---
title: "outlet covers — $5.7M/yr Amazon United States Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/outlet-covers"
last_updated: "2026-07-20T20:02:20.708Z"
locale: en
meta:
description: "outlet covers shows a $5.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "outlet covers shows a $5.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "outlet covers — $5.7M/yr Amazon United States Niche, Score 57/100 - Flapen"
---
# **outlet covers**
**Worth a look**
Shows a $5.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 21Conversion 78Competition 77Returns 79Price range 21Avg price 23Brand share 70Review moat 24Quality gap 19
**Market size**
**Incredible****$5.7M**
$5.7M/yr · 8.7M searches
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,701.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.39**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$0.87–$18.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, outlet covers is a $5.7M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$5.0M–$6.7M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **163 days**
## **Competition**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**32%**
- ENERLITES20% - Safety 1st16% - Wappa Baby12% - Babepai9% - Power Gear6% - vmaisi5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
175K125KPrime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/outlet-covers/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$172K6%$344K9%$516K12%$687K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 52 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outlet Covers Babepai 38-Pack White Child Proof Electrical Protector Safety Improved Baby Safety Plug Covers**Babepai**$7.51**4.6★14,816 rev](https://www.amazon.com/dp/B07KWT9LS1) [2**Clear Outlet Covers (50 Pack) Value Pack Baby Safety Outlet Plug Covers Durable & Steady Child Proof Your Outlets Easily**Wappa Baby**$9.94**4.8★12,955 rev](https://www.amazon.com/dp/B077Y5LHHF) [3**ENERLITES Duplex Wall Plates Kit Electrical Outlet Covers Standard Size 1-Gang 4.50 x 2.76 Unbreakable Polycarbonate Thermoplastic Electric Receptacle Plug Covers 8821-W-10PCS White 10 Pack**ENERLITES**$7.93**4.7★20,660 rev](https://www.amazon.com/dp/B01LZV1Y3L) [4**Safety 1st Electrical Outlet Baby Proof Covers Secure Outlet Plugs Baby Proofing 72 Pack**Safety 1st**$9.06**4.8★26,349 rev](https://www.amazon.com/dp/B0FLF8D1KM) [5**Safety 1st Electrical Outlet Baby Proof Covers Secure Outlet Plugs Baby Proofing 36 Count**Safety 1st**$4.02**4.8★26,349 rev](https://www.amazon.com/dp/B00JHKTDQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TrusTot Outlet Covers Baby Proofing 24 Pack Plug Covers Baby Proofing Outlet Plug Covers for US 3-Prong to Prevent Electric Shock Outlet Covers for Home Office School Toddlers & Babies White**TrusTot**$6.76**299 rev7mo ago](https://www.amazon.com/dp/B0FQHVM6QV) [**Smloplom Light Switch Guard 2 Pack Clear Light Switch Lock Light Switch Cover Guard Child Proof Light switch cover Prevent Children and Adults from Accidentally Turning Your Lights on or off**Smloplom**$6.54**207 rev9mo ago](https://www.amazon.com/dp/B0FTRD93ZR) [**Rindion 65 Pcak Outlet Plug Covers White Baby Proof Outlet Covers Plastic Electrical Socket Covers for Outlets Easy Installation Durable and Steady Wall Plug Covers for Home and Office**Rindion**$7.23**155 rev9mo ago](https://www.amazon.com/dp/B0FRLHW9L7) [**Safety 1st Electrical Outlet Baby Proof Covers Secure Outlet Plugs Baby Proofing 72 Pack**Safety 1st**$9.06**26,349 rev11mo ago](https://www.amazon.com/dp/B0FLF8D1KM) [**BBsecure Outlet Covers Baby Proofing - 40 Pack Plug Covers Baby Proofing with Unique Rotating Design Outlet Plug Covers to Prevent Electrical Shock for US 3-Prong Home Office School White**BBsecure**$9.09**199 rev1y ago](https://www.amazon.com/dp/B0FFB3DQ6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Safety 1st Electrical Outlet Baby Proof Covers Secure Outlet Plugs Baby Proofing 72 Pack**Safety 1st**$9.06**4.8★**▲ 249%**](https://www.amazon.com/dp/B0FLF8D1KM) [**Smloplom Light Switch Guard 2 Pack Clear Light Switch Lock Light Switch Cover Guard Child Proof Light switch cover Prevent Children and Adults from Accidentally Turning Your Lights on or off**Smloplom**$6.54**4.6★**▲ 182%**](https://www.amazon.com/dp/B0FTRD93ZR) [**Leviton 1-Gang Duplex Device Receptacle Wallplate Standard Size Thermoplastic Nylon Device Mount 1 Pack 80703-W White**Leviton**$2.97**4.7★**▲ 147%**](https://www.amazon.com/dp/B000H5SX20) [**Rindion 65 Pcak Outlet Plug Covers White Baby Proof Outlet Covers Plastic Electrical Socket Covers for Outlets Easy Installation Durable and Steady Wall Plug Covers for Home and Office**Rindion**$7.23**4.8★**▲ 147%**](https://www.amazon.com/dp/B0FRLHW9L7) [**Safety 1st 12 Pack Ultra Clear Outlet Plugs**Safety 1st**$4.54**4.7★**▲ 97%**](https://www.amazon.com/dp/B0009EXOIM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“easy to open”*
**Quality-Overall**13%
*“Good quality covers”*
**Advertised Vs Actual Product**12%
*“As described”*
**Value For Money**11%
*“They are affordable”*
**Size-Overall**10%
*“Fit great”*
**Assembly/Installation**6%
*“Easy install”*
**Safety Standards**4%
*“safe for the kiddos”*
**Security**4%
*“Nice safety item”*
**Durability**2%
*“I haven't had any of them break”*
**Strength**2%
*“Works perfectly, sturdy, easy to install”*
### **What buyers complain about **
**Ease Of Use**24%
*“Difficult to open”*
**Size-Overall**11%
*“Do not fit”*
**Quality-Overall**5%
*“perhaps some quality control issues at the least”*
**Functionality-Overall**3%
*“these function very poorly”*
**Strength**3%
*“Not super sturdy”*
**Value For Money**3%
*“cheap”*
**Compatibility-Overall**3%
*“it doesn't fit”*
**Thickness**2%
*“very thin”*
**Durability**2%
*“are just as likely to break”*
**Age Suitability**2%
*“Not "toddler" proof”*
### **Top return reasons **
**Size-Overall**55%
**Color**7%
**Compatibility-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**3%
**Ease Of Use**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Assembly/Installation**2%
## **Common questions**
- **Is outlet covers profitable to sell on Amazon United States?**
- The niche generates $5.7M/yr across 52 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the outlet covers niche?**
- 26 brands and 62 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in outlet covers?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Quality-Overall. The return rate is 1.8%.
- **When does demand for outlet covers peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the outlet covers niche?**
- Listings span $0.87–$18.67; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 6,702 reviews — the moat a new listing must climb.
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