---
title: "Luvs Size 2 — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/luvs-size-2"
last_updated: "2026-08-09T14:08:20.894Z"
locale: en
meta:
description: "Niche score 39/100 · $124K/yr market · 61K searches/yr · $29.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $124K/yr market · 61K searches/yr · $29.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Luvs Size 2 — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **luvs size 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 30Conversion 75Competition 10Returns 86Price range 95Avg price 95Brand share 0Review moat 19Quality gap 23
**Avg price**
**Incredible****$29.37**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.71–$75.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$124K**
$124K/yr · 61K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,941.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, luvs size 2 is a $124K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **luvs size 2 market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$117K–$147K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#923**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **56%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Born to Love43% - Luvs42% - Pampers12% - JAN & JUL2% - Knuckleheads Little Threads2%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — +4.1% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/luvs-size-2/trend)
## **Top luvs size 2 search terms**
- **luvs size 2**43K/yr+1.3%0.3% conv. - **luvs diapers size 2**8K/yr+35.5%0.6% conv. - **luvs size 2 diapers**4K/yr-7.3%0.5% conv. - **size 2 diapers luvs**3K/yr+8.3%0.3% conv. - **diapers size 2 luvs**3K/yr-18.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/luvs-size-2/search-terms)
## **Top luvs size 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Luvs Diapers Size 2 31 Count**Luvs**$18.71**4.5★301 rev](https://www.amazon.com/dp/B07ZL31PQG) [2**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★10,323 rev](https://www.amazon.com/dp/B06Y5L4SLW) [3**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★10,323 rev](https://www.amazon.com/dp/B06Y54RW6W) [4**Pampers Diapers - Baby Dry - Size 2 112 Count Absorbent Disposable Infant Diaper (Packaging May Vary)**Pampers**$28.76**4.7★97,820 rev](https://www.amazon.com/dp/B00FMWX4JK) [5**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)**Born to Love**$25.42**4.8★10,323 rev](https://www.amazon.com/dp/B07JNG54ZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)**Knuckleheads Little Threads**$22.51**1,535 rev4y ago](https://www.amazon.com/dp/B09W94V8ZQ) [**Luvs Diapers Size 2 31 Count**Luvs**$18.71**301 rev6y ago](https://www.amazon.com/dp/B07ZL31PQG) [**JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)**JAN & JUL**$20.71**3,627 rev6y ago](https://www.amazon.com/dp/B07YX9Z9V6) [**Luvs Ultra Leakguards Diapers Size 2 240 Count**Luvs**$75.01**207 rev11y ago](https://www.amazon.com/dp/B00ZV2D9DC) [**Luvs with Ultra Leak Guards Diapers Size 2 40 Count**Luvs**$22.04**15 rev11y ago](https://www.amazon.com/dp/B00QJ7YMT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 227%**](https://www.amazon.com/dp/B06Y5L4SLW) [**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)**Born to Love**$25.42**4.8★**▲ 227%**](https://www.amazon.com/dp/B07JNG54ZJ) [**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★**▲ 227%**](https://www.amazon.com/dp/B06Y54RW6W) [**JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)**JAN & JUL**$20.71**4.8★**▲ 226%**](https://www.amazon.com/dp/B07YX9Z9V6) [**Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)**Knuckleheads Little Threads**$22.51**4.8★**▲ 226%**](https://www.amazon.com/dp/B09W94V8ZQ)
**~~View all trending →~~**
## **What buyers say about luvs size 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Pampers are good quality”*
**Comfort-Overall**20%
*“Theyre are useful and very comfortable”*
**Leak-Proof**10%
*“Havent had a problem with leakage like the other negative reviews”*
**Absorbency**10%
*“Okay, so they do seem to be really good absorption with pee”*
### **What buyers complain about **
**Smell**29%
*“His clothes were wet shortly after changing his diaper, and besides, as soon as he peed, the smell was incredibly strong and unpleasant”*
**Moist/Dry**19%
*“Great fit however these ones are not as absorbent as they say for baby staying dry”*
**Protection**14%
*“NO blowout protection in back”*
**Leak-Proof**7%
*“leaking all the time”*
**Quality-Overall**7%
*“terrible quality”*
**Allergies**5%
*“As my baby is getting diaper rash from these diapers”*
**Absorbency**5%
*“Great fit however these ones are not as absorbent as they say for baby staying dry”*
### **Top return reasons **
**Size-Overall**71%
**Leak-Proof**6%
**Age Suitability**4%
**Smell**3%
**Advertised Vs Actual Product**3%
**Absorbency**2%
**Quality-Overall**1%
**Value For Money**1%
**Compatibility-Overall**1%
**Thin**1%
## **Common questions**
- **Is luvs size 2 profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 9 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the luvs size 2 niche?**
- 5 brands and 25 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in luvs size 2?**
- Top complaints mined from reviews: Smell, Moist/Dry, Protection. The return rate is 1.4%.
- **When does demand for luvs size 2 peak?**
- Demand peaks in Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the luvs size 2 niche?**
- Listings span $18.71–$75.01; the average listing price is $29.37 (sweet spot $15–$100). The average incumbent carries 14,942 reviews — the moat a new listing must climb.
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