---
title: "Products — melts - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/melts/products"
last_updated: "2026-08-09T21:07:06.014Z"
locale: en
meta:
  description: "Niche score 53/100 · $204K/yr market · 55K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $204K/yr market · 55K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — melts - Flapen"
---

# **melts**

**Worth a look**

Shows searches that convert (22.7% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 40Growth 29Conversion 100Competition 74Returns 100Price range 61Avg price 78Brand share 6Review moat 49Quality gap 19

**Conversion**

**Incredible****22.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.18**

avg listing price — sweet spot $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.03–$33.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,634.07**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$204K**

$204K/yr · 55K searches

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Products