---
title: "Mini Potty — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/mini-potty"
last_updated: "2026-08-09T13:08:40.819Z"
locale: en
meta:
description: "Niche score 38/100 · $138K/yr market · 80K searches/yr · $26.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $138K/yr market · 80K searches/yr · $26.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mini Potty — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **mini potty**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 71Competition 29Returns 52Price range 84Avg price 95Brand share 13Review moat 25Quality gap 24
**Avg price**
**Incredible****$26.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.44–$44.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$138K**
$138K/yr · 80K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,202.28**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mini potty is a $138K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mini potty market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$105K–$132K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **33%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- Ingenuity49% - BabyBjörn22% - CoComelon14% - Jool Baby6% - Tiny Undies4% - Bright Starts2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/mini-potty/trend)
## **Top mini potty search terms**
- **summer potty training toilet**16K/yr-26.0%2.0% conv. - **mini potty**11K/yr+3.8%5.2% conv. - **baby bjorn smart potty**6K/yr+20.2%10.5% conv. - **summer potty**6K/yr+2.7%3.1% conv. - **musical potty training toilet**6K/yr+1.3%2.0% conv. - **cocomelon potty**5K/yr-6.3%5.8% conv. - **cocomelon potty training toilet**6K/yr-33.8%3.9% conv. - **summer infant potty**4K/yr-21.5%2.9% conv. - **my size potty**2K/yr-9.1%1.5% conv. - **flushing potty training toilet**3K/yr-22.7%4.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/mini-potty/search-terms)
## **Top mini potty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$41K40%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ingenuity My Size Potty Pro 2-in-1 Potty Training Toilet Floor Potty with Removable Potty Seat for Standard Toilets Realistic Flushing Sound For Toddlers Ages 18+ months Up to 50 lb**Ingenuity**$23.10**4.5★8,167 rev](https://www.amazon.com/dp/B0BZ2PFVSN) [2**Ingenuity My Size Potty Pro in Pink Infant Potty Training Toilet Lifelike Flushing Sound for Ages 18 Months Up to 50 Pounds**Ingenuity**$24.50**4.6★2,514 rev](https://www.amazon.com/dp/B0CPQ77SRB) [3**Sunny Days Entertainment CoComelon Musical Transition Potty Trainer**CoComelon**$27.45**4.6★1,257 rev](https://www.amazon.com/dp/B09PZBNBN8) [4**BabyBjrn Smart Potty Deep Green/White**BabyBjörn**$25.26**4.7★7,830 rev](https://www.amazon.com/dp/B07WT312H6) [5**Jool Baby Real Feel 2-in-1 Potty with Wipes Storage Flushing Sounds & Disposable Liners - Realistic Toilet - Easy to Clean & Assemble (Gray)**Jool Baby**$35.14**4.7★10,111 rev](https://www.amazon.com/dp/B0D3JCGNJ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CoComelon Soft Potty Training Seat with Storage Hook Toddlers 12M+**CoComelon**$10.44**781 rev10mo ago](https://www.amazon.com/dp/B0FQXL4HKZ) [**Bright Starts Disney Junior Minnie Mouse My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs**Bright Starts**$30.47**973 rev11mo ago](https://www.amazon.com/dp/B0FN4N6NJ8) [**Fisher-Price 2-N-1 Toddler Toilet Cheer for Me! Potty Training Seat with Sounds and Phrases and Removable Potty Ring**Fisher-Price**$24.62**148 rev1y ago](https://www.amazon.com/dp/B0DW3W5GLM) [**The Baby Potty - Mini Potty | Early Potty Training | Elimination Communication | Portable & Lightweight | Promote Independence | Child Training Toilet (Sage Green)**Tiny Undies**$25.27**348 rev1y ago](https://www.amazon.com/dp/B0DDZSJ3SP) [**Ingenuity Prepare to Potty 3-in-1 System - Potty Training Toilet Topper Step Stool Easy Setup for Toddlers Ages 18 Months+**Ingenuity**$20.73**906 rev1y ago](https://www.amazon.com/dp/B0DCCWTC23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jool Baby Real Feel 2-in-1 Potty with Wipes Storage Flushing Sounds & Disposable Liners - Realistic Toilet - Easy to Clean & Assemble (Sage)**Jool Baby**$36.68**4.7★**▲ 197%**](https://www.amazon.com/dp/B0F2JC1NL3) [**BabyBjrn Smart Potty Deep Green/White**BabyBjörn**$25.26**4.7★**▲ 169%**](https://www.amazon.com/dp/B07WT312H6) [**Bright Starts Disney Junior Minnie Mouse My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs**Bright Starts**$30.47**4.6★**▲ 145%**](https://www.amazon.com/dp/B0FN4N6NJ8) [**The Baby Potty - Mini Potty | Early Potty Training | Elimination Communication | Portable & Lightweight | Promote Independence | Child Training Toilet (Sage Green)**Tiny Undies**$25.27**4.7★**▲ 83%**](https://www.amazon.com/dp/B0DDZSJ3SP) [**Ingenuity Prepare to Potty 3-in-1 System - Potty Training Toilet Topper Step Stool Easy Setup for Toddlers Ages 18 Months+**Ingenuity**$20.73**4.6★**▲ 70%**](https://www.amazon.com/dp/B0DCCWTC23)
**~~View all trending →~~**
## **What buyers say about mini potty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**14%
*“help to get it all clean”*
**Size-Overall**12%
*“Good size”*
**Quality-Overall**9%
*“Good quality, all it needs is a rinse”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Worth it”*
**Fun/Entertainment Experience**5%
*“Great for potty training”*
**Strength**4%
*“Sturdy construction”*
**Noise Level**4%
*“make colute flushing sound”*
**Advertised Vs Actual Product**3%
*“looks just like the photos”*
**Weight Light**3%
*“lightweight and easy to clean”*
### **What buyers complain about **
**Size-Overall**17%
*“Its small”*
**Quality-Overall**6%
*“Not the quality expected”*
**Strength**5%
*“Not sturdy”*
**Age Suitability**5%
*“Not exactly toddler friendly”*
**Ease Of Cleaning**5%
*“Difficult to clean”*
**Leak-Proof**5%
*“leaks everywhere”*
**Product Condition**4%
*“it looked used”*
**Functionality-Overall**4%
*“this does not work”*
**Durability**3%
*“it comes apart”*
**Material Quality**3%
*“Cheap materials”*
### **Top return reasons **
**Size-Overall**45%
**Age Suitability**9%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Strength**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Value For Money**2%
**Comfort-Overall**2%
## **Common questions**
- **Is mini potty profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the mini potty niche?**
- 8 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in mini potty?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.9%.
- **When does demand for mini potty peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mini potty niche?**
- Listings span $10.44–$44.65; the average listing price is $26.31 (sweet spot $15–$100). The average incumbent carries 4,202 reviews — the moat a new listing must climb.
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