---
title: "Nipple Shield 17mm — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/nipple-shield-17mm"
last_updated: "2026-08-09T12:13:21.818Z"
locale: en
meta:
description: "Niche score 41/100 · $90K/yr market · 56K searches/yr · $12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $90K/yr market · 56K searches/yr · $12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nipple Shield 17mm — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **nipple shield 17mm**
**Skip it**
Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 13Conversion 96Competition 35Returns 23Price range 77Avg price 53Brand share 28Review moat 25Quality gap 79
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.15–$41.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.32**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,225.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$90K**
$90K/yr · 56K searches
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, nipple shield 17mm is a $90K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nipple shield 17mm market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**14**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**7%**
- Momcozy36% - Medela32% - Lansinoh9% - haakaa6% - Jordcaslee5% - MAM5% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -24.6% search growth over the last 90 days.
1K750Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/nipple-shield-17mm/trend)
## **Top nipple shield 17mm search terms**
- **nipple shield 17mm**12K/yr+0.0%9.3% conv. - **16mm nipple shield**10K/yr-29.4%16.0% conv. - **nipple shield 16 mm**8K/yr-36.3%17.4% conv. - **nipple shield 15mm**7K/yr-25.8%8.6% conv. - **17 mm nipple shield**3K/yr+15.7%11.3% conv. - **small nipple shields breastfeeding**2K/yr+26.6%5.3% conv. - **small nipple shield**4K/yr-59.7%8.1% conv. - **17mm nipple shields for nursing**4K/yr-59.1%9.7% conv. - **nipple shield 16mm**5K/yr-21.5%14.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/nipple-shield-17mm/search-terms)
## **Top nipple shield 17mm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$9.29**4.4★31,945 rev](https://www.amazon.com/dp/B07799VFGW) [2**Momcozy Silicone Nipple Shields for Breastfeeding Flower Shape Petal Design Ultra Thin & Soft for Flat or Inverted Nipples Flexible Nursing Shield BPA/BPS Free (1 Pair 17mm)**Momcozy**$9.75**4.2★882 rev](https://www.amazon.com/dp/B0F3CX9DN4) [3**Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)**Momcozy**$9.80**4.2★882 rev](https://www.amazon.com/dp/B0F3CYFZVY) [4**Lansinoh Contact Nipple Shields for Nursing Mothers Ultra-Thin Soft & Flexible Silicone Shields for Sensitive Nipples and Latch-On Support (0.63 inch or 16mm) with Case 2**Lansinoh**$8.14**4.4★13,037 rev](https://www.amazon.com/dp/B0DMGRF8G1) [5**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★691 rev](https://www.amazon.com/dp/B0D66JT3LS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**72 rev7mo ago](https://www.amazon.com/dp/B0G622M6YP) [**Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 17mm**Jordcaslee**$8.88**206 rev10mo ago](https://www.amazon.com/dp/B0FGJWRLYB) [**Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 20mm**Jordcaslee**$8.84**206 rev10mo ago](https://www.amazon.com/dp/B0FDX37J8J) [**Gajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)**Gajoin**$8.01**31 rev11mo ago](https://www.amazon.com/dp/B0FLLGK9M6) [**Momcozy Ultra-Thin Nipple Shields 100% Food-Grade Silicone for Breastfeeding Moms BPA/BPS-Free Super-Soft & Portable Carry Case Included 17mm**Momcozy**$9.93**1,510 rev11mo ago](https://www.amazon.com/dp/B0F3CXQM7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)**Gajoin**$8.01**4.4★**▲ 236%**](https://www.amazon.com/dp/B0FLLGK9M6) [**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★**▲ 233%**](https://www.amazon.com/dp/B0D66JT3LS) [**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**3.8★**▲ 86%**](https://www.amazon.com/dp/B0G622M6YP) [**Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$9.29**4.4★**▲ 59%**](https://www.amazon.com/dp/B07799VFGW) [**Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)**Momcozy**$9.80**4.2★**▲ 30%**](https://www.amazon.com/dp/B0F3CYFZVY)
**~~View all trending →~~**
## **What buyers say about nipple shield 17mm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**12%
*“Easy to use”*
**Size-Overall**10%
*“The sizing was accurate”*
**Breastfeeding Friendly**10%
*“A must for breastfeeding”*
**Quality-Overall**9%
*“Best on market”*
**Comfort-Overall**8%
*“comfortable”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Soft Feel**4%
*“Soft and easy to use while latching”*
**Value For Money**4%
*“WORTH THE MONEY”*
**Ease Of Feeding**3%
*“Clear View & Comfort for Easier Feeding”*
**Advertised Vs Actual Product**2%
*“Works as it should”*
### **What buyers complain about **
**Size-Overall**12%
*“Too small”*
**Adhesion/Stickiness**11%
*“The adhesion isnt so great either or it could be my skin”*
**Functionality-Overall**6%
*“Couldnt get them to function properly”*
**Value For Money**6%
*“Expensive”*
**Ease Of Use**4%
*“No use”*
**Comfort-Overall**4%
*“Not comfortable”*
**Thickness**3%
*“Its much more thicker material”*
**Quality-Overall**3%
*“the quality control on this item is unacceptable”*
**Shape/Style**3%
*“Cone shape no good”*
**Breastfeeding Friendly**3%
*“Kind of a hassle when breastfeeding is now”*
### **Top return reasons **
**Size-Overall**70%
**Functionality-Overall**9%
**Advertised Vs Actual Product**3%
**Breastfeeding Friendly**3%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Comfort-Overall**2%
**Value For Money**2%
**Width**1%
**Shape/Style**1%
## **Common questions**
- **Is nipple shield 17mm profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 16 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the nipple shield 17mm niche?**
- 9 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in nipple shield 17mm?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 5.5% — above our launch gate.
- **What does it cost to enter the nipple shield 17mm niche?**
- Listings span $7.15–$41.19; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 4,225 reviews — the moat a new listing must climb.
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