---
title: "Nipple Shield 20 Mm — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/nipple-shield-20-mm"
last_updated: "2026-08-08T12:46:22.833Z"
locale: en
meta:
description: "Niche score 42/100 · $302K/yr market · 188K searches/yr · $20.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $302K/yr market · 188K searches/yr · $20.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nipple Shield 20 Mm — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **nipple shield 20 mm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 78Competition 7Returns 69Price range 83Avg price 89Brand share 0Review moat 15Quality gap 58
**Avg price**
**Great****$20.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.50–$59.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$302K**
$302K/yr · 188K searches
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,802.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nipple shield 20 mm is a $302K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nipple shield 20 mm market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$518K–$621K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Medela63% - Momcozy22% - Silverette12% - Nippies3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
5K4KBlack Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, May · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/baby-products/nipple-shield-20-mm/trend)
## **Top nipple shield 20 mm search terms**
- **medela nipple shield**108K/yr-4.9%8.6% conv. - **20mm nipple shield**6K/yr+55.4%5.8% conv. - **medela contact nipple shields**7K/yr+17.4%9.0% conv. - **medela nipple shield 20mm**15K/yr-36.8%17.7% conv. - **nipple shield 20 mm**11K/yr-50.3%9.6% conv. - **cherry nipple shield**5K/yr+12.5%0.2% conv. - **nipple shield medela**6K/yr-2.3%7.5% conv. - **20 mm nipple shield breastfeeding**5K/yr-19.9%10.0% conv. - **medela nipple shields**6K/yr-12.8%7.1% conv. - **20mm nipple shield for breastfeeding**5K/yr-18.5%7.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/nipple-shield-20-mm/search-terms)
## **Top nipple shield 20 mm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$45K30%$91K45%$136K60%$181K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**4.4★31,945 rev](https://www.amazon.com/dp/B077962FZH) [2**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★691 rev](https://www.amazon.com/dp/B0D66JT3LS) [3**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★7,197 rev](https://www.amazon.com/dp/B00D4MWKNQ) [4**Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$9.29**4.4★31,945 rev](https://www.amazon.com/dp/B07799VFGW) [5**Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$8.01**4.4★31,945 rev](https://www.amazon.com/dp/B0779BF4V6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**691 rev2y ago](https://www.amazon.com/dp/B0D66JT3LS) [**Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$9.29**31,945 rev8y ago](https://www.amazon.com/dp/B07799VFGW) [**Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$8.01**31,945 rev8y ago](https://www.amazon.com/dp/B0779BF4V6) [**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**31,945 rev11y ago](https://www.amazon.com/dp/B077962FZH) [**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**7,197 rev12y ago](https://www.amazon.com/dp/B00D4MWKNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nippies Nipple Covers for Women with Travel Case Reusable Nipple Pasties with Skin-Safe Adhesive Invisible Braless Solution under Clothing - Original Circle Covers Crme Size 1 (Fits A-C Cups)**Nippies**$24.01**4.4★**▲ 203%**](https://www.amazon.com/dp/B001PU9A9Q) [**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★**▲ 198%**](https://www.amazon.com/dp/B0D66JT3LS) [**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★**▲ 144%**](https://www.amazon.com/dp/B00D4MWKNQ) [**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**4.4★**▲ 31%**](https://www.amazon.com/dp/B077962FZH) [**Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$9.29**4.4★**— 1%**](https://www.amazon.com/dp/B07799VFGW)
**~~View all trending →~~**
## **What buyers say about nipple shield 20 mm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breastfeeding Friendly**11%
*“Helped with breastfeeding”*
**Comfort-Overall**10%
*“Super comfortable”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**9%
*“Worth the buy”*
**Size-Overall**5%
*“fit perfectly”*
**Durability**5%
*“they are pretty durable”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Adhesion/Stickiness**4%
*“Stick”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Had issues with stickiness”*
**Value For Money**11%
*“Waste of money”*
**Durability**6%
*“Furthermore, they sometimes are less durable than other times”*
**Size-Overall**5%
*“Not good for bigger breasts”*
**Sweat Resistance**5%
*“you DO sweat”*
**Comfort-Overall**5%
*“awkward with small breasts”*
**Quality-Overall**5%
*“But, none of them is as great as people say they are”*
**Thickness**4%
*“It was also thicker”*
**Functionality-Overall**4%
*“they just did not work for me”*
**Ease Of Use**3%
*“Not very easy to use”*
### **Top return reasons **
**Size-Overall**63%
**Functionality-Overall**8%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Advertised Vs Actual Product**3%
**Comfort-Overall**3%
**Shape/Style**2%
**Breastfeeding Friendly**2%
**Defective Material/Parts**2%
**Width**2%
## **Common questions**
- **Is nipple shield 20 mm profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 8 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the nipple shield 20 mm niche?**
- 4 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nipple shield 20 mm?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Durability. The return rate is 2.2%.
- **When does demand for nipple shield 20 mm peak?**
- Demand peaks in Jan–Feb–May; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the nipple shield 20 mm niche?**
- Listings span $7.50–$59.64; the average listing price is $20.70 (sweet spot $15–$100). The average incumbent carries 21,802 reviews — the moat a new listing must climb.
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