---
title: "Noodle and Boo Shampoo — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/noodle-and-boo-shampoo"
last_updated: "2026-08-07T07:24:59.925Z"
locale: en
meta:
description: "Niche score 43/100 · $150K/yr market · 47K searches/yr · $18.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $150K/yr market · 47K searches/yr · $18.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Noodle and Boo Shampoo — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **noodle and boo shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 28Conversion 99Competition 7Returns 99Price range 95Avg price 83Brand share 0Review moat 55Quality gap 13
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$16.00–$19.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,304**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$150K**
$150K/yr · 47K searches
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, noodle and boo shampoo is a $150K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **noodle and boo shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$145K–$181K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Noodle & Boo100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
1K750Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/noodle-and-boo-shampoo/trend)
## **Top noodle and boo shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$23K30%$45K45%$68K60%$90K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Noodle and Boo Baby Extra Gentle Shampoo for Sensitive Skin 16 Fl Oz (Pack of 1)**Noodle & Boo**$17.83**4.8★1,880 rev](https://www.amazon.com/dp/B006H7FSDY) [2**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**4.8★1,052 rev](https://www.amazon.com/dp/B0BBS7VYCH) [3**Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz**Noodle & Boo**$19.83**4.8★4,328 rev](https://www.amazon.com/dp/B00IDSJX7M) [4**Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.**Noodle & Boo**$16.00**4.8★213 rev](https://www.amazon.com/dp/B0855B27SB) [5**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.43**4.8★156 rev](https://www.amazon.com/dp/B08ZKLHXSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**1,052 rev3y ago](https://www.amazon.com/dp/B0BBS7VYCH) [**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.43**156 rev5y ago](https://www.amazon.com/dp/B08ZKLHXSC) [**Noodle & Boo Fragrance Free Extra Gentle Shampoo for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$16.32**108 rev5y ago](https://www.amazon.com/dp/B08ZKLXZSV) [**Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.**Noodle & Boo**$16.00**213 rev6y ago](https://www.amazon.com/dp/B0855B27SB) [**Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz**Noodle & Boo**$19.83**4,328 rev10y ago](https://www.amazon.com/dp/B00IDSJX7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.43**4.8★**▲ 160%**](https://www.amazon.com/dp/B08ZKLHXSC) [**Noodle & Boo Sibling Size Nourishing Cream Rinse for Baby Conditioner and Detangler 16 oz**Noodle & Boo**$19.91**4.8★**▲ 17%**](https://www.amazon.com/dp/B0016LOPG2) [**Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz**Noodle & Boo**$16.63**4.8★**▲ 11%**](https://www.amazon.com/dp/B0035UTPN0) [**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**4.8★**— 6%**](https://www.amazon.com/dp/B0BBS7VYCH) [**Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.**Noodle & Boo**$16.00**4.8★**— 3%**](https://www.amazon.com/dp/B0855B27SB)
**~~View all trending →~~**
## **What buyers say about noodle and boo shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Great smell”*
**Soft Feel**14%
*“gentle on skin”*
**Allergies**7%
*“No skin reactions”*
**Quality-Overall**5%
*“Great quality”*
**Value For Money**4%
*“great value for the amount we spent”*
**Durability**2%
*“it lasts us a very long time”*
**Moist/Dry**2%
*“keeps moisture in”*
**Lather**1%
*“It lathers nicely”*
**Thickness**1%
*“The quality is thick”*
**Cleansing**1%
*“His skin stays clean”*
### **What buyers complain about **
**Smell**29%
*“doesnt have a strong fragrance”*
**Allergies**18%
*“Allergen: Contains Milk”*
**Moist/Dry**13%
*“this baby wasnt getting enough hydration using our regular stuff”*
**Thickness**4%
*“Its very thick”*
**Quality-Overall**4%
*“not the best stuff out there”*
### **Top return reasons **
**Smell**61%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Suitability Short Hair**3%
**Value For Money**3%
**Thickness**2%
**Product Condition**2%
**Size-Overall**2%
**Damage/Burn Hair**1%
## **Common questions**
- **Is noodle and boo shampoo profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 8 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the noodle and boo shampoo niche?**
- 1 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in noodle and boo shampoo?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- **When does demand for noodle and boo shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the noodle and boo shampoo niche?**
- Listings span $16.00–$19.98; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.
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