---
title: "Organic Wipes — $339K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/organic-wipes"
last_updated: "2026-08-09T10:02:40.740Z"
locale: en
meta:
description: "Niche score 53/100 · $339K/yr market · 172K searches/yr. A deep review moat (18,782 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $339K/yr market · 172K searches/yr. A deep review moat (18,782 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Wipes — $339K/yr Amazon US Niche (2026) - Flapen"
---
# **organic wipes**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (18,782 avg reviews) keeps it on the watch list.
Market size 53Growth 48Conversion 76Competition 26Returns 98Price range 78Avg price 95Brand share 41Review moat 17Quality gap 27
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.71–$54.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$339K**
$339K/yr · 172K searches
**Growth**
**Okay****+18.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****18,781.86**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, organic wipes is a $339K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic wipes market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$334K–$401K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**14%**
- Healthybaby40% - The Honest Company22% - JOONYA7% - ATTITUDE6% - Molly's Suds6% - Pura5% - Open — no brand owns it (5 brands, 14%)
## **Top organic wipes search terms**
- **healthy baby wipes**49K/yr+20.1%8.0% conv. - **organic wipes**23K/yr+9.3%4.7% conv. - **non toxic wipes**18K/yr+28.8%3.2% conv. - **pipette baby wipes**9K/yr+45.7%1.8% conv. - **pipette wipes**9K/yr+15.2%2.4% conv. - **healthybaby wipes**6K/yr+36.8%6.2% conv. - **organic baby wipes non toxic**6K/yr+34.4%4.5% conv. - **biodegradable baby wipes**8K/yr+8.8%4.1% conv. - **ewg verified baby wipes**4K/yr+44.9%3.4% conv. - **ewg baby wipes**5K/yr+12.0%3.5% conv. [**All search terms **](https://flapen.com/research/us/baby-products/organic-wipes/search-terms)
## **Top organic wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$102K40%$136K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)**Healthybaby**$54.20**4.5★215 rev](https://www.amazon.com/dp/B0DRRYGZ6Y) [2**The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count**The Honest Company**$17.75**4.8★53,981 rev](https://www.amazon.com/dp/B013C9OKVU) [3**JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)**JOONYA**$25.49**4.7★530 rev](https://www.amazon.com/dp/B08NSRJVDP) [4**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**4.7★169 rev](https://www.amazon.com/dp/B0FQJXR7Q6) [5**Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)**Molly's Suds**$27.90**4.3★272 rev](https://www.amazon.com/dp/B0DM9T423J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pipette Water-Based Baby Wipes 240 Count (Pack of 4) FragranceFree & Gentle Made with 100% PlantDerived Fibers SqualaneInfused for Soft Moisturized Skin**Pipette**$21.89**0 rev4mo ago](https://www.amazon.com/dp/B0GS2YVZB6) [**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**169 rev10mo ago](https://www.amazon.com/dp/B0FQJXR7Q6) [**HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)**Healthybaby**$54.20**215 rev1y ago](https://www.amazon.com/dp/B0DRRYGZ6Y) [**Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)**Molly's Suds**$27.90**272 rev1y ago](https://www.amazon.com/dp/B0DM9T423J) [**Eco Wave Baby Wipes 100% Compostable Eco-Friendly Bamboo Wipes Unscented Hypoallergenic Vegan Alcohol-Free Suitable For Sensitive Skin**Eco Wave**$41.12**228 rev2y ago](https://www.amazon.com/dp/B0D7PZZLKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pipette Water-Based Baby Wipes 240 Count (Pack of 4) FragranceFree & Gentle Made with 100% PlantDerived Fibers SqualaneInfused for Soft Moisturized Skin**Pipette**$21.89**0.0★**▲ 174%**](https://www.amazon.com/dp/B0GS2YVZB6) [**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**4.7★**▲ 64%**](https://www.amazon.com/dp/B0FQJXR7Q6) [**The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 60 Count**The Honest Company**$4.71**4.8★**▲ 40%**](https://www.amazon.com/dp/B0BWGZH14G) [**HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)**Healthybaby**$54.20**4.5★**▲ 27%**](https://www.amazon.com/dp/B0DRRYGZ6Y) [**ECO BOOM Bamboo Viscose Wipes | Non-Toxic & Biodegradable Baby Wipes | Unscented Hypoallergenic Vegan for Sensitive Skin 240 Count**ECO BOOM**$19.77**4.4★**— 8%**](https://www.amazon.com/dp/B0C3TY7CM6)
**~~View all trending →~~**
## **What buyers say about organic wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleans well”*
**Quality-Overall**11%
*“Excellent product”*
**Cleansing**10%
*“Effectively cleans”*
**Smell**6%
*“No yucky smell”*
**Soft Feel**6%
*“They are soft”*
**Value For Money**5%
*“Good price”*
**Sensitivity-Overall**5%
*“Works well for my baby's sensitive skin”*
**Allergies**4%
*“dont irritate”*
**Thickness**3%
*“They're thick and stay moist”*
**Moist/Dry**3%
*“also help to moisturize”*
### **What buyers complain about **
**Ease Of Cleaning**9%
*“not clean.”*
**Allergies**8%
*“Very sensitive skin...reaction”*
**Value For Money**7%
*“They are pricey”*
**Smell**7%
*“strange scent”*
**Thickness**6%
*“These are too thin and rough”*
**Moist/Dry**5%
*“Thin and Dry”*
**Ease Of Use**3%
*“Difficult to use”*
**Size-Overall**3%
*“Larger than most Wipes”*
**Sensitivity-Overall**3%
*“For the very sensitive”*
**Quality-Overall**2%
*“The quality is so bad”*
### **Top return reasons **
**Value For Money**21%
**Advertised Vs Actual Product**15%
**Smell**13%
**Size-Overall**8%
**Ease Of Cleaning**6%
**Moist/Dry**6%
**Functionality-Overall**4%
**Ingredients-Overall**3%
**Leak-Proof**3%
**Quality-Overall**2%
## **Common questions**
- **Is organic wipes profitable to sell on Amazon United States?**
- The niche generates $339K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the organic wipes niche?**
- 11 brands and 41 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in organic wipes?**
- Top complaints mined from reviews: Ease Of Cleaning, Allergies, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the organic wipes niche?**
- Listings span $4.71–$54.20; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 18,782 reviews — the moat a new listing must climb.
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