---
title: "Search terms — momcozy flange inserts - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/momcozy-flange-inserts/search-terms"
last_updated: "2026-08-09T21:47:58.287Z"
locale: en
meta:
  description: "Niche score 38/100 · $72K/yr market · 156K searches/yr · $13.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $72K/yr market · 156K searches/yr · $13.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — momcozy flange inserts - Flapen"
---

# **momcozy flange inserts**

**Skip it**

A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 23Conversion 44Competition 44Returns 41Price range 76Avg price 59Brand share 26Review moat 45Quality gap 50

**Price range**

**Great****$6.97–$41.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.02**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,975.89**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$72K**

$72K/yr · 156K searches

## Search terms