dp/B0DQ23QXW7)
**~~View all trending →~~**
## **What buyers say about oxo potty refill bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**18%
*“Love the portability of this”*
**Ease Of Use**17%
*“Easy to compact and use”*
**Ease Of Cleaning**8%
*“the pouch keeps it clean”*
**Strength**7%
*“The potty feels sturdy”*
**Size-Overall**6%
*“Good size”*
**Quality-Overall**5%
*“The quality of these bags are top notch”*
**Durability**4%
*“They are extremely durable”*
**Comfort-Overall**3%
*“She feels comfortable”*
**Advertised Vs Actual Product**3%
*“This works exactly as intended”*
**Value For Money**3%
*“Worth it”*
### **What buyers complain about **
**Size-Overall**8%
*“Bags Dont Fit”*
**Leak-Proof**7%
*“They leak”*
**Quality-Overall**7%
*“Lame, poor quality storage bag”*
**Age Suitability**4%
*“Small size may feel tight for older toddlers”*
**Value For Money**4%
*“Was able to replace Frida Baby potty liners at a better price point”*
**Absorbency**4%
*“Not absorbent enough”*
**Thickness**3%
*“The bags themselves are just thick plastic bags”*
**Advertised Vs Actual Product**3%
*“So that was false advertisement”*
**Strength**3%
*“Flimsy”*
**Portability**3%
*“Yucky to keep in a diaper bag or purse”*
### **Top return reasons **
**Size-Overall**36%
**Product Condition**8%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Functionality-Overall**5%
**Age Suitability**4%
**Defective Material/Parts**3%
**Strength**3%
**Ease Of Use**3%
**Quality-Overall**2%
## **Common questions**
- **Is oxo potty refill bags profitable to sell on Amazon United States?**
- The niche generates $518K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the oxo potty refill bags niche?**
- 6 brands and 14 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in oxo potty refill bags?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 1.8%.
- **When does demand for oxo potty refill bags peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the oxo potty refill bags niche?**
- Listings span $9.78–$29.00; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.
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