[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-overnight-diapers-size-1":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":186,"baselines":220,"demand":225,"seasonality":411,"brandShare":424,"products":432,"feedback":520,"searchTerms":642,"related":673,"lastUpdated":174},"193e966d8d984980634578960f8f49a4","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":169,"amazonNicheId":145,"title":170,"slug":171,"href":172,"leafCategoryName":173,"scrapedAt":174,"brandCount":142,"brandCountYearAgo":175,"sellerCount":176,"signals":177,"avgBsr":178,"pageQuality":168,"unitsSoldMin":179,"unitsSoldAvgMin":180,"unitsSoldAvgMax":181,"revenueMin":182,"revenueMax":183,"avgBrandAgeMonths":184,"avgSellerAgeDays":185,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":168},75554,91599,0.9216,0.0845,0.0287,0.8342,1,4.46,14438,28.74,14.96,42.41,10,4000,0.9,0.0219,0,6,"overnight diapers size 1","overnight-diapers-size-1","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fovernight-diapers-size-1","Diapering","2026-07-12T05:24:39.682174+00:00",null,14,[],163,3000,1500,2000,86220,114960,53,138,{"score":187,"verdict":188,"components":189},36,"skip",[190,195,197,200,202,204,207,211,214,217],{"key":191,"score":192,"weight":193,"raw":194},"marketSize",19,0.15,75554.34,{"key":196,"score":187,"weight":193,"raw":155},"growth",{"key":198,"score":187,"weight":199,"raw":156},"conversion",0.1,{"key":201,"score":176,"weight":193,"raw":157},"competition",{"key":203,"score":168,"weight":199,"raw":158},"brandShare",{"key":205,"score":206,"weight":199,"raw":159},"qualityGap",48,{"key":208,"score":192,"weight":209,"raw":210},"reviewMoat",0.05,14437.5,{"key":212,"score":213,"weight":199,"raw":167},"returns",70,{"key":215,"score":216,"weight":209,"raw":161},"avgPrice",95,{"key":218,"score":216,"weight":209,"raw":219},"priceRange",0.9985428051001822,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":410},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407],{"week":228,"volume":229},"2024-07-14",16002,{"week":231,"volume":232},"2024-07-21",19723,{"week":234,"volume":235},"2024-07-28",14582,{"week":237,"volume":238},"2024-08-04",14870,{"week":240,"volume":241},"2024-08-11",14798,{"week":243,"volume":244},"2024-08-18",14444,{"week":246,"volume":247},"2024-08-25",14456,{"week":249,"volume":250},"2024-09-01",14742,{"week":252,"volume":253},"2024-09-08",15480,{"week":255,"volume":256},"2024-09-15",16031,{"week":258,"volume":259},"2024-09-22",16470,{"week":261,"volume":262},"2024-09-29",16168,{"week":264,"volume":265},"2024-10-06",20413,{"week":267,"volume":268},"2024-10-13",21433,{"week":270,"volume":271},"2024-10-20",17103,{"week":273,"volume":274},"2024-10-27",16664,{"week":276,"volume":277},"2024-11-03",16158,{"week":279,"volume":280},"2024-11-10",17163,{"week":282,"volume":283},"2024-11-17",16650,{"week":285,"volume":286},"2024-11-24",16843,{"week":288,"volume":289},"2024-12-01",17670,{"week":291,"volume":292},"2024-12-08",18254,{"week":294,"volume":295},"2024-12-15",16796,{"week":297,"volume":298},"2024-12-22",15635,{"week":300,"volume":301},"2024-12-29",14543,{"week":303,"volume":304},"2025-01-05",18589,{"week":306,"volume":307},"2025-01-12",18941,{"week":309,"volume":310},"2025-01-19",19728,{"week":312,"volume":313},"2025-01-26",17549,{"week":315,"volume":316},"2025-02-02",1180,{"week":318,"volume":319},"2025-02-09",1230,{"week":321,"volume":322},"2025-02-16",1186,{"week":324,"volume":325},"2025-02-23",1505,{"week":327,"volume":328},"2025-03-02",1329,{"week":330,"volume":331},"2025-03-09",1477,{"week":333,"volume":334},"2025-03-16",1432,{"week":336,"volume":337},"2025-03-23",1378,{"week":339,"volume":340},"2025-12-28",1111,{"week":342,"volume":343},"2026-01-04",1789,{"week":345,"volume":346},"2026-01-11",1874,{"week":348,"volume":349},"2026-01-18",1782,{"week":351,"volume":352},"2026-02-22",1457,{"week":354,"volume":355},"2026-03-01",1406,{"week":357,"volume":358},"2026-03-08",1532,{"week":360,"volume":361},"2026-03-15",1483,{"week":363,"volume":364},"2026-03-22",1491,{"week":366,"volume":367},"2026-03-29",1661,{"week":369,"volume":370},"2026-04-05",1486,{"week":372,"volume":373},"2026-04-12",1820,{"week":375,"volume":376},"2026-04-19",1830,{"week":378,"volume":379},"2026-04-26",1716,{"week":381,"volume":382},"2026-05-03",1694,{"week":384,"volume":385},"2026-05-10",1774,{"week":387,"volume":388},"2026-05-17",1918,{"week":390,"volume":391},"2026-05-24",1582,{"week":393,"volume":394},"2026-05-31",1758,{"week":396,"volume":397},"2026-06-07",1743,{"week":399,"volume":400},"2026-06-14",1639,{"week":402,"volume":403},"2026-06-21",1566,{"week":405,"volume":406},"2026-06-28",2694,{"week":408,"volume":409},"2026-07-05",1395,false,[412,413,414,415,416,417,418,419,420,421,422,423],1.2979177625439058,0.148487795462644,0.16590470793575376,0.19393076671813753,0.19757616700320704,0.2162899765411569,1.463311223126262,1.65763822900582,1.7862687819218435,2.140059408035396,1.8910230950825513,1.585126462465851,{"top":425,"otherBrandCount":168,"otherClickShare":168},[426,429],{"brand":427,"clickShare":428},"HUGGIES",0.9486000000000001,{"brand":430,"clickShare":431},"MaxNova",0.0514,[433,443,454,462,472,482,492,499,509,516],{"asin":434,"title":435,"brand":427,"imageUrl":436,"price":163,"rating":437,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B0CM4H9CSB","Huggies Size Newborn Diapers Little Snugglers Baby Diapers Size Newborn (up to 10 lbs) 144 Count Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eM7o3cUlL.jpg",4.8,87869,0.5807,0.8368,"2024-01-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CM4H9CSB",{"asin":444,"title":445,"brand":427,"imageUrl":446,"price":447,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0D8C6HVQL","HUGGIES Diaper Crossbody Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ALnnYSsfL.jpg",27.04,4.4,205,0.1159,0.034,"2025-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8C6HVQL",{"asin":455,"title":456,"brand":430,"imageUrl":457,"price":162,"rating":437,"reviews":458,"clickShare90":431,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B09MLFXLT2","Baby Sun Hat 2-5 Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31blkF6F7NL.jpg",7936,0.0152,"2021-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09MLFXLT2",{"asin":463,"title":464,"brand":427,"imageUrl":465,"price":466,"rating":448,"reviews":467,"clickShare90":468,"clickShare360":469,"launchDate":470,"amazonUrl":471},"B0D8D1WP91","HUGGIES 3-Pack Footed Coverall","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vEJGjiZ7L.jpg",27.64,373,0.0501,0.0147,"2026-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8D1WP91",{"asin":473,"title":474,"brand":427,"imageUrl":475,"price":476,"rating":437,"reviews":477,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B08VBH6QFB","Huggies Size 3 Diapers Little Movers Baby Diapers Size 3 (16-28 lbs) 136 Count Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bA3GIG6yL.jpg",39.25,46925,0.0361,0.0508,"2021-01-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08VBH6QFB",{"asin":483,"title":484,"brand":427,"imageUrl":485,"price":486,"rating":487,"reviews":488,"clickShare90":489,"clickShare360":490,"launchDate":470,"amazonUrl":491},"B0F4HRGXL9","HUGGIES 2-Pack Dress","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ngzju7wZL.jpg",24.46,4,49,0.0359,0.0105,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4HRGXL9",{"asin":493,"title":464,"brand":427,"imageUrl":494,"price":495,"rating":448,"reviews":467,"clickShare90":496,"clickShare360":497,"launchDate":470,"amazonUrl":498},"B0F4H8G3Q8","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417qtv0aQ1L.jpg",31.42,0.0349,0.0102,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4H8G3Q8",{"asin":500,"title":501,"brand":427,"imageUrl":502,"price":503,"rating":504,"reviews":505,"clickShare90":506,"clickShare360":507,"launchDate":470,"amazonUrl":508},"B0D8CSKQDQ","HUGGIES 3-Pack Footed Fleece Coverall","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gWZJTxziL.jpg",28.62,4.6,223,0.032,0.0094,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8CSKQDQ",{"asin":510,"title":464,"brand":427,"imageUrl":511,"price":512,"rating":448,"reviews":467,"clickShare90":513,"clickShare360":514,"launchDate":470,"amazonUrl":515},"B0D8CRP8JG","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iX9exlN8L.jpg",27.33,0.0315,0.0092,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8CRP8JG",{"asin":517,"title":484,"brand":427,"imageUrl":485,"price":518,"rating":487,"reviews":488,"clickShare90":513,"clickShare360":514,"launchDate":470,"amazonUrl":519},"B0F4HKLMTC",24.32,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4HKLMTC",{"love":521,"hate":574,"returnReasons":618},[522,529,536,541,546,550,556,561,565,569],{"topic":523,"percentOfMentions":524,"verbatims":525},"Size-Overall",0.275,[526,527,528],"They fit well","Newborn diapers fits perfect","These Little Snuggles have the perfect fit",{"topic":530,"percentOfMentions":531,"verbatims":532},"Absorbency",0.195,[533,534,535],"absorbent","This little movers are very absorbent","are extremely absorbent",{"topic":537,"percentOfMentions":193,"verbatims":538},"Ease Of Cleaning",[539,540],"which is really nice for cleanliness","Very convenient for quick errands, just a couple of diapers, wipes and rash cream and you are good to go",{"topic":542,"percentOfMentions":199,"verbatims":543},"Ease Of Use",[544,545],"Convenient for quick errands with baby","Very useful",{"topic":547,"percentOfMentions":209,"verbatims":548},"Quality-Overall",[549],"Great quality",{"topic":551,"percentOfMentions":552,"verbatims":553},"Leak-Proof",0.045,[554,555],"provide excellent leak protection","allowing the baby to move freely without any leaks",{"topic":557,"percentOfMentions":558,"verbatims":559},"Advertised Vs Actual Product",0.0333,[560],"Just what I wanted",{"topic":562,"percentOfMentions":558,"verbatims":563},"Gifting Purpose",[564],"Great gift for new great grandson",{"topic":566,"percentOfMentions":558,"verbatims":567},"Value For Money",[568],"Great deal",{"topic":570,"percentOfMentions":571,"verbatims":572},"Soft Feel",0.025,[573],"Very soft, absorbent, and gentle on my babys skin",[575,580,584,588,592,598,602,608,612,614],{"topic":551,"percentOfMentions":576,"verbatims":577},0.1905,[578,579],"These are not leak proof","New design I get constant leaks and blowouts",{"topic":566,"percentOfMentions":581,"verbatims":582},0.1429,[583],"It was all bs probably to get people to spend more money",{"topic":523,"percentOfMentions":581,"verbatims":585},[586,587],"Inappropriate sizing","Current order is the same size as 1 not newborn",{"topic":589,"percentOfMentions":581,"verbatims":590},"Hard Feel",[591],"For newborn baby is little bit too hard",{"topic":593,"percentOfMentions":594,"verbatims":595},"Durability",0.07139999999999999,[596,597],"TERRIBLE DURABILITY","Terrible durability",{"topic":599,"percentOfMentions":594,"verbatims":600},"Strap\u002FString Quality",[601],"until the straps frayed and pulled free",{"topic":603,"percentOfMentions":604,"verbatims":605},"Allergies",0.047599999999999996,[606,607],"gave her a rash","They make my baby itchy",{"topic":609,"percentOfMentions":604,"verbatims":610},"Thickness",[611],"the diaper doesn't even stay on the quality is crap it's thin",{"topic":547,"percentOfMentions":604,"verbatims":613},[611],{"topic":615,"percentOfMentions":604,"verbatims":616},"Smell",[617],"if anything she smells worse than when we use Pampers",[619,621,624,626,628,630,633,634,636,639],{"reason":523,"pct":620},0.7988,{"reason":622,"pct":623},"Age Suitability",0.1107,{"reason":566,"pct":625},0.0241,{"reason":551,"pct":627},0.0161,{"reason":557,"pct":629},0.0132,{"reason":631,"pct":632},"Color",0.0054,{"reason":547,"pct":632},{"reason":615,"pct":635},0.0040999999999999995,{"reason":637,"pct":638},"Material Quality",0.0036,{"reason":640,"pct":641},"Functionality-Overall",0.0026,[643,648,653,658,663,668],{"term":644,"volume":645,"growthQoq":646,"conversionRate":647},"huggies little snugglers",65353,0.0672,0.0084,{"term":649,"volume":650,"growthQoq":651,"conversionRate":652},"huggies snugglers",10466,0.1617,0.0003,{"term":654,"volume":655,"growthQoq":656,"conversionRate":657},"huggies plus little snugglers",5985,-0.1657,0.0006,{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"huggies little snugglers diapers",2687,1.5673,0.0044,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"huggies diapers little snugglers diapers",4951,-0.172,0.0039,{"term":669,"volume":670,"growthQoq":671,"conversionRate":672},"little snugglers",2157,0.3971,0.0035,[674,681,686,691,696,702],{"title":675,"href":676,"score":677,"verdict":678,"marketSize":679,"growth90":680},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":682,"href":683,"score":677,"verdict":678,"marketSize":684,"growth90":685},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":687,"href":688,"score":677,"verdict":678,"marketSize":689,"growth90":690},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":692,"href":693,"score":677,"verdict":678,"marketSize":694,"growth90":695},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":697,"href":698,"score":677,"verdict":699,"marketSize":700,"growth90":701},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":703,"href":704,"score":677,"verdict":678,"marketSize":705,"growth90":706},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]