[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-mustela-newborn-arrival-gift-set":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":222,"demand":227,"seasonality":537,"brandShare":550,"products":561,"feedback":600,"searchTerms":737,"related":785,"lastUpdated":171},"ee254e967bca6b10741c2ef9b628146f","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":172,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":166,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":184},142790,311941,2.8504,0.0596,0.0167,1,4.78,10280,27.41,14.04,40.92,4,8000,0.0123,0,"mustela newborn arrival gift set","mustela-newborn-arrival-gift-set","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fmustela-newborn-arrival-gift-set","Gifts","2026-07-12T11:04:41.899001+00:00",3,6,11,[],5,6000,1250,1500,164460,219280,38,159,0.1846,{"score":186,"verdict":187,"components":188},32,"skip",[189,194,196,200,202,204,207,212,215,218],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",31,0.15,142790.06,{"key":195,"score":186,"weight":192,"raw":155},"growth",{"key":197,"score":198,"weight":199,"raw":156},"conversion",21,0.1,{"key":201,"score":166,"weight":192,"raw":157},"competition",{"key":203,"score":166,"weight":199,"raw":157},"brandShare",{"key":205,"score":206,"weight":199,"raw":158},"qualityGap",14,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",22,0.05,10280.25,{"key":213,"score":214,"weight":199,"raw":165},"returns",90,{"key":216,"score":217,"weight":210,"raw":160},"avgPrice",95,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",92,0.9642857142857143,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.42,24.38,0.0215,115062,{"points":228,"droppedPartialWeek":536},[229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,327,330,333,336,339,342,345,348,351,353,356,359,362,365,368,370,373,376,379,382,385,388,391,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,527,530,533],{"week":230,"volume":231},"2024-07-14",1892,{"week":233,"volume":234},"2024-07-21",2144,{"week":236,"volume":237},"2024-07-28",1628,{"week":239,"volume":240},"2024-08-04",1667,{"week":242,"volume":243},"2024-08-11",1566,{"week":245,"volume":246},"2024-08-18",1656,{"week":248,"volume":249},"2024-08-25",1519,{"week":251,"volume":252},"2024-09-01",1397,{"week":254,"volume":255},"2024-09-08",1559,{"week":257,"volume":258},"2024-09-15",1633,{"week":260,"volume":261},"2024-09-22",1508,{"week":263,"volume":264},"2024-09-29",1316,{"week":266,"volume":267},"2024-10-06",1277,{"week":269,"volume":270},"2024-10-13",1690,{"week":272,"volume":273},"2024-10-20",1338,{"week":275,"volume":276},"2024-10-27",1184,{"week":278,"volume":279},"2024-11-03",1363,{"week":281,"volume":282},"2024-11-10",1509,{"week":284,"volume":285},"2024-11-17",1432,{"week":287,"volume":288},"2024-11-24",1216,{"week":290,"volume":291},"2024-12-01",1373,{"week":293,"volume":294},"2024-12-08",1187,{"week":296,"volume":297},"2024-12-15",1382,{"week":299,"volume":300},"2024-12-22",1144,{"week":302,"volume":303},"2024-12-29",851,{"week":305,"volume":306},"2025-01-05",1266,{"week":308,"volume":309},"2025-01-12",1319,{"week":311,"volume":312},"2025-01-19",1511,{"week":314,"volume":315},"2025-01-26",1399,{"week":317,"volume":318},"2025-02-02",1202,{"week":320,"volume":321},"2025-02-09",1449,{"week":323,"volume":324},"2025-02-16",1327,{"week":326,"volume":246},"2025-02-23",{"week":328,"volume":329},"2025-03-02",1374,{"week":331,"volume":332},"2025-03-09",1594,{"week":334,"volume":335},"2025-03-16",1534,{"week":337,"volume":338},"2025-03-23",1529,{"week":340,"volume":341},"2025-03-30",1501,{"week":343,"volume":344},"2025-04-06",1465,{"week":346,"volume":347},"2025-04-13",1391,{"week":349,"volume":350},"2025-04-20",1396,{"week":352,"volume":341},"2025-04-27",{"week":354,"volume":355},"2025-05-04",1582,{"week":357,"volume":358},"2025-05-11",1585,{"week":360,"volume":361},"2025-05-18",1624,{"week":363,"volume":364},"2025-05-25",1590,{"week":366,"volume":367},"2025-06-01",1563,{"week":369,"volume":261},"2025-06-08",{"week":371,"volume":372},"2025-06-15",1357,{"week":374,"volume":375},"2025-06-22",1388,{"week":377,"volume":378},"2025-06-29",1335,{"week":380,"volume":381},"2025-07-06",1295,{"week":383,"volume":384},"2025-07-13",2213,{"week":386,"volume":387},"2025-07-20",1697,{"week":389,"volume":390},"2025-07-27",1879,{"week":392,"volume":387},"2025-08-03",{"week":394,"volume":395},"2025-08-10",1864,{"week":397,"volume":398},"2025-08-17",1903,{"week":400,"volume":401},"2025-08-24",1767,{"week":403,"volume":404},"2025-08-31",1753,{"week":406,"volume":407},"2025-09-07",1734,{"week":409,"volume":410},"2025-09-14",1658,{"week":412,"volume":413},"2025-09-21",1691,{"week":415,"volume":416},"2025-09-28",1727,{"week":418,"volume":419},"2025-10-05",1858,{"week":421,"volume":422},"2025-10-12",2250,{"week":424,"volume":425},"2025-10-19",2204,{"week":427,"volume":428},"2025-10-26",1744,{"week":430,"volume":431},"2025-11-02",1688,{"week":433,"volume":434},"2025-11-09",1862,{"week":436,"volume":437},"2025-11-16",1815,{"week":439,"volume":440},"2025-11-23",2086,{"week":442,"volume":443},"2025-11-30",2251,{"week":445,"volume":446},"2025-12-07",2341,{"week":448,"volume":449},"2025-12-14",1865,{"week":451,"volume":452},"2025-12-21",1820,{"week":454,"volume":455},"2025-12-28",1456,{"week":457,"volume":458},"2026-01-04",1840,{"week":460,"volume":461},"2026-01-11",2329,{"week":463,"volume":464},"2026-01-18",2142,{"week":466,"volume":467},"2026-01-25",2150,{"week":469,"volume":470},"2026-02-01",2002,{"week":472,"volume":473},"2026-02-08",1927,{"week":475,"volume":476},"2026-02-15",1776,{"week":478,"volume":479},"2026-02-22",1812,{"week":481,"volume":482},"2026-03-01",1733,{"week":484,"volume":485},"2026-03-08",1921,{"week":487,"volume":488},"2026-03-15",1868,{"week":490,"volume":491},"2026-03-22",1824,{"week":493,"volume":494},"2026-03-29",1787,{"week":496,"volume":497},"2026-04-05",1591,{"week":499,"volume":500},"2026-04-12",1748,{"week":502,"volume":503},"2026-04-19",1928,{"week":505,"volume":506},"2026-04-26",1854,{"week":508,"volume":509},"2026-05-03",6125,{"week":511,"volume":512},"2026-05-10",6140,{"week":514,"volume":515},"2026-05-17",6221,{"week":517,"volume":518},"2026-05-24",5590,{"week":520,"volume":521},"2026-05-31",6107,{"week":523,"volume":524},"2026-06-07",6419,{"week":526,"volume":509},"2026-06-14",{"week":528,"volume":529},"2026-06-21",6046,{"week":531,"volume":532},"2026-06-28",7913,{"week":534,"volume":535},"2026-07-05",5938,false,[538,539,540,541,542,543,544,545,546,547,548,549],0.8347235577476064,0.78657563112201,0.7974014382266472,0.7700079594756868,1.9439401398352587,1.7892287896842742,1.117630008603595,0.8183220280151051,0.7561716608925961,0.8101412001785131,0.8092839079031919,0.7134266693044891,{"top":551,"otherBrandCount":166,"otherClickShare":166},[552,555,558],{"brand":553,"clickShare":554},"Mustela",0.9045000000000001,{"brand":556,"clickShare":557},"Aveeno Baby",0.0527,{"brand":559,"clickShare":560},"AMAWMW",0.0428,[562,572,582,591],{"asin":563,"title":564,"brand":553,"imageUrl":565,"price":162,"rating":566,"reviews":567,"clickShare90":568,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B01NA7ZMIA","Mustela Newborn Arrival Gift Set - Baby Skincare & Bath Time Essentials - Natural & Plant Based - 5 Items Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41R1NgRxCPL.jpg",4.8,7656,0.8091,0.7991,"2017-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01NA7ZMIA",{"asin":573,"title":574,"brand":553,"imageUrl":575,"price":576,"rating":566,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0759LN53M","Mustela Baby Bath Time Gift Set - Baby Skin Care Essentials with Natural Avocado - Contains Hydra Bebe Body Lotion 10.14 fl. oz. & Gentle Cleansing Gel 16.9 fl. oz. - 2 Items Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kZ3BGQyDL.jpg",35.13,1723,0.0954,0.1106,"2017-09-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0759LN53M",{"asin":583,"title":584,"brand":556,"imageUrl":585,"price":586,"rating":566,"reviews":587,"clickShare90":557,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0B3SCY69X","Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mxC6653JL.jpg",19.55,26416,0.055,"2022-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3SCY69X",{"asin":592,"title":593,"brand":559,"imageUrl":594,"price":161,"rating":595,"reviews":596,"clickShare90":560,"clickShare360":597,"launchDate":598,"amazonUrl":599},"B08RHXJ4RN","AMAWMW Newborn Baby Girl Little Sister Sleeper Gown Stripe Long Sleeve Nightgown Pajamas Gifts Stuff Essential Outfit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417BQ0zgHdL.jpg",4.7,5326,0.0352,"2020-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08RHXJ4RN",{"love":601,"hate":672,"returnReasons":713},[602,609,616,623,630,637,644,651,658,665],{"topic":603,"percentOfMentions":604,"verbatims":605},"Quality-Overall",0.1796,[606,607,608],"Muy buenos me encanta es un kit completo que necesitaba para mi bebé","The presentation is beautiful, delicate, and exudes quality from the very first moment","Excellent product",{"topic":610,"percentOfMentions":611,"verbatims":612},"Smell",0.1787,[613,614,615],"Smells great","light scent","The fragrance is soft",{"topic":617,"percentOfMentions":618,"verbatims":619},"Soft Feel",0.1035,[620,621,622],"very soft","The fabric is soft","gentle with babies' skin",{"topic":624,"percentOfMentions":625,"verbatims":626},"Gifting Purpose",0.0759,[627,628,629],"Great gift","Baby shower gift","Good choice for gifting",{"topic":631,"percentOfMentions":632,"verbatims":633},"Advertised Vs Actual Product",0.0642,[634,635,636],"Exactly as shown","as described","Like the product",{"topic":638,"percentOfMentions":639,"verbatims":640},"Size-Overall",0.057300000000000004,[641,642,643],"Fits baby great","It's beautiful fits my great granddaughter perfect","Very comfortable snuggly fit not hidden snaps nice and safe",{"topic":645,"percentOfMentions":646,"verbatims":647},"Moist\u002FDry",0.056900000000000006,[648,649,650],"definitely hydrates","Its moisturizing and smells great","and keeps the skin soft and moisturized",{"topic":652,"percentOfMentions":653,"verbatims":654},"Allergies",0.0434,[655,656,657],"it gives peace of mind knowing its safe for even the most sensitive skin","doesnt irritate my babies skin","didnt cause any irritation",{"topic":659,"percentOfMentions":660,"verbatims":661},"Value For Money",0.0334,[662,663,664],"worth the price","great value for money","Great price",{"topic":666,"percentOfMentions":667,"verbatims":668},"Material Quality",0.024300000000000002,[669,670,671],"The material well made","Great material","but great material that doesnt shrink she will just have to grow into it",[673,679,685,691,696,700,705,709],{"topic":610,"percentOfMentions":674,"verbatims":675},0.2652,[676,677,678],"Did not like the smell","It smells like floor cleaner","It smells like my aunt",{"topic":638,"percentOfMentions":680,"verbatims":681},0.19699999999999998,[682,683,684],"it's hard to get it just right to fit baby's head","Super big","small",{"topic":652,"percentOfMentions":686,"verbatims":687},0.1553,[688,689,690],"gave him a rash as a newborn","the rash cream doesnt help","I feel like it irritates my babys skin even more",{"topic":603,"percentOfMentions":692,"verbatims":693},0.1364,[694,695],"Cheaply made","Bad quality",{"topic":645,"percentOfMentions":697,"verbatims":698},0.0455,[699],"a few days later noticed his skin getting dry so I tried it",{"topic":701,"percentOfMentions":702,"verbatims":703},"Hard Feel",0.0227,[704],"Material is not very soft",{"topic":706,"percentOfMentions":702,"verbatims":707},"Scratch Resistance",[708],"Kinda scratchy",{"topic":659,"percentOfMentions":710,"verbatims":711},0.0152,[712],"Not worth the money",[714,716,718,720,722,724,727,728,731,734],{"reason":638,"pct":715},0.2455,{"reason":610,"pct":717},0.1869,{"reason":659,"pct":719},0.0696,{"reason":631,"pct":721},0.0622,{"reason":666,"pct":723},0.0571,{"reason":725,"pct":726},"Defective Material\u002FParts",0.0464,{"reason":603,"pct":697},{"reason":729,"pct":730},"Width",0.0446,{"reason":732,"pct":733},"Product Condition",0.0438,{"reason":735,"pct":736},"Length",0.0223,[738,743,748,753,758,763,768,772,777,781],{"term":739,"volume":740,"growthQoq":741,"conversionRate":742},"mustela newborn set",17545,0.7603,0.0328,{"term":744,"volume":745,"growthQoq":746,"conversionRate":747},"mustela baby set",29914,0.0748,0.0229,{"term":749,"volume":750,"growthQoq":751,"conversionRate":752},"welcome baby gift",21994,-0.0809,0.001,{"term":754,"volume":755,"growthQoq":756,"conversionRate":757},"mustela set",18434,0.0325,0.021,{"term":759,"volume":760,"growthQoq":761,"conversionRate":762},"baby sprinkle gifts",17738,-0.0315,0.0016,{"term":764,"volume":765,"growthQoq":766,"conversionRate":767},"mustela kit",14654,0.0811,0.0184,{"term":769,"volume":770,"growthQoq":771,"conversionRate":166},"first baby gifts",17511,-0.0561,{"term":773,"volume":774,"growthQoq":775,"conversionRate":776},"kit mustela para bebe",11551,0.0489,0.0149,{"term":778,"volume":779,"growthQoq":780,"conversionRate":166},"diaper gift set",10461,0.304,{"term":782,"volume":783,"growthQoq":784,"conversionRate":166},"baby presents",22541,-0.0533,[786,793,798,803,808,814],{"title":787,"href":788,"score":789,"verdict":790,"marketSize":791,"growth90":792},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":794,"href":795,"score":789,"verdict":790,"marketSize":796,"growth90":797},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":799,"href":800,"score":789,"verdict":790,"marketSize":801,"growth90":802},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":804,"href":805,"score":789,"verdict":790,"marketSize":806,"growth90":807},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":809,"href":810,"score":789,"verdict":811,"marketSize":812,"growth90":813},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":815,"href":816,"score":789,"verdict":790,"marketSize":817,"growth90":818},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]