---
title: "Muslin Cloth — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/muslin-cloth"
last_updated: "2026-08-09T13:14:01.235Z"
locale: en
meta:
description: "Niche score 48/100 · $104K/yr market · 239K searches/yr · $14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $104K/yr market · 239K searches/yr · $14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muslin Cloth — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **muslin cloth**
**Skip it**
Soft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 37Competition 61Returns 86Price range 69Avg price 72Brand share 84Review moat 25Quality gap 22
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.65**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.91–$37.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$104K**
$104K/yr · 239K searches
**Review moat**
**Bad****4,902.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, muslin cloth is a $104K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muslin cloth market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$147K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**51%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**43%**
- Pro Goleem22% - Olicity9% - COTTON FARM FROM MEDITERRANEAN7% - Cuddle Campus6% - LYRICHOM BABY6% - GLLQUEN BABY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/muslin-cloth/trend)
## **Top muslin cloth search terms**
- **muselinas para bebe**77K/yr-1.0%0.8% conv. - **muslin cloth**85K/yr-22.2%5.0% conv. - **muslin baby**34K/yr-10.8%0.5% conv. - **baby muslin**18K/yr+17.2%0.7% conv. - **muselina**14K/yr+27.1%0.5% conv. - **muselinas**11K/yr+14.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/muslin-cloth/search-terms)
## **Top muslin cloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$42K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey**Pro Goleem**$8.01**4.6★1,054 rev](https://www.amazon.com/dp/B0CTGYBG2V) [2**Organic Cheese Cloths GOTS Certified Grade 100 36x36Inch Reusable Cheese Cloth with Closed Edges Fabric Fine Mesh Cloth Unbleached Cotton Muslin Cheesecloth for Straining Cooking Crafts - 9 Sq.Ft**Olicity**$4.91**4.6★13,623 rev](https://www.amazon.com/dp/B0DKC8JD52) [3**Cotton Farm Grade 100 XL Cheese Cloth for Straining & Cooking; 36x36 Inch; 100% Unbleached Cotton Cheesecloth; Reusable with Finished Edges Butter Muslin**COTTON FARM FROM MEDITERRANEAN**$5.94**4.6★14,763 rev](https://www.amazon.com/dp/B08FXSD575) [4**Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches**Cuddle Campus**$6.79**4.6★691 rev](https://www.amazon.com/dp/B0DRVKSLJW) [5**Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - Multi**Comfy Cubs**$19.65**4.8★40,598 rev](https://www.amazon.com/dp/B0CLPGQWNB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers**CIVARUA KIDS**$22.92**268 rev10mo ago](https://www.amazon.com/dp/B0FNQRWGQB) [**SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal**SWEET DOLPHIN**$13.44**4,545 rev1y ago](https://www.amazon.com/dp/B0FCBXL2DX) [**Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery**Momcozy**$32.30**8,106 rev1y ago](https://www.amazon.com/dp/B0DRD54R6Y) [**MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Pink & Coffee 5-Pack**MIGIOL**$9.12**2,402 rev1y ago](https://www.amazon.com/dp/B0DR55SVHB) [**PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural**PEASUG**$10.45**655 rev1y ago](https://www.amazon.com/dp/B0DS1NSTLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers**CIVARUA KIDS**$22.92**4.7★**▲ 173%**](https://www.amazon.com/dp/B0FNQRWGQB) [**SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal**SWEET DOLPHIN**$13.44**4.8★**▲ 158%**](https://www.amazon.com/dp/B0FCBXL2DX) [**Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey**Pro Goleem**$8.01**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CTGYBG2V) [**Paoeyrb 6Pcs 20x20Inch Cheese Cloth 100Percent Organic Unbleached Pure Cotton Muslin Cloth Reusable Cheesecloth Premium Cheesecloth for Straining Cooking Bread Butter**Paoeyrb**$5.18**4.7★**▲ 56%**](https://www.amazon.com/dp/B0CRVSJRLL) [**Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery**Momcozy**$32.30**4.8★**▲ 46%**](https://www.amazon.com/dp/B0DRD54R6Y)
**~~View all trending →~~**
## **What buyers say about muslin cloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product, arrived quickly, fulfills what it promises and the quality is very good”*
**Soft Feel**19%
*“Soft and Absorbent”*
**Size-Overall**6%
*“Good fit”*
**Absorbency**5%
*“They are absorbent”*
**Advertised Vs Actual Product**5%
*“As described”*
**Value For Money**4%
*“Great value”*
**Color**4%
*“true to color”*
**Ease Of Use**3%
*“Very handy”*
**Washability**3%
*“These have held up well in the wash after 8 months of constant use”*
**Material Quality**2%
*“Fine material,”*
### **What buyers complain about **
**Thickness**14%
*“Theyre not as thick as I thought theyd be”*
**Size-Overall**12%
*“Much larger than it seems”*
**Quality-Overall**8%
*“Extremely low quality”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Material Quality**5%
*“Poor material”*
**Hard Feel**5%
*“not soft at all”*
**Washability**3%
*“They shrink a little the first time they're washed”*
**Durability**3%
*“Falls Apart Too Easily”*
**Absorbency**2%
*“Not absorbent”*
**Smell**2%
*“Bad smell”*
### **Top return reasons **
**Size-Overall**25%
**Material Quality**17%
**Thin**11%
**Color**9%
**Value For Money**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Thickness**2%
**Functionality-Overall**2%
**Breastfeeding Friendly**1%
## **Common questions**
- **Is muslin cloth profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the muslin cloth niche?**
- 22 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in muslin cloth?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.
- **When does demand for muslin cloth peak?**
- Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the muslin cloth niche?**
- Listings span $4.91–$37.35; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 4,902 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)