---
title: "Reviews — liquid soap base - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/liquid-soap-base/reviews"
last_updated: "2026-08-09T17:30:00.830Z"
locale: en
meta:
  description: "Niche score 54/100 · $105K/yr market · 43K searches/yr. A deep review moat (10,141 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $105K/yr market · 43K searches/yr. A deep review moat (10,141 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — liquid soap base - Flapen"
---

# **liquid soap base**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (10,141 avg reviews) keeps it on the watch list.

Market size 26Growth 62Conversion 67Competition 54Returns 97Price range 87Avg price 95Brand share 41Review moat 22Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$41.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.37–$65.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+39.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$105K**

$105K/yr · 43K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,140.83**

avg incumbent reviews — the moat a new listing must climb

## Reviews