---
title: "Lavender Baby Wash — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/lavender-baby-wash"
last_updated: "2026-08-09T04:08:42.663Z"
locale: en
meta:
description: "Niche score 47/100 · $147K/yr market · 109K searches/yr · $11.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $147K/yr market · 109K searches/yr · $11.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Baby Wash — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender baby wash**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 32Growth 35Conversion 93Competition 58Returns 98Price range 45Avg price 48Brand share 20Review moat 17Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.72**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.02–$24.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$147K**
$147K/yr · 109K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****18,272.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lavender baby wash is a $147K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender baby wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$176K–$234K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**619**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 99%
**Open market**
**4%**
- Aveeno Baby45% - The Honest Company21% - Johnson's Baby18% - MaxNova4% - Baby Magic4% - Baby Dove4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/lavender-baby-wash/trend)
## **Top lavender baby wash search terms**
- **lavender baby wash**20K/yr-0.1%10.1% conv. - **honest lavender shampoo and body wash**9K/yr+34.2%19.5% conv. - **aveeno baby bath**10K/yr-11.1%7.2% conv. - **aveeno lavender baby wash**7K/yr+31.9%12.3% conv. - **aveeno baby lavender**5K/yr+43.9%6.9% conv. - **aveeno baby calming comfort bath**6K/yr+2.0%13.9% conv. - **baby lavender body wash**5K/yr+20.3%9.8% conv. - **night time baby wash**5K/yr+1.2%7.3% conv. - **baby shampoo lavender**4K/yr+24.0%11.4% conv. - **lavender baby shampoo**4K/yr+14.0%9.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/lavender-baby-wash/search-terms)
## **Top lavender baby wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz**Aveeno Baby**$10.84**4.8★11,979 rev](https://www.amazon.com/dp/B0030U7DW0) [2**Aveeno Baby Calming Comfort Bath & Wash with Relaxing Lavender & Vanilla Scents & Natural Oat Extract Hypoallergenic & Tear-Free Formula Paraben- Phthalate- & Soap-Free 8 fl. Oz**Aveeno Baby**$6.22**4.8★11,979 rev](https://www.amazon.com/dp/B0711B9PV6) [3**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz**The Honest Company**$15.26**4.7★46,427 rev](https://www.amazon.com/dp/B07DTJM47S) [4**The Honest Company 2-in-1 Baby Shampoo & Body Wash Tear-Free Hypoallergenic Naturally Derived Lavender Calm Scent 10 fl oz**The Honest Company**$9.97**4.7★46,427 rev](https://www.amazon.com/dp/B01M4QMQ4B) [5**Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items**Johnson's Baby**$12.55**4.8★13,896 rev](https://www.amazon.com/dp/B07DGPGR56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aveeno Baby Nighttime Calming Comfort Bath Body & Hair Wash with Relaxing Lavender & Vanilla Scents & Oat Extract Tear-Free Formula No added parabens & Soap-Free 12 fl. oz**Aveeno Baby**$8.98**11,979 rev11mo ago](https://www.amazon.com/dp/B0FLY6PF8M) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz**The Honest Company**$24.72**46,427 rev2y ago](https://www.amazon.com/dp/B0CT9H19TH) [**Baby Magic Calming Baby Bath 16.5 Fl Oz**Baby Magic**$4.84**9,958 rev3y ago](https://www.amazon.com/dp/B0CBNDRCXL) [**SheaMoisture Baby Shampoo & Bath Milk Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Skin and Hair Care Regimen 13 oz**Shea Moisture**$7.80**1,526 rev3y ago](https://www.amazon.com/dp/B0BXB874ZB) [**Amazon Basics Tear-Free Night-Time Baby Bath Soothing Lightly Scented 13.6 Fl Oz 1-Pack (Previously Solimo)**Amazon Basics**$3.02**1,953 rev3y ago](https://www.amazon.com/dp/B09HHC6DQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★**▲ 294%**](https://www.amazon.com/dp/B09MLFXLT2) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz**The Honest Company**$15.26**4.7★**▲ 80%**](https://www.amazon.com/dp/B07DTJM47S) [**Johnsons Baby Bedtime Moisture Body Wash Soothing NaturalCalm Aromas Nighttime Bath Wash to Help Calm Baby Before Bed Baby Wash No added Parabens & Sulfates 27.1 fl. oz**Johnson's Baby**$9.58**4.8★**▲ 39%**](https://www.amazon.com/dp/B07D2JMKSB) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz**The Honest Company**$24.72**4.7★**▲ 31%**](https://www.amazon.com/dp/B0CT9H19TH) [**Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz**Aveeno Baby**$10.84**4.8★**▲ 24%**](https://www.amazon.com/dp/B0030U7DW0)
**~~View all trending →~~**
## **What buyers say about lavender baby wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“lightly scented”*
**Quality-Overall**10%
*“Excellent product”*
**Soft Feel**7%
*“is gentle on the skin”*
**Moist/Dry**6%
*“it doesn't dry it out”*
**Value For Money**5%
*“Price was fair”*
**Sleep Quality**3%
*“I think it really helps my baby sleep”*
**Allergies**3%
*“No allergies”*
**Washability**3%
*“The choice of baby wash for gentle”*
**Cleansing**2%
*“My scalp is clean”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Smell**27%
*“Smells persistent like petroleum”*
**Allergies**11%
*“The doctor identified it as an allergic reaction”*
**Sensitivity-Overall**6%
*“NOT FOR SENSITIVE SKIN BABIES”*
**Moist/Dry**5%
*“It's very drying”*
**Skin Health**4%
*“This burned my babys skin”*
**Size-Overall**3%
*“The bottle size is way bigger than the normal bottle”*
**Value For Money**2%
*“It's a bit expensive than other brands in the market”*
**Ease Of Cleaning**2%
*“not clean enough”*
**Quality-Overall**2%
*“Not as good as Johnson”*
**Ease Of Use**2%
*“Inconvenient”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**20%
**Size-Overall**13%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**2%
**Motor Power**2%
**Washability**2%
**Product Condition**2%
**Moist/Dry**1%
## **Common questions**
- **Is lavender baby wash profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lavender baby wash niche?**
- 8 brands and 619 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in lavender baby wash?**
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.4%.
- **When does demand for lavender baby wash peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lavender baby wash niche?**
- Listings span $3.02–$24.72; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 18,273 reviews — the moat a new listing must climb.
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