---
title: "Lavender Shampoo and Conditioner — $220K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/lavender-shampoo-and-conditioner"
last_updated: "2026-08-09T10:22:38.633Z"
locale: en
meta:
description: "Niche score 41/100 · $220K/yr market · 137K searches/yr · $14.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $220K/yr market · 137K searches/yr · $14.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Shampoo and Conditioner — $220K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender shampoo and conditioner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 30Conversion 93Competition 10Returns 98Price range 57Avg price 67Brand share 0Review moat 15Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.32–$24.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$220K**
$220K/yr · 137K searches
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****21,986.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender shampoo and conditioner is a $220K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender shampoo and conditioner market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$211K–$282K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**572**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- The Honest Company76% - Dove21% - SANZHUAN3%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +4.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/baby-products/lavender-shampoo-and-conditioner/trend)
## **Top lavender shampoo and conditioner search terms**
- **honest shampoo and conditioner**68K/yr-0.7%11.0% conv. - **lavender shampoo and conditioner**25K/yr+6.9%1.1% conv. - **dove lavender shampoo**13K/yr+5.3%7.1% conv. - **lavender shampoo and conditioner set**8K/yr+12.0%1.4% conv. - **honest kids shampoo and conditioner**5K/yr+26.5%11.3% conv. - **dove lavender and volume shampoo**7K/yr-12.9%8.7% conv. - **dove lavender shampoo and conditioner**3K/yr+49.4%7.4% conv. - **honest company shampoo and conditioner**4K/yr+10.1%9.9% conv. - **honest baby shampoo and conditioner**3K/yr-0.3%7.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/lavender-shampoo-and-conditioner/search-terms)
## **Top lavender shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$66K45%$99K60%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz**The Honest Company**$19.30**4.7★18,559 rev](https://www.amazon.com/dp/B08B27V5MY) [2**Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea**Dove**$17.88**4.5★803 rev](https://www.amazon.com/dp/B07MVXR1RK) [3**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz**The Honest Company**$10.12**4.7★46,427 rev](https://www.amazon.com/dp/B00EHD9872) [4**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz**The Honest Company**$10.01**4.7★18,559 rev](https://www.amazon.com/dp/B00QO2UNR8) [5**Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz**Dove**$8.32**4.6★2,109 rev](https://www.amazon.com/dp/B0DK5VKZX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls**SANZHUAN**$24.01**11 rev9mo ago](https://www.amazon.com/dp/B0FRL4XPX9) [**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz**The Honest Company**$15.45**46,427 rev1y ago](https://www.amazon.com/dp/B0DVC3VB5Q) [**Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz**Dove**$8.32**2,109 rev1y ago](https://www.amazon.com/dp/B0DK5VKZX9) [**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz**The Honest Company**$19.30**18,559 rev6y ago](https://www.amazon.com/dp/B08B27V5MY) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz**The Honest Company**$11.55**46,427 rev7y ago](https://www.amazon.com/dp/B07LBMKWWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls**SANZHUAN**$24.01**4.3★**▲ 68%**](https://www.amazon.com/dp/B0FRL4XPX9) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz**The Honest Company**$11.55**4.7★**▲ 17%**](https://www.amazon.com/dp/B07LBMKWWH) [**The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz**The Honest Company**$10.17**4.7★**▲ 14%**](https://www.amazon.com/dp/B071K5T5Q2) [**Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea**Dove**$17.88**4.5★**— 3%**](https://www.amazon.com/dp/B07MVXR1RK) [**Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz**Dove**$8.32**4.6★**— 2%**](https://www.amazon.com/dp/B0DK5VKZX9)
**~~View all trending →~~**
## **What buyers say about lavender shampoo and conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Soft fragrance”*
**Quality-Overall**13%
*“Excellent product”*
**Soft Feel**11%
*“Leaves hair soft”*
**Cleansing**6%
*“This is true clean”*
**Value For Money**6%
*“Worth buying”*
**Washability**3%
*“Overall, its a solid baby wash that feels safe and high quality”*
**Moist/Dry**3%
*“doesnt seem to dry their hair out”*
**Suitability Straight Hair**3%
*“Leaves my hair manageable”*
**Advertised Vs Actual Product**2%
*“Does what it claims it will do”*
**Hair Growth**2%
*“Huge fan of this, made my hair shiny and super soft”*
### **What buyers complain about **
**Smell**14%
*“It smells weird”*
**Allergies**7%
*“Skin irritation after a while”*
**Hair Related**6%
*“I just felt like my hair was always flat”*
**Moist/Dry**4%
*“seems to dry my skin”*
**Dilute/Watery**4%
*“Gets watery half way through”*
**Sensitivity-Overall**3%
*“This burned my sons eyes so badly”*
**Functionality-Overall**3%
*“Did not work”*
**Leak-Proof**3%
*“leaking in the bag”*
**Motor Power**3%
*“Defective pump”*
**Value For Money**3%
*“not worth the money”*
### **Top return reasons **
**Smell**24%
**Leak-Proof**21%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Size-Overall**5%
**Moist/Dry**4%
**Functionality-Overall**3%
**Motor Power**3%
**Ingredients-Overall**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is lavender shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $220K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lavender shampoo and conditioner niche?**
- 3 brands and 572 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender shampoo and conditioner?**
- Top complaints mined from reviews: Smell, Allergies, Hair Related. The return rate is 0.4%.
- **When does demand for lavender shampoo and conditioner peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lavender shampoo and conditioner niche?**
- Listings span $8.32–$24.01; the average listing price is $14.09 (sweet spot $15–$100). The average incumbent carries 21,987 reviews — the moat a new listing must climb.
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