---
title: "Name Decals for Walls — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/name-decals-for-walls"
last_updated: "2026-08-09T17:53:12.180Z"
locale: en
meta:
description: "Niche score 53/100 · $24K/yr market · 107K searches/yr · $25.09 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $24K/yr market · 107K searches/yr · $25.09 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Name Decals for Walls — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **name decals for walls**
**Worth a look**
Shows low returns (0.5%), but a small market ($24K/yr) keeps it on the watch list.
Market size 6Growth 16Conversion 11Competition 81Returns 97Price range 81Avg price 95Brand share 76Review moat 58Quality gap 78
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$5.51–$58.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,198.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 107K searches
According to Flapen's Amazon United States niche tracking, name decals for walls is a $24K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **name decals for walls market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$13K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#2,728**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**34%**
- Boao20% - Generic14% - VulgrCo10% - Decor Designs Decals8% - Woodland7% - WallTag7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/name-decals-for-walls/trend)
## **Top name decals for walls search terms**
- **name decals for walls**36K/yr-17.2%0.4% conv. - **name wall decal**26K/yr-12.1%0.3% conv. - **name stickers for wall**11K/yr-29.9%0.6% conv. - **custom name wall decal**8K/yr-12.0%0.3% conv. - **name wall decals for girls**4K/yr+49.9%0.3% conv. - **wall name decal**4K/yr+5.7%0.5% conv. - **custom name stickers for wall**3K/yr-21.8%0.4% conv. - **name wall decals for boys**4K/yr-35.3%0.1% conv. - **personalized name wall decal**4K/yr-23.6%0.3% conv. - **name wall sticker**2K/yr-29.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/name-decals-for-walls/search-terms)
## **Top name decals for walls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7096%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Cute Dark Blue Regular)**Boao**$12.25**4.1★116 rev](https://www.amazon.com/dp/B0G6LGL5G5) [2**VulgrCo Custom Name Wall Decor & Baby Name Decals for Walls Sticker Decal for Childrens Bedroom Vinyl Name Stickers Personalized for Nursery**VulgrCo**$21.45**4.3★1,171 rev](https://www.amazon.com/dp/B09BDKK8GZ) [3**Personalized Wooden Name Sign for Nursery Wall Letters Custom Baby Name Sign for Wall Room Decor**Woodland**$36.70**4.5★2,978 rev](https://www.amazon.com/dp/B07V6618RV) [4**Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Classic Gold Regular)**Boao**$13.90**4.1★116 rev](https://www.amazon.com/dp/B0FBRQJNJL) [5**CRYPTONITE Personalized Name & Initial Vinyl Wall Decor I Nursery Wall Decal for Baby Boy & Girl Decoration I Wall Stickers for Bedroom Decor I Boys Bedroom Decor I Size Options**CRYPTONITE**$26.41**4.2★1,472 rev](https://www.amazon.com/dp/B077CPNC35)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YooNotee 8 Sheets Watercolor Name Wall Decal Sticker Woodland Animal Vinyl Alphabet Stickers Safari Floral Custom Name Wall Art Cute Letter Print for Nursery Bedroom Classroom Home Decor**YooNotee**$9.37**3 rev5mo ago](https://www.amazon.com/dp/B0GLXJF8PP) [**Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Cute Dark Blue Regular)**Boao**$12.25**116 rev7mo ago](https://www.amazon.com/dp/B0G6LGL5G5) [**Custom Name Wall Stickers Personalized Name Vinyl Decals for Baby Kids Room Wall Decor Custom Names Sign for Backdrop DIY Alphabet ABC Sticker for Nursery Toddler Bedroom Playroom Home Decorations**LENRURU**$14.47**28 rev9mo ago](https://www.amazon.com/dp/B0FVLKJVH5) [**YooNotee 8 Sheets Personalized Wall Decals Large Letter Stickers Name Stickers Nursery Wall Decal for Bedside Bedroom Classroom Home DIY Crafts (Smooth Surface ONLY)**YooNotee**$11.02**17 rev9mo ago](https://www.amazon.com/dp/B0FSDL45RW) [**Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedroom Home Classroom DIY(Elegant Script Pink Medium)**Boao**$13.37**116 rev10mo ago](https://www.amazon.com/dp/B0FN34VJGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YooNotee 8 Sheets Watercolor Name Wall Decal Sticker Woodland Animal Vinyl Alphabet Stickers Safari Floral Custom Name Wall Art Cute Letter Print for Nursery Bedroom Classroom Home Decor**YooNotee**$9.37**5.0★**▲ 349%**](https://www.amazon.com/dp/B0GLXJF8PP) [**Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Cute Dark Blue Regular)**Boao**$12.25**4.1★**▲ 230%**](https://www.amazon.com/dp/B0G6LGL5G5) [**Personalized Custom Wood Name Sign Nursery Name Signs Family Wooden Baby Name Signs Choice of Size & Fonts!**Generic**$55.06**4.4★**▲ 154%**](https://www.amazon.com/dp/B09TJNL15Z) [**Personalized Custom Name Vinyl Wall Art Decal Sticker Nursery Bedroom Baby Decor Multiple Font and Color Childrens Room Decor Cursive Name Fancy Font**Generic**$18.21**3.3★**▲ 138%**](https://www.amazon.com/dp/B0GKX44ZTK) [**Custom Name Wall Stickers Personalized Name Vinyl Decals for Baby Kids Room Wall Decor Custom Names Sign for Backdrop DIY Alphabet ABC Sticker for Nursery Toddler Bedroom Playroom Home Decorations**LENRURU**$14.47**4.2★**▲ 129%**](https://www.amazon.com/dp/B0FVLKJVH5)
**~~View all trending →~~**
## **What buyers say about name decals for walls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“I found them very affordable for the quality of the product”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Color**8%
*“the colors are vibrant”*
**Size-Overall**7%
*“Perfect size”*
**Value For Money**7%
*“Worth it”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**4%
*“The design is fun”*
**Adhesion/Stickiness**4%
*“Stick good”*
**Brightness/Shine/Glow**3%
*“it is super bright”*
**Gifting Purpose**2%
*“Great Gift”*
### **What buyers complain about **
**Size-Overall**21%
*“Extremely Small”*
**Adhesion/Stickiness**17%
*“DOES NOT STICK”*
**Quality-Overall**10%
*“Quality is a bit flimsy”*
**Value For Money**9%
*“Not worth it”*
**Advertised Vs Actual Product**6%
*“False advertisement”*
**Durability**5%
*“snapped in half”*
**Color**4%
*“Our exact color wasnt available”*
**Thickness**3%
*“They werent thick”*
**Ease Of Use**2%
*“hard to use”*
**Assembly/Installation**2%
*“could be an issue when installing”*
### **Top return reasons **
**Size-Overall**33%
**Adhesion/Stickiness**15%
**Color**14%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**6%
**Display Colors**2%
**Functionality-Overall**2%
**Material Quality**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is name decals for walls profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the name decals for walls niche?**
- 23 brands and 33 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in name decals for walls?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.5%.
- **When does demand for name decals for walls peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the name decals for walls niche?**
- Listings span $5.51–$58.05; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.
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