---
title: "Lilly Pads — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/lilly-pads"
last_updated: "2026-08-09T19:12:18.954Z"
locale: en
meta:
description: "Niche score 55/100 · $28K/yr market · 47K searches/yr · $13.08 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $28K/yr market · 47K searches/yr · $13.08 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lilly Pads — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **lilly pads**
**Worth a look**
Shows demand growing +96.9% this quarter, but a small market ($28K/yr) keeps it on the watch list.
Market size 7Growth 90Conversion 54Competition 53Returns 72Price range 72Avg price 59Brand share 60Review moat 25Quality gap 67
**Growth**
**Great****+96.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.25–$39.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.08**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,850**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$28K**
$28K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, lilly pads is a $28K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lilly pads market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$26K–$33K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**19**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**25%**
- LilyPadz27% - KeaBabies13% - WhistenFla12% - PietyPet9% - FFNIU9% - ZAUGONTW5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +96.9% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/lilly-pads/trend)
## **Top lilly pads search terms**
- **lily pads**19K/yr+83.7%3.2% conv. - **lilly pads**15K/yr+111.7%2.8% conv. - **lily pads for pool**5K/yr+228.8%1.9% conv. - **silicone nursing pads**4K/yr+27.1%3.4% conv. - **lilypadz**3K/yr+66.8%9.7% conv. - **lily padz nursing pads**773/yr+294.5%11.9% conv. - **lily padz**1K/yr+10.9%12.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/lilly-pads/search-terms)
## **Top lilly pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LilyPadz Reusable Silicone Nursing Pads Single Pair Regular Size**LilyPadz**$22.10**4.3★1,891 rev](https://www.amazon.com/dp/B000YOUIN6) [2**Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)**KeaBabies**$16.23**4.6★32,721 rev](https://www.amazon.com/dp/B0B3WWTLR2) [3**PietyPet 10pcs Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Aquarium Water Decoration White**PietyPet**$9.16**4.3★612 rev](https://www.amazon.com/dp/B0C84SWZS2) [4**WhistenFla Floating Lily Pads for Ponds 6Pcs Realistic Lily Pads Leaves Artificial Floating Foam Lotus Leaves Plastic Foam Water Lily Pads Foliage Pond Decor for Pond Pool Koi Fish Patio Aquarium**WhistenFla**$6.72**4.2★748 rev](https://www.amazon.com/dp/B095NJVS9V) [5**QUOZUO 22 Pack Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Water Decoration Colorful**QUOZUO**$12.93**4.2★97 rev](https://www.amazon.com/dp/B0DDX9TPSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YXGTHGQZ 12PCS Artificial Floating Lily Pads Set 8 Realistic Lily Pads 2 Lotus Flowers & 2 Floating Frogs Pond Pool Fountain Water Feature Decorations**YXGTHGQZ**$6.94**16 rev6mo ago](https://www.amazon.com/dp/B0GCMZ6C7Z) [**haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS**haakaa**$21.65**818 rev11mo ago](https://www.amazon.com/dp/B0FJXTZFPZ) [**MHYGKTXRA 6Pcs Floating Lily Pads for Ponds: Realistic Lily Pads Leaves Artificial Floating Foam Lotus Leaves Pond Decor for Pond Pool Koi Fish Patio Aquarium**MHYGKTXRA**$5.25**14 rev1y ago](https://www.amazon.com/dp/B0FF36LL4T) [**RAINFLOW 18PCS Lily Pads for Ponds Artificial Pond Plants Floating Flowers for Pool Aquarium Plants Lotus Flower for Fish Koi Pond Accessories for Outdoor Ponds Patio Pond Decorations 3Sizes**RAINFLOW**$6.63**78 rev1y ago](https://www.amazon.com/dp/B0F8HVLMXQ) [**QUOZUO 22 Pack Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Water Decoration Colorful**QUOZUO**$12.93**97 rev1y ago](https://www.amazon.com/dp/B0DDX9TPSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YXGTHGQZ 12PCS Artificial Floating Lily Pads Set 8 Realistic Lily Pads 2 Lotus Flowers & 2 Floating Frogs Pond Pool Fountain Water Feature Decorations**YXGTHGQZ**$6.94**4.2★**▲ 126%**](https://www.amazon.com/dp/B0GCMZ6C7Z) [**Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent(Bare Beige M 4.6)**KeaBabies**$16.42**4.6★**▲ 119%**](https://www.amazon.com/dp/B0BD7XGY51) [**Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)**KeaBabies**$16.23**4.6★**▲ 92%**](https://www.amazon.com/dp/B0B3WWTLR2) [**Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Pastel Touch L 5)**KeaBabies**$15.47**4.6★**▲ 91%**](https://www.amazon.com/dp/B07GPJ9V4Y) [**haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS**haakaa**$21.65**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FJXTZFPZ)
**~~View all trending →~~**
## **What buyers say about lilly pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**10%
*“Good deal”*
**Quality-Overall**10%
*“Good Quality”*
**Comfort-Overall**9%
*“More comfortable”*
**Leak-Proof**8%
*“No Leakage”*
**Size-Overall**6%
*“Fit great”*
**Color**6%
*“Bright color”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Soft Feel**4%
*“Silicone is very soft and comfortable”*
**Breastfeeding Friendly**4%
*“I also found them to be very useful during the first few weeks of breastfeeding when the baby is latching often”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Leak-Proof**17%
*“NOT leakproof”*
**Color**7%
*“Lifht color doesn't look realistic”*
**Size-Overall**7%
*“its too small”*
**Durability**7%
*“Not for long term use”*
**Quality-Overall**4%
*“Look cheap”*
**Comfort-Overall**3%
*“its uncomfortable”*
**Functionality-Overall**3%
*“did not work”*
**Ease Of Cleaning**3%
*“since it doesnt clean it very well”*
**Allergies**2%
*“Allergic reaction to material”*
**Smell**2%
*“cannot get rid of the chemical smell”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Quality-Overall**6%
**Leak-Proof**5%
**Defective Material/Parts**5%
**Material Quality**4%
**Value For Money**4%
**Comfort-Overall**3%
**Breastfeeding Friendly**3%
## **Common questions**
- **Is lilly pads profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +96.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lilly pads niche?**
- 15 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in lilly pads?**
- Top complaints mined from reviews: Leak-Proof, Color, Size-Overall. The return rate is 2.1%.
- **When does demand for lilly pads peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the lilly pads niche?**
- Listings span $5.25–$39.70; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 4,850 reviews — the moat a new listing must climb.
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