---
title: "Mustela Baby Oil — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/mustela-baby-oil"
last_updated: "2026-08-09T16:49:45.337Z"
locale: en
meta:
description: "Niche score 40/100 · $106K/yr market · 43K searches/yr · $21.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $106K/yr market · 43K searches/yr · $21.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mustela Baby Oil — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **mustela baby oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 93Competition 0Returns 85Price range 95Avg price 91Brand share 0Review moat 45Quality gap 37
**Price range**
**Incredible****$15.41–$26.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.43**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,963.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 43K searches
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mustela baby oil is a $106K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustela baby oil market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$107K–$129K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Mustela100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
1K750Prime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/mustela-baby-oil/trend)
## **Top mustela baby oil search terms**
- **mustela baby oil**24K/yr-8.3%10.2% conv. - **mustela oil**14K/yr+1.4%9.6% conv. - **mustela oil baby**5K/yr-19.6%11.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/mustela-baby-oil/search-terms)
## **Top mustela baby oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$26K50%$53K75%$79K100%$106K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz**Mustela**$15.41**4.6★2,646 rev](https://www.amazon.com/dp/B08RTJ3BYJ) [2**Mustela Stelatopia Eczema-Prone Skin Cleansing Oil - Baby Body Wash with Natural Avocado & Sunflower Oil - Family Skin Care Essentials - EWG Verified - Fragrance-Free & Tear Free - 16.9 fl. oz.**Mustela**$26.09**4.6★2,134 rev](https://www.amazon.com/dp/B089Z8DV9N) [3**Mustela Maternity Stretch Marks Oil - Natural Pregnancy Skincare Belly Massage Oil with Vitamin E Avocado Maracuja & Sunflower Oil - EWG Verified & Fragrance Free - 3.55 fl. oz.**Mustela**$22.79**4.4★1,111 rev](https://www.amazon.com/dp/B085PX7NPJ)
### **Newest**
by launch date
[**Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz**Mustela**$15.41**2,646 rev5y ago](https://www.amazon.com/dp/B08RTJ3BYJ) [**Mustela Stelatopia Eczema-Prone Skin Cleansing Oil - Baby Body Wash with Natural Avocado & Sunflower Oil - Family Skin Care Essentials - EWG Verified - Fragrance-Free & Tear Free - 16.9 fl. oz.**Mustela**$26.09**2,134 rev6y ago](https://www.amazon.com/dp/B089Z8DV9N) [**Mustela Maternity Stretch Marks Oil - Natural Pregnancy Skincare Belly Massage Oil with Vitamin E Avocado Maracuja & Sunflower Oil - EWG Verified & Fragrance Free - 3.55 fl. oz.**Mustela**$22.79**1,111 rev6y ago](https://www.amazon.com/dp/B085PX7NPJ)
### **Trending**
90-day click momentum
[**Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz**Mustela**$15.41**4.6★**— 5%**](https://www.amazon.com/dp/B08RTJ3BYJ) [**Mustela Maternity Stretch Marks Oil - Natural Pregnancy Skincare Belly Massage Oil with Vitamin E Avocado Maracuja & Sunflower Oil - EWG Verified & Fragrance Free - 3.55 fl. oz.**Mustela**$22.79**4.4★**▼ 13%**](https://www.amazon.com/dp/B085PX7NPJ) [**Mustela Stelatopia Eczema-Prone Skin Cleansing Oil - Baby Body Wash with Natural Avocado & Sunflower Oil - Family Skin Care Essentials - EWG Verified - Fragrance-Free & Tear Free - 16.9 fl. oz.**Mustela**$26.09**4.6★**▼ 22%**](https://www.amazon.com/dp/B089Z8DV9N)
## **What buyers say about mustela baby oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“I love that is scent free”*
**Moist/Dry**15%
*“Moisturizing”*
**Quality-Overall**14%
*“Good quality”*
**Soft Feel**7%
*“Love this for any type of skin actually, makes it feel nice and smooth”*
**Value For Money**7%
*“its worth it”*
**Oily/Greasy**4%
*“Great oil”*
**Allergies**4%
*“very soft, avoids irritation not harsh as other soaps or dry”*
**Suitability Combination Skin**2%
*“Great for sensitive”*
**Suitability Oily Skin**1%
*“I absolutely love this oil”*
**Texture/Consistency-Overall**1%
*“Great texture”*
### **What buyers complain about **
**Allergies**24%
*“Caused a rash”*
**Smell**22%
*“I dont love the smell”*
**Moist/Dry**9%
*“But doesn't moisturize well”*
**Skin Health**5%
*“Broke my babys skin with tiny bumps”*
**Size-Overall**5%
*“I wish the bottle size was bigger for the amount of the money”*
**Oily/Greasy**3%
*“dirty oily on the bottle”*
**Value For Money**2%
*“Too expensive for size of bottle”*
**Quality-Overall**2%
*“the quality dropped over time”*
**Product Condition**2%
*“It was used”*
**Advertised Vs Actual Product**1%
*“NOT WHAT I WAS EXPECTING”*
### **Top return reasons **
**Smell**33%
**Product Condition**13%
**Size-Overall**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Oily/Greasy**6%
**Value For Money**5%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is mustela baby oil profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 3 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the mustela baby oil niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mustela baby oil?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 1.5%.
- **When does demand for mustela baby oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mustela baby oil niche?**
- Listings span $15.41–$26.09; the average listing price is $21.43 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.
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