[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-baby-products-noodle-and-boo-shampoo":3,"research-sidebar-rollups":657},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":82,"demand":87,"seasonality":397,"brandShare":410,"products":416,"feedback":493,"searchTerms":613,"related":623,"lastUpdated":35},"a672d0f2451a35c8377d5b13f6515def","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":21,"brandCountYearAgo":21,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":30,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":30},150461,46728,1.5486,0.0255,0.1777,0.9192,1,4.8,1304,18.12,16,19.98,8,10000,0.0029,0,"noodle and boo shampoo","noodle-and-boo-shampoo","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fnoodle-and-boo-shampoo","Baby Care","2026-07-10T04:11:54.730975+00:00",4,[],244,8000,1000,1250,144960,181200,66,142,{"score":47,"verdict":48,"components":49},43,"skip",[50,55,58,62,65,67,70,74,76,79],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",32,0.15,150460.61,{"key":56,"score":57,"weight":53,"raw":18},"growth",28,{"key":59,"score":60,"weight":61,"raw":19},"conversion",99,0.1,{"key":63,"score":64,"weight":53,"raw":20},"competition",7,{"key":66,"score":30,"weight":61,"raw":21},"brandShare",{"key":68,"score":69,"weight":61,"raw":22},"qualityGap",13,{"key":71,"score":72,"weight":73,"raw":23},"reviewMoat",55,0.05,{"key":75,"score":60,"weight":61,"raw":29},"returns",{"key":77,"score":78,"weight":73,"raw":24},"avgPrice",83,{"key":80,"score":81,"weight":73,"raw":21},"priceRange",95,{"avgRating":83,"medianPrice":84,"medianReturnRate":85,"nichesTracked":86},4.42,24.38,0.0215,115062,{"points":88,"droppedPartialWeek":396},[89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,187,190,193,196,199,202,205,208,211,214,217,219,222,224,227,230,233,236,239,242,245,248,250,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393],{"week":90,"volume":91},"2024-07-14",788,{"week":93,"volume":94},"2024-07-21",911,{"week":96,"volume":97},"2024-07-28",812,{"week":99,"volume":100},"2024-08-04",696,{"week":102,"volume":103},"2024-08-11",648,{"week":105,"volume":106},"2024-08-18",660,{"week":108,"volume":109},"2024-08-25",530,{"week":111,"volume":112},"2024-09-01",570,{"week":114,"volume":115},"2024-09-08",524,{"week":117,"volume":118},"2024-09-15",529,{"week":120,"volume":121},"2024-09-22",514,{"week":123,"volume":124},"2024-09-29",525,{"week":126,"volume":127},"2024-10-06",498,{"week":129,"volume":130},"2024-10-13",599,{"week":132,"volume":133},"2024-10-20",551,{"week":135,"volume":136},"2024-10-27",593,{"week":138,"volume":139},"2024-11-03",615,{"week":141,"volume":142},"2024-11-10",673,{"week":144,"volume":145},"2024-11-17",694,{"week":147,"volume":148},"2024-11-24",711,{"week":150,"volume":151},"2024-12-01",607,{"week":153,"volume":154},"2024-12-08",776,{"week":156,"volume":157},"2024-12-15",587,{"week":159,"volume":160},"2024-12-22",527,{"week":162,"volume":163},"2024-12-29",478,{"week":165,"volume":166},"2025-01-05",596,{"week":168,"volume":169},"2025-01-12",664,{"week":171,"volume":172},"2025-01-19",545,{"week":174,"volume":175},"2025-01-26",581,{"week":177,"volume":178},"2025-02-02",595,{"week":180,"volume":181},"2025-02-09",554,{"week":183,"volume":184},"2025-02-16",541,{"week":186,"volume":139},"2025-02-23",{"week":188,"volume":189},"2025-03-02",656,{"week":191,"volume":192},"2025-03-09",760,{"week":194,"volume":195},"2025-03-16",649,{"week":197,"volume":198},"2025-03-23",702,{"week":200,"volume":201},"2025-03-30",630,{"week":203,"volume":204},"2025-04-06",625,{"week":206,"volume":207},"2025-04-13",644,{"week":209,"volume":210},"2025-04-20",583,{"week":212,"volume":213},"2025-04-27",609,{"week":215,"volume":216},"2025-05-04",645,{"week":218,"volume":175},"2025-05-11",{"week":220,"volume":221},"2025-05-18",626,{"week":223,"volume":221},"2025-05-25",{"week":225,"volume":226},"2025-06-01",675,{"week":228,"volume":229},"2025-06-08",761,{"week":231,"volume":232},"2025-06-15",651,{"week":234,"volume":235},"2025-06-22",635,{"week":237,"volume":238},"2025-06-29",590,{"week":240,"volume":241},"2025-07-06",538,{"week":243,"volume":244},"2025-07-13",864,{"week":246,"volume":247},"2025-07-20",616,{"week":249,"volume":207},"2025-07-27",{"week":251,"volume":151},"2025-08-03",{"week":253,"volume":254},"2025-08-10",747,{"week":256,"volume":257},"2025-08-17",769,{"week":259,"volume":260},"2025-08-24",602,{"week":262,"volume":263},"2025-08-31",619,{"week":265,"volume":266},"2025-09-07",778,{"week":268,"volume":269},"2025-09-14",865,{"week":271,"volume":272},"2025-09-21",883,{"week":274,"volume":275},"2025-09-28",975,{"week":277,"volume":278},"2025-10-05",966,{"week":280,"volume":281},"2025-10-12",1040,{"week":283,"volume":284},"2025-10-19",748,{"week":286,"volume":287},"2025-10-26",789,{"week":289,"volume":290},"2025-11-02",878,{"week":292,"volume":293},"2025-11-09",989,{"week":295,"volume":296},"2025-11-16",929,{"week":298,"volume":299},"2025-11-23",1090,{"week":301,"volume":302},"2025-11-30",1043,{"week":304,"volume":305},"2025-12-07",1057,{"week":307,"volume":308},"2025-12-14",920,{"week":310,"volume":311},"2025-12-21",816,{"week":313,"volume":314},"2025-12-28",699,{"week":316,"volume":317},"2026-01-04",900,{"week":319,"volume":320},"2026-01-11",1031,{"week":322,"volume":323},"2026-01-18",976,{"week":325,"volume":326},"2026-01-25",948,{"week":328,"volume":329},"2026-02-01",971,{"week":331,"volume":332},"2026-02-08",980,{"week":334,"volume":335},"2026-02-15",990,{"week":337,"volume":338},"2026-02-22",868,{"week":340,"volume":341},"2026-03-01",869,{"week":343,"volume":344},"2026-03-08",925,{"week":346,"volume":347},"2026-03-15",992,{"week":349,"volume":350},"2026-03-22",893,{"week":352,"volume":353},"2026-03-29",988,{"week":355,"volume":356},"2026-04-05",860,{"week":358,"volume":359},"2026-04-12",924,{"week":361,"volume":362},"2026-04-19",942,{"week":364,"volume":365},"2026-04-26",983,{"week":367,"volume":368},"2026-05-03",917,{"week":370,"volume":371},"2026-05-10",922,{"week":373,"volume":374},"2026-05-17",902,{"week":376,"volume":377},"2026-05-24",916,{"week":379,"volume":380},"2026-05-31",910,{"week":382,"volume":383},"2026-06-07",1065,{"week":385,"volume":386},"2026-06-14",987,{"week":388,"volume":389},"2026-06-21",956,{"week":391,"volume":392},"2026-06-28",1285,{"week":394,"volume":395},"2026-07-05",895,false,[398,399,400,401,402,403,404,405,406,407,408,409],1.0241350147056967,1.0032945809823153,1.058628393986443,1.0124840635690031,1.0276175368764455,1.1093018265358932,0.9957460774289645,0.8573933118182748,0.8989647806628153,0.9491422728821903,1.1117815281862693,0.9433076807636583,{"top":411,"otherBrandCount":30,"otherClickShare":415},[412],{"brand":413,"clickShare":414},"Noodle & Boo",0.9999999999999998,2.220446049250313e-16,[417,427,436,446,455,465,475,484],{"asin":418,"title":419,"brand":413,"imageUrl":420,"price":421,"rating":22,"reviews":422,"clickShare90":423,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B006H7FSDY","Noodle and Boo Baby Extra Gentle Shampoo for Sensitive Skin 16 Fl Oz (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319kj2LTYvS.jpg",17.83,1880,0.4317,0.4557,"2011-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006H7FSDY",{"asin":428,"title":429,"brand":413,"imageUrl":430,"price":26,"rating":22,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0BBS7VYCH","Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LErXFdYLL.jpg",1052,0.2875,0.2724,"2022-08-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BBS7VYCH",{"asin":437,"title":438,"brand":413,"imageUrl":439,"price":440,"rating":22,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B00IDSJX7M","Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31npemPK-IS.jpg",19.83,4328,0.1263,0.1457,"2015-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00IDSJX7M",{"asin":447,"title":448,"brand":413,"imageUrl":449,"price":25,"rating":22,"reviews":450,"clickShare90":451,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B0855B27SB","Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FvK2MFTbS.jpg",213,0.0387,0.0376,"2020-02-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0855B27SB",{"asin":456,"title":457,"brand":413,"imageUrl":458,"price":459,"rating":22,"reviews":460,"clickShare90":461,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B08ZKLHXSC","Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gikHB4-bS.jpg",18.43,156,0.0349,0.0134,"2021-03-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08ZKLHXSC",{"asin":466,"title":467,"brand":413,"imageUrl":468,"price":469,"rating":22,"reviews":470,"clickShare90":471,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B0016LOPG2","Noodle & Boo Sibling Size Nourishing Cream Rinse for Baby Conditioner and Detangler 16 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lfPHwQM3S.jpg",19.91,848,0.0275,0.0235,"2008-03-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0016LOPG2",{"asin":476,"title":477,"brand":413,"imageUrl":478,"price":479,"rating":22,"reviews":480,"clickShare90":481,"clickShare360":482,"launchDate":463,"amazonUrl":483},"B08ZKLXZSV","Noodle & Boo Fragrance Free Extra Gentle Shampoo for Baby Eczema Care 16 fl. oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+yeBdIy+S.jpg",16.32,108,0.0267,0.0276,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08ZKLXZSV",{"asin":485,"title":486,"brand":413,"imageUrl":487,"price":488,"rating":22,"reviews":489,"clickShare90":481,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B0035UTPN0","Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xP2SFW82S.jpg",16.63,1847,0.0241,"2014-02-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0035UTPN0",{"love":494,"hate":561,"returnReasons":587},[495,502,509,516,523,530,537,544,550,556],{"topic":496,"percentOfMentions":497,"verbatims":498},"Smell",0.5579999999999999,[499,500,501],"Great smell","Long lasting smell","Soft smell",{"topic":503,"percentOfMentions":504,"verbatims":505},"Soft Feel",0.1381,[506,507,508],"gentle on skin","Makes his skin super soft","leaves the skin super soft",{"topic":510,"percentOfMentions":511,"verbatims":512},"Allergies",0.0662,[513,514,515],"No skin reactions","it doesnt irritate it","zero skin irritation",{"topic":517,"percentOfMentions":518,"verbatims":519},"Quality-Overall",0.053099999999999994,[520,521,522],"Great quality","Incredible product","Its high quality, smells fantastic, lasts about 2-3 months per bottle and keeps moisture in and protects the skin barrier",{"topic":524,"percentOfMentions":525,"verbatims":526},"Value For Money",0.0432,[527,528,529],"great value for the amount we spent","Great price for an excellent product","Worth the price",{"topic":531,"percentOfMentions":532,"verbatims":533},"Durability",0.0242,[534,535,536],"it lasts us a very long time","Long lasting shampoo","Weve been using it for years",{"topic":538,"percentOfMentions":539,"verbatims":540},"Moist\u002FDry",0.023799999999999998,[541,542,543],"keeps moisture in","Moisture very well","It moisturizes their hair",{"topic":545,"percentOfMentions":546,"verbatims":547},"Lather",0.0092,[548,549],"It lathers nicely","Smells amazing, good lather",{"topic":551,"percentOfMentions":552,"verbatims":553},"Thickness",0.0077,[554,555],"The quality is thick","Its thick so a little goes a long way",{"topic":557,"percentOfMentions":552,"verbatims":558},"Cleansing",[559,560],"His skin stays clean","it cleanses without completely stripping their skin",[562,568,574,580,584],{"topic":496,"percentOfMentions":563,"verbatims":564},0.2917,[565,566,567],"doesnt have a strong fragrance","Very strong scent","Disgusting smell",{"topic":510,"percentOfMentions":569,"verbatims":570},0.18059999999999998,[571,572,573],"Allergen: Contains Milk","she instantly had a rash","irritate my sensitive skin",{"topic":538,"percentOfMentions":575,"verbatims":576},0.125,[577,578,579],"this baby wasnt getting enough hydration using our regular stuff","drying it out","Idk if quality changed in 2021 it was fine now it leaves my sons hair extremely dry",{"topic":551,"percentOfMentions":581,"verbatims":582},0.0417,[583],"Its very thick",{"topic":517,"percentOfMentions":581,"verbatims":585},[586],"not the best stuff out there",[588,590,593,596,599,602,603,605,608,610],{"reason":496,"pct":589},0.6135,{"reason":591,"pct":592},"Advertised Vs Actual Product",0.0638,{"reason":594,"pct":595},"Functionality-Overall",0.0426,{"reason":597,"pct":598},"Defective Material\u002FParts",0.0355,{"reason":600,"pct":601},"Suitability Short Hair",0.028399999999999998,{"reason":524,"pct":601},{"reason":551,"pct":604},0.0248,{"reason":606,"pct":607},"Product Condition",0.0213,{"reason":609,"pct":607},"Size-Overall",{"reason":611,"pct":612},"Damage\u002FBurn Hair",0.014199999999999999,[614,618],{"term":31,"volume":615,"growthQoq":616,"conversionRate":617},41440,0.0245,0.1891,{"term":619,"volume":620,"growthQoq":621,"conversionRate":622},"noodle and boo shampoo and conditioner",5288,0.0321,0.0839,[624,631,636,641,646,652],{"title":625,"href":626,"score":627,"verdict":628,"marketSize":629,"growth90":630},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":632,"href":633,"score":627,"verdict":628,"marketSize":634,"growth90":635},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":637,"href":638,"score":627,"verdict":628,"marketSize":639,"growth90":640},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":642,"href":643,"score":627,"verdict":628,"marketSize":644,"growth90":645},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":647,"href":648,"score":627,"verdict":649,"marketSize":650,"growth90":651},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":653,"href":654,"score":627,"verdict":628,"marketSize":655,"growth90":656},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652,[658,665,672,679,686,693,700,707,714,721,728,731,738,745,752,759,766,773,780,786],{"nodeId":659,"label":660,"slug":661,"href":662,"nichesTracked":663,"marketSizeTotal":664},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":666,"label":667,"slug":668,"href":669,"nichesTracked":670,"marketSizeTotal":671},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":673,"label":674,"slug":675,"href":676,"nichesTracked":677,"marketSizeTotal":678},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":680,"label":681,"slug":682,"href":683,"nichesTracked":684,"marketSizeTotal":685},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":729,"marketSizeTotal":730},2473,1858793879,{"nodeId":732,"label":733,"slug":734,"href":735,"nichesTracked":736,"marketSizeTotal":737},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":739,"label":740,"slug":741,"href":742,"nichesTracked":743,"marketSizeTotal":744},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":746,"label":747,"slug":748,"href":749,"nichesTracked":750,"marketSizeTotal":751},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":753,"label":754,"slug":755,"href":756,"nichesTracked":757,"marketSizeTotal":758},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":760,"label":761,"slug":762,"href":763,"nichesTracked":764,"marketSizeTotal":765},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":767,"label":768,"slug":769,"href":770,"nichesTracked":771,"marketSizeTotal":772},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":774,"label":775,"slug":776,"href":777,"nichesTracked":778,"marketSizeTotal":779},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":781,"label":782,"slug":783,"href":784,"nichesTracked":27,"marketSizeTotal":785},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":787,"label":788,"slug":789,"href":790,"nichesTracked":791,"marketSizeTotal":792},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]