---
title: "Lavender Powder — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/lavender-powder"
last_updated: "2026-08-09T12:11:43.125Z"
locale: en
meta:
description: "Niche score 48/100 · $88K/yr market · 116K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $88K/yr market · 116K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Powder — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender powder**
**Skip it**
A small market ($88K/yr) — this niche doesn't clear our bar today.
Market size 22Growth 23Conversion 76Competition 50Returns 99Price range 51Avg price 39Brand share 52Review moat 24Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$2.03–$28.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.66**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,909.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$88K**
$88K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, lavender powder is a $88K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender powder market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$107K–$133K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**750**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**21%**
- Johnson's Baby28% - HealthWise15% - Equate14% - Amazon Basics10% - Yardley7% - 365 by Whole Foods Market5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/lavender-powder/trend)
## **Top lavender powder search terms**
- **lavender baby powder**34K/yr-10.1%8.6% conv. - **baby powder lavender**15K/yr-6.2%9.7% conv. - **scented baby powder**11K/yr+22.8%4.0% conv. - **baby powder scented**8K/yr+32.0%3.5% conv. - **johnson baby powder lavender**12K/yr-16.2%6.9% conv. - **lavender body powder**7K/yr+4.1%7.2% conv. - **johnsons lavender baby powder**9K/yr-10.9%5.5% conv. - **lavender powder body**6K/yr-14.6%11.7% conv. - **johnsons baby powder lavender**6K/yr-7.6%7.4% conv. - **johnson baby powder lavender scent**4K/yr-13.2%8.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/lavender-powder/search-terms)
## **Top lavender powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz**Johnson's Baby**$4.99**4.8★32,046 rev](https://www.amazon.com/dp/B0009STDJW) [2**HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)**HealthWise**$5.97**4.2★754 rev](https://www.amazon.com/dp/B0FWJHD4YJ) [3**Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack**Amazon Basics**$3.99**4.7★82 rev](https://www.amazon.com/dp/B0FBXN44KM) [4**Equate Pure Cornstarch Baby Powder With Lavender and Chamomile 22oz by Judastice**Equate**$9.51**4.3★389 rev](https://www.amazon.com/dp/B07FLD7QPJ) [5**Yardley English Lavender Perfumed Talc | 250g ( 8.81 Ounce) | Pack of 1**Yardley**$7.39**4.6★2,360 rev](https://www.amazon.com/dp/B07S2ZG4VK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack**Amazon Basics**$3.99**82 rev2mo ago](https://www.amazon.com/dp/B0FBXN44KM) [**HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)**HealthWise**$5.97**754 rev8mo ago](https://www.amazon.com/dp/B0FWJHD4YJ) [**Equate Lavender Pure Cornstach Baby Powder. Hypoallergenic (22 Oz Pack of 2)**Generic**$23.90**20 rev1y ago](https://www.amazon.com/dp/B0DZX3275F) [**Greenwich Bay Trading Company Lavender Chamomile Dusting Powder - 4 oz Gentle Talc-Free Body Powder with Soothing Lavender & Chamomile Ideal for All Skin Types**Greenwich Bay Trading Company**$8.74**202 rev1y ago](https://www.amazon.com/dp/B0DFRCJ5XX) [**SoCal Suds & Company - Natural Baby Powder Talc-Free - Newborn Essentials with Arrowroot Powder Kaolin Aspen Bark Extract for Soft Soothing Protected Skin - Gentle Absorption - Lavender 4oz**SoCal Suds & Company**$16.95**212 rev2y ago](https://www.amazon.com/dp/B0CTWVHYK7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack**Amazon Basics**$3.99**4.7★**▲ 328%**](https://www.amazon.com/dp/B0FBXN44KM) [**Johnsons Lavender Baby Powder with Naturally Derived Cornstarch Hypoallergenic and Paraben Free 15 oz (Pack of 2)**Johnson & Johnson**$28.77**4.7★**▲ 129%**](https://www.amazon.com/dp/B0BYGNLDM9) [**Baby Powder Talc-Free Real Vanilla Amber Natural Scent Cornstarch Free Arrowroot and Clay Based Powder Synthetic Fragrance Free Oras Amazing Herbal 2.5 oz**Ora's Amazing Herbal**$12.40**4.3★**▲ 74%**](https://www.amazon.com/dp/B01M9DH0MZ) [**Shower to Shower Morning Fresh Body Powder with Lavender for Men & Women Talc Free Sweat Absorbing Prevents Chafing & Odor Deodorizing All Over Body Powder for Long Lasting Freshness 13 OZ**Shower To Shower**$5.30**4.7★**▲ 56%**](https://www.amazon.com/dp/B005IHUTPG) [**HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)**HealthWise**$5.97**4.2★**▲ 36%**](https://www.amazon.com/dp/B0FWJHD4YJ)
**~~View all trending →~~**
## **What buyers say about lavender powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Fresh scent”*
**Quality-Overall**10%
*“A reliable product”*
**Value For Money**6%
*“Reasonably priced”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Moist/Dry**4%
*“absorbs moisture well”*
**Soft Feel**4%
*“Soft to the touch”*
**Size-Overall**3%
*“Perfect fit”*
**Allergies**2%
*“helps with rashes”*
**Efficiency**2%
*“Wonderful powder that works”*
**Durability**1%
*“Has many uses - always consistent”*
### **What buyers complain about **
**Smell**32%
*“Unpleasant smell”*
**Size-Overall**14%
*“Bigger container”*
**Value For Money**6%
*“way too expensive”*
**Allergies**4%
*“Allergic reaction”*
**Hard Feel**4%
*“Feels coarse, almost crumbly”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Leak-Proof**2%
*“leaked all out”*
**Texture/Consistency-Overall**2%
*“The texture is OFF”*
**Ease Of Use**2%
*“Hard to get open”*
**Quality-Overall**2%
*“not as good or fine as Johnson's or Equate”*
### **Top return reasons **
**Smell**48%
**Size-Overall**15%
**Advertised Vs Actual Product**14%
**Leak-Proof**4%
**Value For Money**4%
**Functionality-Overall**3%
**Texture/Consistency-Overall**2%
**Product Condition**2%
**Ingredients-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is lavender powder profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lavender powder niche?**
- 21 brands and 750 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in lavender powder?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for lavender powder peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lavender powder niche?**
- Listings span $2.03–$28.77; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 5,909 reviews — the moat a new listing must climb.
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