---
title: "Nipple Numbing Cream for Breastfeeding — $696K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/nipple-numbing-cream-for-breastfeeding"
last_updated: "2026-08-07T19:38:27.678Z"
locale: en
meta:
description: "Niche score 38/100 · $696K/yr market · 343K searches/yr · $12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $696K/yr market · 343K searches/yr · $12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nipple Numbing Cream for Breastfeeding — $696K/yr Amazon US Niche (2026) - Flapen"
---
# **nipple numbing cream for breastfeeding**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 12Conversion 98Competition 3Returns 95Price range 29Avg price 51Brand share 0Review moat 8Quality gap 17
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$696K**
$696K/yr · 343K searches
**Avg price**
**Good****$12.07**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.41–$18.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****35,076.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nipple numbing cream for breastfeeding is a $696K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nipple numbing cream for breastfeeding market data**
- **Units sold / yr**
- **50K–60K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$604K–$724K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Lansinoh75% - Medela21% - Earth Mama4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/nipple-numbing-cream-for-breastfeeding/trend)
## **Top nipple numbing cream for breastfeeding search terms**
- **lanolin nipple cream**280K/yr-21.5%15.2% conv. - **nipple cream lanolin**24K/yr-64.9%10.6% conv. - **lanolin nipple balm**8K/yr-25.8%8.8% conv. - **lanolin cream for breastfeeding**14K/yr-58.9%8.8% conv. - **lanolin nipple**4K/yr-31.4%11.5% conv. - **nipple cream lip balm**3K/yr-29.5%2.4% conv. - **lanolin nipple cream breastfeeding**3K/yr+22.6%9.2% conv. - **lanolin nipple cream lip balm**8K/yr-50.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/nipple-numbing-cream-for-breastfeeding/search-terms)
## **Top nipple numbing cream for breastfeeding products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$104K30%$209K45%$313K60%$418K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lansinoh Lanolin Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces**Lansinoh**$9.62**4.8★54,321 rev](https://www.amazon.com/dp/B005MI648C) [2**Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 37g**Medela**$6.41**4.7★12,067 rev](https://www.amazon.com/dp/B08L68WR4B) [3**Lansinoh Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces (2 Pack)**Lansinoh**$18.59**4.8★54,321 rev](https://www.amazon.com/dp/B00432ID82) [4**Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 1.3 Ounces 2 Pack**Medela**$12.36**4.7★12,067 rev](https://www.amazon.com/dp/B0G3RB2KKV) [5**Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing**Earth Mama**$13.93**4.7★64,465 rev](https://www.amazon.com/dp/B000JVCBBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 1.3 Ounces 2 Pack**Medela**$12.36**12,067 rev7mo ago](https://www.amazon.com/dp/B0G3RB2KKV) [**Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 37g**Medela**$6.41**12,067 rev5y ago](https://www.amazon.com/dp/B08L68WR4B) [**Lansinoh Organic Nipple Butter Nipple Cream Safe for Breastfeeding Baby Postpartum Essentials for Mom 2 Ounces**Lansinoh**$11.48**13,220 rev6y ago](https://www.amazon.com/dp/B07X53WM1H) [**Lansinoh Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces (2 Pack)**Lansinoh**$18.59**54,321 rev16y ago](https://www.amazon.com/dp/B00432ID82) [**Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing**Earth Mama**$13.93**64,465 rev18y ago](https://www.amazon.com/dp/B000JVCBBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 1.3 Ounces 2 Pack**Medela**$12.36**4.7★**▲ 105%**](https://www.amazon.com/dp/B0G3RB2KKV) [**Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 37g**Medela**$6.41**4.7★**— 4%**](https://www.amazon.com/dp/B08L68WR4B) [**Lansinoh Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces (2 Pack)**Lansinoh**$18.59**4.8★**— 3%**](https://www.amazon.com/dp/B00432ID82) [**Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing**Earth Mama**$13.93**4.7★**— 1%**](https://www.amazon.com/dp/B000JVCBBG) [**Lansinoh Lanolin Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces**Lansinoh**$9.62**4.8★**— 1%**](https://www.amazon.com/dp/B005MI648C)
**~~View all trending →~~**
## **What buyers say about nipple numbing cream for breastfeeding**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Super moisturizing”*
**Quality-Overall**14%
*“Better than the other brands”*
**Soft Feel**7%
*“It feels so good”*
**Breastfeeding Friendly**6%
*“Breastfeeding must have”*
**Durability**5%
*“Havent cracked”*
**Efficiency**4%
*“The cream worked very well”*
**Value For Money**4%
*“Affordable price”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“easy to use”*
**Smell**3%
*“Its fragrance-free, gentle, and very effective”*
### **What buyers complain about **
**Smell**12%
*“Weird smell,”*
**Thickness**10%
*“The consistency is thicker”*
**Moist/Dry**7%
*“Doesnt feel moisturizing”*
**Texture/Consistency-Overall**6%
*“unfortunately not always consistent with the texture you receive”*
**Adhesion/Stickiness**5%
*“still didnt like the stickiness”*
**Allergies**4%
*“sensitivity that just wouldnt go away”*
**Value For Money**4%
*“More expensive”*
**Ease Of Use**4%
*“Hard to even get out of tube”*
**Pain Relief-Overall**3%
*“This did absolutely nothing to help my sore boobs”*
**Size-Overall**3%
*“Too small”*
### **Top return reasons **
**Functionality-Overall**18%
**Product Condition**12%
**Smell**11%
**Value For Money**9%
**Size-Overall**8%
**Advertised Vs Actual Product**5%
**Texture/Consistency-Overall**5%
**Breastfeeding Friendly**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is nipple numbing cream for breastfeeding profitable to sell on Amazon United States?**
- The niche generates $696K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the nipple numbing cream for breastfeeding niche?**
- 3 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nipple numbing cream for breastfeeding?**
- Top complaints mined from reviews: Smell, Thickness, Moist/Dry. The return rate is 1.0%.
- **When does demand for nipple numbing cream for breastfeeding peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the nipple numbing cream for breastfeeding niche?**
- Listings span $6.41–$18.59; the average listing price is $12.07 (sweet spot $15–$100). The average incumbent carries 35,077 reviews — the moat a new listing must climb.
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