---
title: "Nipple Shields for Nursing Newborn — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/nipple-shields-for-nursing-newborn"
last_updated: "2026-08-07T18:23:27.630Z"
locale: en
meta:
description: "Niche score 34/100 · $221K/yr market · 136K searches/yr · $33.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $221K/yr market · 136K searches/yr · $33.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nipple Shields for Nursing Newborn — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **nipple shields for nursing newborn**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 7Conversion 58Competition 0Returns 27Price range 83Avg price 95Brand share 0Review moat 23Quality gap 82
**Avg price**
**Incredible****$33.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.50–$59.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$221K**
$221K/yr · 136K searches
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,045.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-36.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, nipple shields for nursing newborn is a $221K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nipple shields for nursing newborn market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **$165K–$198K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Munchkin59% - Momcozy24% - Silverette15% - Medela3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.
40K30K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/nipple-shields-for-nursing-newborn/trend)
## **Top nipple shields for nursing newborn search terms**
- **munchkin nipple shield milk flow**76K/yr-50.2%4.4% conv. - **munchkin flow nipple shield**20K/yr-1.2%3.0% conv. - **munchkin nipple shield**13K/yr-6.2%3.6% conv. - **flow nipple shield munchkin**18K/yr-51.1%2.7% conv. - **flow nipple shield**8K/yr-21.6%2.3% conv. - **nipple shield munchkin**2K/yr-25.9%5.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/nipple-shields-for-nursing-newborn/search-terms)
## **Top nipple shields for nursing newborn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe**Munchkin**$29.07**4.0★323 rev](https://www.amazon.com/dp/B0DZG7HR46) [2**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**3.8★72 rev](https://www.amazon.com/dp/B0G622M6YP) [3**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★691 rev](https://www.amazon.com/dp/B0D66JT3LS) [4**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★7,197 rev](https://www.amazon.com/dp/B00D4MWKNQ) [5**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**4.4★31,945 rev](https://www.amazon.com/dp/B077962FZH)
### **Newest**
by launch date
[**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**72 rev7mo ago](https://www.amazon.com/dp/B0G622M6YP) [**Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe**Munchkin**$29.07**323 rev1y ago](https://www.amazon.com/dp/B0DZG7HR46) [**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**691 rev2y ago](https://www.amazon.com/dp/B0D66JT3LS) [**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**31,945 rev11y ago](https://www.amazon.com/dp/B077962FZH) [**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**7,197 rev12y ago](https://www.amazon.com/dp/B00D4MWKNQ)
### **Trending**
90-day click momentum
[**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★**▲ 304%**](https://www.amazon.com/dp/B0D66JT3LS) [**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★**▲ 212%**](https://www.amazon.com/dp/B00D4MWKNQ) [**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**4.4★**▲ 115%**](https://www.amazon.com/dp/B077962FZH) [**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**3.8★**▲ 19%**](https://www.amazon.com/dp/B0G622M6YP) [**Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe**Munchkin**$29.07**4.0★**▼ 49%**](https://www.amazon.com/dp/B0DZG7HR46)
## **What buyers say about nipple shields for nursing newborn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breastfeeding Friendly**17%
*“Lifesaver for breastfeeding”*
**Value For Money**11%
*“Value for money”*
**Quality-Overall**10%
*“Its well made”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Comfort-Overall**6%
*“comfortable”*
**Size-Overall**5%
*“fits perfectly”*
**Ease Of Use**5%
*“Its easy to use”*
**Design-Overall**5%
*“Very interesting design, works well”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Durability**3%
*“they are pretty durable”*
### **What buyers complain about **
**Value For Money**12%
*“A little on the expensive side”*
**Size-Overall**7%
*“Recommended Size Was Too Large”*
**Ease Of Cleaning**6%
*“Difficult to clean”*
**Comfort-Overall**6%
*“Not very comfortable”*
**Durability**6%
*“when I was drying them after a clean they bent easily”*
**Functionality-Overall**6%
*“Didn't work”*
**Breastfeeding Friendly**4%
*“Waste of $ I had to return this product, I wasnt sure if my baby was getting enough milk from my breast and this product made it so much harder for her to latch and suck”*
**Thickness**4%
*“It was also thicker”*
**Adhesion/Stickiness**4%
*“Had issues with stickiness”*
**Locking Mechanism**3%
*“wont latch without it”*
### **Top return reasons **
**Size-Overall**62%
**Functionality-Overall**10%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Breastfeeding Friendly**3%
**Comfort-Overall**3%
**Shape/Style**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is nipple shields for nursing newborn profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the nipple shields for nursing newborn niche?**
- 4 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nipple shields for nursing newborn?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Cleaning. The return rate is 4.8%.
- **When does demand for nipple shields for nursing newborn peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the nipple shields for nursing newborn niche?**
- Listings span $7.50–$59.64; the average listing price is $33.08 (sweet spot $15–$100). The average incumbent carries 8,046 reviews — the moat a new listing must climb.
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