---
title: "Minion Blanket — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/minion-blanket"
last_updated: "2026-08-09T13:11:46.747Z"
locale: en
meta:
description: "Niche score 46/100 · $29K/yr market · 68K searches/yr · $24.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $29K/yr market · 68K searches/yr · $24.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Minion Blanket — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **minion blanket**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 65Conversion 21Competition 51Returns 82Price range 89Avg price 95Brand share 28Review moat 41Quality gap 32
**Avg price**
**Incredible****$24.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.40–$47.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+44.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,372.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 68K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, minion blanket is a $29K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **minion blanket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#7,055**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**8%**
- INTIMO36% - Franco26% - NoJo15% - Minions5% - Royal Boys5% - Surreal Entertainment4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/minion-blanket/trend)
## **Top minion blanket search terms**
- **minion blanket**46K/yr+49.2%1.6% conv. - **minions blanket**18K/yr+34.4%1.9% conv. - **minion blankets for kids**5K/yr+28.6%2.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/minion-blanket/search-terms)
## **Top minion blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Illumination Lazy Minions Club Gray Blue Yellow and White Super Soft Toddler Blanket**NoJo**$17.09**4.9★58 rev](https://www.amazon.com/dp/B0BXMFH5L5) [2**Despicable Me 4 Minions Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Officially Licensed Product) By Franco**Franco**$14.35**4.8★9,604 rev](https://www.amazon.com/dp/B0DTWYQN6Z) [3**Franco Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in Minions The Rise Of Gru**Franco**$16.04**4.8★9,604 rev](https://www.amazon.com/dp/B08NTWWZP3) [4**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)**INTIMO**$27.07**4.0★5 rev](https://www.amazon.com/dp/B0FWG4QDK7) [5**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)**INTIMO**$30.27**4.0★5 rev](https://www.amazon.com/dp/B0FWFW8PRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60**Minions**$18.24**0 rev4mo ago](https://www.amazon.com/dp/B0GQ75BQJF) [**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (2X/3X)**INTIMO**$36.71**14 rev8mo ago](https://www.amazon.com/dp/B0FXJ4YW9S) [**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)**INTIMO**$36.90**14 rev8mo ago](https://www.amazon.com/dp/B0FXHYJK8R) [**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (S/M)**INTIMO**$41.74**14 rev8mo ago](https://www.amazon.com/dp/B0FXJ37JJQ) [**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)**INTIMO**$27.07**5 rev9mo ago](https://www.amazon.com/dp/B0FWG4QDK7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60**Minions**$18.24**0.0★**▲ 128%**](https://www.amazon.com/dp/B0GQ75BQJF) [**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)**INTIMO**$27.07**4.0★**▲ 123%**](https://www.amazon.com/dp/B0FWG4QDK7) [**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)**INTIMO**$30.27**4.0★**▲ 123%**](https://www.amazon.com/dp/B0FWFW8PRZ) [**INTIMO Despicable Me Mens Minions 1 In A Minion Raglan Sleep Pajama Set (Small)**INTIMO**$40.18**4.6★**▲ 114%**](https://www.amazon.com/dp/B09S7KZF6B) [**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)**INTIMO**$36.90**4.8★**▲ 114%**](https://www.amazon.com/dp/B0FXHYJK8R)
**~~View all trending →~~**
## **What buyers say about minion blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“And the quality of the hoodie is perfect”*
**Size-Overall**11%
*“Great size for them”*
**Warmth**11%
*“warm”*
**Comfort-Overall**10%
*“comfy”*
**Soft Feel**9%
*“Soft, warm, and kid-approved: The polyester fleece is comfortable enough that my son actively prefers using it over other blankets”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Value For Money**5%
*“Great value for the price”*
**Design-Overall**3%
*“design is exactly how its supposed to look”*
**Color**3%
*“Love the color”*
**Material Quality**3%
*“The fleece material feels great”*
### **What buyers complain about **
**Size-Overall**13%
*“It's very long without a lot of room on the inside - I think it is meant to be snug”*
**Quality-Overall**8%
*“Poor quality”*
**Product Condition**8%
*“Item showed up with a rip”*
**Thickness**7%
*“Material Is Thin”*
**Leak-Proof**6%
*“it has started to leak”*
**Strap/String Quality**4%
*“the shoulder straps are a little off my shoulders”*
**Material Quality**4%
*“Material Is Thin”*
**Length**4%
*“It's very long without a lot of room on the inside - I think it is meant to be snug”*
**Pilling/Linting**4%
*“it had a few lint balls on the trim”*
### **Top return reasons **
**Size-Overall**55%
**Value For Money**9%
**Material Quality**8%
**Thin**5%
**Zipper Quality**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Length**2%
**Gifting Purpose**2%
**Print Quality**2%
## **Common questions**
- **Is minion blanket profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +44.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the minion blanket niche?**
- 9 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in minion blanket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 1.7%.
- **When does demand for minion blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the minion blanket niche?**
- Listings span $12.40–$47.73; the average listing price is $24.85 (sweet spot $15–$100). The average incumbent carries 2,372 reviews — the moat a new listing must climb.
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