---
title: "Mama Bear Pull Ups — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/mama-bear-pull-ups"
last_updated: "2026-08-09T17:20:51.507Z"
locale: en
meta:
description: "Niche score 57/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mama Bear Pull Ups — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **mama bear pull ups**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 52Conversion 83Competition 26Returns 95Price range 93Avg price 95Brand share 24Review moat 40Quality gap 88
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.78–$55.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,521.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$147K**
$147K/yr · 56K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mama bear pull ups is a $147K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mama bear pull ups market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$145K–$174K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**5%**
- Hello Bello44% - Generic27% - MooMoo Baby10% - The Honest Company6% - Amazon Essentials4% - YIKG4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +22.8% search growth over the last 90 days.
3K2KBlack Friday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/baby-products/mama-bear-pull-ups/trend)
## **Top mama bear pull ups search terms**
- **millie moon pull ups 2t-3t**17K/yr+22.3%3.6% conv. - **millie moon training pants 2t-3t**13K/yr+31.9%1.9% conv. - **hello bello pull ups**8K/yr+29.9%9.6% conv. - **hello bello pull ups 2t-3t**5K/yr+18.3%16.2% conv. - **hello bello pull ups 3t-4t**4K/yr+9.3%20.2% conv. - **hello bello training pants**4K/yr+5.3%5.0% conv. - **hello bello training pants 2t-3t**3K/yr+12.1%13.1% conv. - **hello bello training pants 3t-4t**3K/yr+20.7%14.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/mama-bear-pull-ups/search-terms)
## **Top mama bear pull ups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hello Bello Premium Training Pants 2T-3T All About Feelings Design 24ct Jumbo Pack**Hello Bello**$15.32**4.4★1,349 rev](https://www.amazon.com/dp/B0D9ZHZ4XY) [2**Millie Moon Training Pants (Size 2T-3T 72 Count)**Generic**$51.26**2.5★2 rev](https://www.amazon.com/dp/B0GKYTNWJP) [3**Hello Bello Premium Training Pants 3T-4T All About Feelings Design 22ct Jumbo Pack**Hello Bello**$14.72**4.4★1,349 rev](https://www.amazon.com/dp/B0D9ZNDXX3) [4**MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Gir 2T**MooMoo Baby**$31.28**4.5★17,391 rev](https://www.amazon.com/dp/B08W3BJPPC) [5**Millie Moon Training Pants ~ Size 2T-3T Unisex ~ (72 Count).**Generic**$39.01**0.0★0 rev](https://www.amazon.com/dp/B0GL1JS3V7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Spots/ Strawberies 3T**Amazon Essentials**$13.85**71 rev2mo ago](https://www.amazon.com/dp/B0FVLFV66C) [**Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Rainbow/ Stripes 2T**Amazon Essentials**$13.78**71 rev2mo ago](https://www.amazon.com/dp/B0FVLJ3Y4D) [**Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)**YIKG**$23.50**4 rev2mo ago](https://www.amazon.com/dp/B0GY156LCP) [**Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)**YIKG**$23.98**2 rev3mo ago](https://www.amazon.com/dp/B0GY15NKV3) [**Millie Moon Training Pants ~ Size 2T-3T Unisex ~ (72 Count).**Generic**$39.01**0 rev5mo ago](https://www.amazon.com/dp/B0GL1JS3V7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Rainbow/ Stripes 2T**Amazon Essentials**$13.78**4.4★**▲ 190%**](https://www.amazon.com/dp/B0FVLJ3Y4D) [**Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)**YIKG**$23.98**4.5★**▲ 190%**](https://www.amazon.com/dp/B0GY15NKV3) [**Millie Moon Training Pants ~ Size 2T-3T Unisex ~ (72 Count).**Generic**$39.01**0.0★**▲ 188%**](https://www.amazon.com/dp/B0GL1JS3V7) [**Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)**YIKG**$23.50**3.7★**▲ 188%**](https://www.amazon.com/dp/B0GY156LCP) [**Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Spots/ Strawberies 3T**Amazon Essentials**$13.85**4.4★**▲ 188%**](https://www.amazon.com/dp/B0FVLFV66C)
**~~View all trending →~~**
## **What buyers say about mama bear pull ups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“They fit very well”*
**Quality-Overall**11%
*“Very well made”*
**Comfort-Overall**7%
*“They seem comfortable”*
**Exercise/Sports Suitability**7%
*“Great training pants”*
**Absorbency**5%
*“Absorbent”*
**Ease Of Use**4%
*“easy to move around in”*
**Design-Overall**3%
*“The design is really cute”*
**Quick Drying**3%
*“keep their clothes dry”*
**Color**3%
*“Nice colors and patterns”*
**Efficiency**3%
*“Works great”*
### **What buyers complain about **
**Absorbency**15%
*“Not absorbent”*
**Leak-Proof**12%
*“Leaks”*
**Size-Overall**8%
*“Too small”*
**Quality-Overall**6%
*“Pay more money for not as great quality”*
**Thickness**5%
*“Thick”*
**Value For Money**5%
*“they are pretty expensive”*
**Water Resistance**4%
*“My daughter peed completely through her clothes AND she didnt fully feel wet”*
**Allergies**4%
*“Caused horrible allergic reaction rash”*
**Hard Feel**3%
*“Too hard material”*
**Comfort-Overall**3%
*“They are not comfortable”*
### **Top return reasons **
**Size-Overall**61%
**Thigh Fit**9%
**Advertised Vs Actual Product**5%
**Waist Fit**5%
**Leak-Proof**4%
**Absorbency**3%
**Value For Money**3%
**Material Quality**2%
**Functionality-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is mama bear pull ups profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 19 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the mama bear pull ups niche?**
- 9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in mama bear pull ups?**
- Top complaints mined from reviews: Absorbency, Leak-Proof, Size-Overall. The return rate is 0.9%.
- **When does demand for mama bear pull ups peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the mama bear pull ups niche?**
- Listings span $13.78–$55.84; the average listing price is $29.00 (sweet spot $15–$100). The average incumbent carries 2,521 reviews — the moat a new listing must climb.
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