[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-baby-products-mustela-newborn-arrival-gift-set":3,"research-sidebar-rollups":682},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":85,"demand":90,"seasonality":400,"brandShare":413,"products":424,"feedback":463,"searchTerms":600,"related":648,"lastUpdated":34},"ee254e967bca6b10741c2ef9b628146f","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":29,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":47},142790,311941,2.8504,0.0596,0.0167,1,4.78,10280,27.41,14.04,40.92,4,8000,0.0123,0,"mustela newborn arrival gift set","mustela-newborn-arrival-gift-set","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fmustela-newborn-arrival-gift-set","Gifts","2026-07-12T11:04:41.899001+00:00",3,6,11,[],5,6000,1250,1500,164460,219280,38,159,0.1846,{"score":49,"verdict":50,"components":51},32,"skip",[52,57,59,63,65,67,70,75,78,81],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",31,0.15,142790.06,{"key":58,"score":49,"weight":55,"raw":18},"growth",{"key":60,"score":61,"weight":62,"raw":19},"conversion",21,0.1,{"key":64,"score":29,"weight":55,"raw":20},"competition",{"key":66,"score":29,"weight":62,"raw":20},"brandShare",{"key":68,"score":69,"weight":62,"raw":21},"qualityGap",14,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",22,0.05,10280.25,{"key":76,"score":77,"weight":62,"raw":28},"returns",90,{"key":79,"score":80,"weight":73,"raw":23},"avgPrice",95,{"key":82,"score":83,"weight":73,"raw":84},"priceRange",92,0.9642857142857143,{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":399},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,190,193,196,199,202,205,208,211,214,216,219,222,225,228,231,233,236,239,242,245,248,251,254,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,390,393,396],{"week":93,"volume":94},"2024-07-14",1892,{"week":96,"volume":97},"2024-07-21",2144,{"week":99,"volume":100},"2024-07-28",1628,{"week":102,"volume":103},"2024-08-04",1667,{"week":105,"volume":106},"2024-08-11",1566,{"week":108,"volume":109},"2024-08-18",1656,{"week":111,"volume":112},"2024-08-25",1519,{"week":114,"volume":115},"2024-09-01",1397,{"week":117,"volume":118},"2024-09-08",1559,{"week":120,"volume":121},"2024-09-15",1633,{"week":123,"volume":124},"2024-09-22",1508,{"week":126,"volume":127},"2024-09-29",1316,{"week":129,"volume":130},"2024-10-06",1277,{"week":132,"volume":133},"2024-10-13",1690,{"week":135,"volume":136},"2024-10-20",1338,{"week":138,"volume":139},"2024-10-27",1184,{"week":141,"volume":142},"2024-11-03",1363,{"week":144,"volume":145},"2024-11-10",1509,{"week":147,"volume":148},"2024-11-17",1432,{"week":150,"volume":151},"2024-11-24",1216,{"week":153,"volume":154},"2024-12-01",1373,{"week":156,"volume":157},"2024-12-08",1187,{"week":159,"volume":160},"2024-12-15",1382,{"week":162,"volume":163},"2024-12-22",1144,{"week":165,"volume":166},"2024-12-29",851,{"week":168,"volume":169},"2025-01-05",1266,{"week":171,"volume":172},"2025-01-12",1319,{"week":174,"volume":175},"2025-01-19",1511,{"week":177,"volume":178},"2025-01-26",1399,{"week":180,"volume":181},"2025-02-02",1202,{"week":183,"volume":184},"2025-02-09",1449,{"week":186,"volume":187},"2025-02-16",1327,{"week":189,"volume":109},"2025-02-23",{"week":191,"volume":192},"2025-03-02",1374,{"week":194,"volume":195},"2025-03-09",1594,{"week":197,"volume":198},"2025-03-16",1534,{"week":200,"volume":201},"2025-03-23",1529,{"week":203,"volume":204},"2025-03-30",1501,{"week":206,"volume":207},"2025-04-06",1465,{"week":209,"volume":210},"2025-04-13",1391,{"week":212,"volume":213},"2025-04-20",1396,{"week":215,"volume":204},"2025-04-27",{"week":217,"volume":218},"2025-05-04",1582,{"week":220,"volume":221},"2025-05-11",1585,{"week":223,"volume":224},"2025-05-18",1624,{"week":226,"volume":227},"2025-05-25",1590,{"week":229,"volume":230},"2025-06-01",1563,{"week":232,"volume":124},"2025-06-08",{"week":234,"volume":235},"2025-06-15",1357,{"week":237,"volume":238},"2025-06-22",1388,{"week":240,"volume":241},"2025-06-29",1335,{"week":243,"volume":244},"2025-07-06",1295,{"week":246,"volume":247},"2025-07-13",2213,{"week":249,"volume":250},"2025-07-20",1697,{"week":252,"volume":253},"2025-07-27",1879,{"week":255,"volume":250},"2025-08-03",{"week":257,"volume":258},"2025-08-10",1864,{"week":260,"volume":261},"2025-08-17",1903,{"week":263,"volume":264},"2025-08-24",1767,{"week":266,"volume":267},"2025-08-31",1753,{"week":269,"volume":270},"2025-09-07",1734,{"week":272,"volume":273},"2025-09-14",1658,{"week":275,"volume":276},"2025-09-21",1691,{"week":278,"volume":279},"2025-09-28",1727,{"week":281,"volume":282},"2025-10-05",1858,{"week":284,"volume":285},"2025-10-12",2250,{"week":287,"volume":288},"2025-10-19",2204,{"week":290,"volume":291},"2025-10-26",1744,{"week":293,"volume":294},"2025-11-02",1688,{"week":296,"volume":297},"2025-11-09",1862,{"week":299,"volume":300},"2025-11-16",1815,{"week":302,"volume":303},"2025-11-23",2086,{"week":305,"volume":306},"2025-11-30",2251,{"week":308,"volume":309},"2025-12-07",2341,{"week":311,"volume":312},"2025-12-14",1865,{"week":314,"volume":315},"2025-12-21",1820,{"week":317,"volume":318},"2025-12-28",1456,{"week":320,"volume":321},"2026-01-04",1840,{"week":323,"volume":324},"2026-01-11",2329,{"week":326,"volume":327},"2026-01-18",2142,{"week":329,"volume":330},"2026-01-25",2150,{"week":332,"volume":333},"2026-02-01",2002,{"week":335,"volume":336},"2026-02-08",1927,{"week":338,"volume":339},"2026-02-15",1776,{"week":341,"volume":342},"2026-02-22",1812,{"week":344,"volume":345},"2026-03-01",1733,{"week":347,"volume":348},"2026-03-08",1921,{"week":350,"volume":351},"2026-03-15",1868,{"week":353,"volume":354},"2026-03-22",1824,{"week":356,"volume":357},"2026-03-29",1787,{"week":359,"volume":360},"2026-04-05",1591,{"week":362,"volume":363},"2026-04-12",1748,{"week":365,"volume":366},"2026-04-19",1928,{"week":368,"volume":369},"2026-04-26",1854,{"week":371,"volume":372},"2026-05-03",6125,{"week":374,"volume":375},"2026-05-10",6140,{"week":377,"volume":378},"2026-05-17",6221,{"week":380,"volume":381},"2026-05-24",5590,{"week":383,"volume":384},"2026-05-31",6107,{"week":386,"volume":387},"2026-06-07",6419,{"week":389,"volume":372},"2026-06-14",{"week":391,"volume":392},"2026-06-21",6046,{"week":394,"volume":395},"2026-06-28",7913,{"week":397,"volume":398},"2026-07-05",5938,false,[401,402,403,404,405,406,407,408,409,410,411,412],0.8347235577476064,0.78657563112201,0.7974014382266472,0.7700079594756868,1.9439401398352587,1.7892287896842742,1.117630008603595,0.8183220280151051,0.7561716608925961,0.8101412001785131,0.8092839079031919,0.7134266693044891,{"top":414,"otherBrandCount":29,"otherClickShare":29},[415,418,421],{"brand":416,"clickShare":417},"Mustela",0.9045000000000001,{"brand":419,"clickShare":420},"Aveeno Baby",0.0527,{"brand":422,"clickShare":423},"AMAWMW",0.0428,[425,435,445,454],{"asin":426,"title":427,"brand":416,"imageUrl":428,"price":25,"rating":429,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B01NA7ZMIA","Mustela Newborn Arrival Gift Set - Baby Skincare & Bath Time Essentials - Natural & Plant Based - 5 Items Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41R1NgRxCPL.jpg",4.8,7656,0.8091,0.7991,"2017-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01NA7ZMIA",{"asin":436,"title":437,"brand":416,"imageUrl":438,"price":439,"rating":429,"reviews":440,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B0759LN53M","Mustela Baby Bath Time Gift Set - Baby Skin Care Essentials with Natural Avocado - Contains Hydra Bebe Body Lotion 10.14 fl. oz. & Gentle Cleansing Gel 16.9 fl. oz. - 2 Items Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kZ3BGQyDL.jpg",35.13,1723,0.0954,0.1106,"2017-09-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0759LN53M",{"asin":446,"title":447,"brand":419,"imageUrl":448,"price":449,"rating":429,"reviews":450,"clickShare90":420,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0B3SCY69X","Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mxC6653JL.jpg",19.55,26416,0.055,"2022-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3SCY69X",{"asin":455,"title":456,"brand":422,"imageUrl":457,"price":24,"rating":458,"reviews":459,"clickShare90":423,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B08RHXJ4RN","AMAWMW Newborn Baby Girl Little Sister Sleeper Gown Stripe Long Sleeve Nightgown Pajamas Gifts Stuff Essential Outfit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417BQ0zgHdL.jpg",4.7,5326,0.0352,"2020-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08RHXJ4RN",{"love":464,"hate":535,"returnReasons":576},[465,472,479,486,493,500,507,514,521,528],{"topic":466,"percentOfMentions":467,"verbatims":468},"Quality-Overall",0.1796,[469,470,471],"Muy buenos me encanta es un kit completo que necesitaba para mi bebé","The presentation is beautiful, delicate, and exudes quality from the very first moment","Excellent product",{"topic":473,"percentOfMentions":474,"verbatims":475},"Smell",0.1787,[476,477,478],"Smells great","light scent","The fragrance is soft",{"topic":480,"percentOfMentions":481,"verbatims":482},"Soft Feel",0.1035,[483,484,485],"very soft","The fabric is soft","gentle with babies' skin",{"topic":487,"percentOfMentions":488,"verbatims":489},"Gifting Purpose",0.0759,[490,491,492],"Great gift","Baby shower gift","Good choice for gifting",{"topic":494,"percentOfMentions":495,"verbatims":496},"Advertised Vs Actual Product",0.0642,[497,498,499],"Exactly as shown","as described","Like the product",{"topic":501,"percentOfMentions":502,"verbatims":503},"Size-Overall",0.057300000000000004,[504,505,506],"Fits baby great","It's beautiful fits my great granddaughter perfect","Very comfortable snuggly fit not hidden snaps nice and safe",{"topic":508,"percentOfMentions":509,"verbatims":510},"Moist\u002FDry",0.056900000000000006,[511,512,513],"definitely hydrates","Its moisturizing and smells great","and keeps the skin soft and moisturized",{"topic":515,"percentOfMentions":516,"verbatims":517},"Allergies",0.0434,[518,519,520],"it gives peace of mind knowing its safe for even the most sensitive skin","doesnt irritate my babies skin","didnt cause any irritation",{"topic":522,"percentOfMentions":523,"verbatims":524},"Value For Money",0.0334,[525,526,527],"worth the price","great value for money","Great price",{"topic":529,"percentOfMentions":530,"verbatims":531},"Material Quality",0.024300000000000002,[532,533,534],"The material well made","Great material","but great material that doesnt shrink she will just have to grow into it",[536,542,548,554,559,563,568,572],{"topic":473,"percentOfMentions":537,"verbatims":538},0.2652,[539,540,541],"Did not like the smell","It smells like floor cleaner","It smells like my aunt",{"topic":501,"percentOfMentions":543,"verbatims":544},0.19699999999999998,[545,546,547],"it's hard to get it just right to fit baby's head","Super big","small",{"topic":515,"percentOfMentions":549,"verbatims":550},0.1553,[551,552,553],"gave him a rash as a newborn","the rash cream doesnt help","I feel like it irritates my babys skin even more",{"topic":466,"percentOfMentions":555,"verbatims":556},0.1364,[557,558],"Cheaply made","Bad quality",{"topic":508,"percentOfMentions":560,"verbatims":561},0.0455,[562],"a few days later noticed his skin getting dry so I tried it",{"topic":564,"percentOfMentions":565,"verbatims":566},"Hard Feel",0.0227,[567],"Material is not very soft",{"topic":569,"percentOfMentions":565,"verbatims":570},"Scratch Resistance",[571],"Kinda scratchy",{"topic":522,"percentOfMentions":573,"verbatims":574},0.0152,[575],"Not worth the money",[577,579,581,583,585,587,590,591,594,597],{"reason":501,"pct":578},0.2455,{"reason":473,"pct":580},0.1869,{"reason":522,"pct":582},0.0696,{"reason":494,"pct":584},0.0622,{"reason":529,"pct":586},0.0571,{"reason":588,"pct":589},"Defective Material\u002FParts",0.0464,{"reason":466,"pct":560},{"reason":592,"pct":593},"Width",0.0446,{"reason":595,"pct":596},"Product Condition",0.0438,{"reason":598,"pct":599},"Length",0.0223,[601,606,611,616,621,626,631,635,640,644],{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"mustela newborn set",17545,0.7603,0.0328,{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"mustela baby set",29914,0.0748,0.0229,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"welcome baby gift",21994,-0.0809,0.001,{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"mustela set",18434,0.0325,0.021,{"term":622,"volume":623,"growthQoq":624,"conversionRate":625},"baby sprinkle gifts",17738,-0.0315,0.0016,{"term":627,"volume":628,"growthQoq":629,"conversionRate":630},"mustela kit",14654,0.0811,0.0184,{"term":632,"volume":633,"growthQoq":634,"conversionRate":29},"first baby gifts",17511,-0.0561,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"kit mustela para bebe",11551,0.0489,0.0149,{"term":641,"volume":642,"growthQoq":643,"conversionRate":29},"diaper gift set",10461,0.304,{"term":645,"volume":646,"growthQoq":647,"conversionRate":29},"baby presents",22541,-0.0533,[649,656,661,666,671,677],{"title":650,"href":651,"score":652,"verdict":653,"marketSize":654,"growth90":655},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":657,"href":658,"score":652,"verdict":653,"marketSize":659,"growth90":660},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":662,"href":663,"score":652,"verdict":653,"marketSize":664,"growth90":665},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":667,"href":668,"score":652,"verdict":653,"marketSize":669,"growth90":670},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":672,"href":673,"score":652,"verdict":674,"marketSize":675,"growth90":676},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":678,"href":679,"score":652,"verdict":653,"marketSize":680,"growth90":681},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652,[683,690,697,704,711,718,725,732,739,746,753,756,763,770,777,784,791,798,805,812],{"nodeId":684,"label":685,"slug":686,"href":687,"nichesTracked":688,"marketSizeTotal":689},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":691,"label":692,"slug":693,"href":694,"nichesTracked":695,"marketSizeTotal":696},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":705,"label":706,"slug":707,"href":708,"nichesTracked":709,"marketSizeTotal":710},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":716,"marketSizeTotal":717},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":719,"label":720,"slug":721,"href":722,"nichesTracked":723,"marketSizeTotal":724},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":730,"marketSizeTotal":731},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":733,"label":734,"slug":735,"href":736,"nichesTracked":737,"marketSizeTotal":738},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":740,"label":741,"slug":742,"href":743,"nichesTracked":744,"marketSizeTotal":745},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":747,"label":748,"slug":749,"href":750,"nichesTracked":751,"marketSizeTotal":752},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":754,"marketSizeTotal":755},2473,1858793879,{"nodeId":757,"label":758,"slug":759,"href":760,"nichesTracked":761,"marketSizeTotal":762},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":764,"label":765,"slug":766,"href":767,"nichesTracked":768,"marketSizeTotal":769},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":771,"label":772,"slug":773,"href":774,"nichesTracked":775,"marketSizeTotal":776},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":778,"label":779,"slug":780,"href":781,"nichesTracked":782,"marketSizeTotal":783},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":785,"label":786,"slug":787,"href":788,"nichesTracked":789,"marketSizeTotal":790},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":792,"label":793,"slug":794,"href":795,"nichesTracked":796,"marketSizeTotal":797},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":799,"label":800,"slug":801,"href":802,"nichesTracked":803,"marketSizeTotal":804},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":806,"label":807,"slug":808,"href":809,"nichesTracked":810,"marketSizeTotal":811},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":813,"label":814,"slug":815,"href":816,"nichesTracked":817,"marketSizeTotal":818},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]