---
title: "New Leaf Pull Ups 4t-5t — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/new-leaf-pull-ups-4t-5t"
last_updated: "2026-08-08T20:00:06.994Z"
locale: en
meta:
description: "Niche score 41/100 · $12K/yr market · 2K searches/yr · $30.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $12K/yr market · 2K searches/yr · $30.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New Leaf Pull Ups 4t-5t — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **new leaf pull ups 4t-5t**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 47Conversion 99Competition 6Returns 96Price range 87Avg price 95Brand share 0Review moat 23Quality gap 25
**Conversion**
**Incredible****18.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.37–$54.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+17.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,817.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$12K**
$12K/yr · 2K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, new leaf pull ups 4t-5t is a $12K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new leaf pull ups 4t-5t market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$15K**
- units × avg price
- **Conversion rate**
- **18.9%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Pull-Ups77% - MooMoo Baby14% - GoodNites5% - Boboking4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +17.5% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/baby-products/new-leaf-pull-ups-4t-5t/trend)
## **Top new leaf pull ups 4t-5t products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct**Pull-Ups**$28.60**4.6★776 rev](https://www.amazon.com/dp/B0CQ8SS2FV) [2**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 99 Ct (3 Packs of 33)**Pull-Ups**$54.86**4.6★776 rev](https://www.amazon.com/dp/B0CQD9C476) [3**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 14 Ct**Pull-Ups**$10.37**4.6★776 rev](https://www.amazon.com/dp/B0CQ77DJHB) [4**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.39**4.5★17,391 rev](https://www.amazon.com/dp/B0B4DGKLBP) [5**Goodnites Girls Nighttime Bedwetting Underwear Size Extra Small (28-43 lbs) 44 Ct (2 Packs of 22) Packaging May Vary**GoodNites**$28.54**4.8★17,416 rev](https://www.amazon.com/dp/B015459WGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct**Pull-Ups**$28.60**776 rev4mo ago](https://www.amazon.com/dp/B0CQ8SS2FV) [**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.71**198 rev1y ago](https://www.amazon.com/dp/B0FF42WBPV) [**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 99 Ct (3 Packs of 33)**Pull-Ups**$54.86**776 rev2y ago](https://www.amazon.com/dp/B0CQD9C476) [**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 14 Ct**Pull-Ups**$10.37**776 rev2y ago](https://www.amazon.com/dp/B0CQ77DJHB) [**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.39**17,391 rev4y ago](https://www.amazon.com/dp/B0B4DGKLBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.71**4.6★**▲ 216%**](https://www.amazon.com/dp/B0FF42WBPV) [**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.39**4.5★**▲ 214%**](https://www.amazon.com/dp/B0B4DGKLBP) [**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.26**4.5★**▲ 213%**](https://www.amazon.com/dp/B0B4DHCHZF) [**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct**Pull-Ups**$28.60**4.6★**▲ 134%**](https://www.amazon.com/dp/B0CQ8SS2FV) [**Goodnites Girls Nighttime Bedwetting Underwear Size Extra Small (28-43 lbs) 44 Ct (2 Packs of 22) Packaging May Vary**GoodNites**$28.54**4.8★**— 7%**](https://www.amazon.com/dp/B015459WGS)
**~~View all trending →~~**
## **What buyers say about new leaf pull ups 4t-5t**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“My child seems comfortable wearing them”*
**Size-Overall**15%
*“They fit well”*
**Leak-Proof**15%
*“No leaks”*
**Quality-Overall**15%
*“great quality”*
**Design-Overall**6%
*“Cute designs and comfortable for my girl”*
**Sleep Quality**6%
*“Good over night”*
**Thickness**4%
*“not too thin - just right”*
### **What buyers complain about **
**Leak-Proof**25%
*“Leaks”*
**Absorbency**16%
*“They dont absorb at all”*
**Value For Money**14%
*“Probably due to them being more expensive”*
**Advertised Vs Actual Product**6%
*“misleading advertisement”*
**Product Condition**6%
*“I expect for it to be brand new”*
**Quality-Overall**3%
*“So many complaints”*
**Size-Overall**3%
*“First and most insignificant, these do not fit big thigh kids...even sized up”*
**Thigh Fit**3%
*“First and most insignificant, these do not fit big thigh kids”*
**Thickness**3%
*“The only upside to this would be because theyre so ridiculously thick”*
**Ease Of Cleaning**3%
*“Sh*tty Mess”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**9%
**Absorbency**4%
**Waist Fit**3%
**Thigh Fit**3%
**Leak-Proof**2%
**Material Quality**2%
**Age Suitability**2%
**Quality-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is new leaf pull ups 4t-5t profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the new leaf pull ups 4t-5t niche?**
- 4 brands and 14 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in new leaf pull ups 4t-5t?**
- Top complaints mined from reviews: Leak-Proof, Absorbency, Value For Money. The return rate is 0.8%.
- **When does demand for new leaf pull ups 4t-5t peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the new leaf pull ups 4t-5t niche?**
- Listings span $10.37–$54.86; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 7,818 reviews — the moat a new listing must climb.
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