---
title: "Search terms — mam pacifiers 18-36 months - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/mam-pacifiers-18-36-months/search-terms"
last_updated: "2026-08-09T15:22:40.277Z"
locale: en
meta:
  description: "Niche score 49/100 · $518K/yr market · 367K searches/yr · $11.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $518K/yr market · 367K searches/yr · $11.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mam pacifiers 18-36 months - Flapen"
---

# **mam pacifiers 18-36 months**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 19Conversion 95Competition 85Returns 76Price range 48Avg price 48Brand share 1Review moat 24Quality gap 14

**Conversion**

**Great****12.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$518K**

$518K/yr · 367K searches

**Avg price**

**Okay****$11.77**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.60–$23.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,621.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms