---
title: "Lavender Baby Lotion — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/lavender-baby-lotion"
last_updated: "2026-08-09T07:29:11.042Z"
locale: en
meta:
description: "Niche score 41/100 · $131K/yr market · 118K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $131K/yr market · 118K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Baby Lotion — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender baby lotion**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 29Growth 21Conversion 89Competition 30Returns 98Price range 45Avg price 37Brand share 28Review moat 21Quality gap 17
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.84–$23.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.46**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$131K**
$131K/yr · 118K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,444.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lavender baby lotion is a $131K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender baby lotion market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$157K–$209K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**549**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**8%**
- Aveeno Baby33% - Johnson's Baby20% - Jergens20% - The Honest Company11% - Baby Magic5% - Earth Mama3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/lavender-baby-lotion/trend)
## **Top lavender baby lotion search terms**
- **lavender baby lotion**25K/yr+13.3%8.3% conv. - **jergens baby lotion**14K/yr-5.3%10.1% conv. - **baby lavender lotion**8K/yr-1.4%10.9% conv. - **aveeno baby lotion lavender**8K/yr-18.1%15.8% conv. - **baby lotion lavender**9K/yr-14.5%13.2% conv. - **baby magic lavender lotion**6K/yr-9.7%4.6% conv. - **honest lavender lotion**6K/yr-6.5%20.9% conv. - **baby calming lotion**5K/yr-6.1%6.2% conv. - **aveeno baby calming comfort lotion**5K/yr-11.2%18.2% conv. - **aveeno calming lotion**5K/yr-6.2%9.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/lavender-baby-lotion/search-terms)
## **Top lavender baby lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$52K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Nourishing Prebiotic Oatmeal Paraben- & Phthalate-Free 18 fl. oz**Aveeno Baby**$11.61**4.8★18,893 rev](https://www.amazon.com/dp/B00U2VQW72) [2**Jergens Baby Calming Lotion Baby Calming Lotion Lavender Baby Lotion Baby Moisturizer with Shea Butter and Lavender Oil 16.8 Fl Oz**Jergens**$8.71**4.8★804 rev](https://www.amazon.com/dp/B0DR9JS7CG) [3**The Honest Company Hydrating Face Body Lotion Fast Absorbing Naturally Derived Hypoallergenic Lavender Calm 8.5 fl oz**The Honest Company**$9.72**4.5★14,819 rev](https://www.amazon.com/dp/B01JK164JU) [4**Johnsons Baby Bedtime Lotion Soothing NaturalCalm Aromas Gentle Nighttime Baby Lotion Helps Relax & Soothe Hydrating No added Parabens & Dyes 27.1 fl. oz**Johnson's Baby**$8.44**4.8★15,932 rev](https://www.amazon.com/dp/B07DGL23H4) [5**Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Natural Oatmeal & Dimethicone Paraben- & Phthalate-Free 8 fl. oz**Aveeno Baby**$6.17**4.8★18,893 rev](https://www.amazon.com/dp/B01EMYYFAU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Nourishing Prebiotic Oatmeal No Added Parabens 12 fl. oz**Aveeno Baby**$8.81**18,893 rev11mo ago](https://www.amazon.com/dp/B0FLXQCQ1B) [**Jergens Baby Calming Head to Toe Liquid Baby Wash Body Wash and Shampoo Tear Free 20 Fl Oz**Jergens**$8.68**822 rev1y ago](https://www.amazon.com/dp/B0F14YWS9K) [**Jergens Baby Calming Lotion Baby Calming Lotion Lavender Baby Lotion Baby Moisturizer with Shea Butter and Lavender Oil 16.8 Fl Oz**Jergens**$8.71**804 rev1y ago](https://www.amazon.com/dp/B0DR9JS7CG) [**Jergens Baby Soothing Sensitive Skin Cream Cream for Infant Dry Skin Baby Cream for Dry Skin Pediatrician-tested Fragrance-free 8 Fl Oz**Jergens**$7.65**164 rev1y ago](https://www.amazon.com/dp/B0DR9DNWFX) [**Baby Magic Calming Baby Bath 16.5 Fl Oz**Baby Magic**$4.84**9,958 rev3y ago](https://www.amazon.com/dp/B0CBNDRCXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★**▲ 351%**](https://www.amazon.com/dp/B09MLFXLT2) [**Jergens Baby Calming Head to Toe Liquid Baby Wash Body Wash and Shampoo Tear Free 20 Fl Oz**Jergens**$8.68**4.6★**▲ 22%**](https://www.amazon.com/dp/B0F14YWS9K) [**Johnsons Moisturizing Bedtime Baby Lotion with Coconut Oil & NaturalCalm Aromas to Help Relax Baby Hypoallergenic & Free of Parabens Phthalates & Dyes Mild Baby Skin Care 13.6 fl. oz**Johnson's Baby**$5.37**4.8★**▲ 21%**](https://www.amazon.com/dp/B07GVFWH5M) [**Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Nourishing Prebiotic Oatmeal No Added Parabens 12 fl. oz**Aveeno Baby**$8.81**4.8★**▲ 11%**](https://www.amazon.com/dp/B0FLXQCQ1B) [**Johnsons Baby Bedtime Lotion Soothing NaturalCalm Aromas Gentle Nighttime Baby Lotion Helps Relax & Soothe Hydrating No added Parabens & Dyes 27.1 fl. oz**Johnson's Baby**$8.44**4.8★**— 6%**](https://www.amazon.com/dp/B07DGL23H4)
**~~View all trending →~~**
## **What buyers say about lavender baby lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“No strong smell”*
**Moist/Dry**10%
*“Very moisturizing”*
**Soft Feel**8%
*“My skin is soft”*
**Quality-Overall**7%
*“Excellent product line”*
**Value For Money**6%
*“Great value”*
**Sleep Quality**3%
*“I think it really helps my baby sleep”*
**Absorbency**2%
*“It absorbs well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Gifting Purpose**2%
*“Given as gift”*
**Soothing Effect**2%
*“Very soothing”*
### **What buyers complain about **
**Smell**30%
*“Heavily scented”*
**Allergies**10%
*“Rash”*
**Moist/Dry**4%
*“My baby had very dry skin”*
**Skin Health**3%
*“Causes skin bumps”*
**Lather**3%
*“Doesn't lather well”*
**Sleep Quality**2%
*“makes me very tired”*
**Durability**2%
*“the pump broke before I could even get the option out”*
**Product Condition**1%
*“Item looks used”*
**Adhesion/Stickiness**1%
*“Kind of sticky”*
**Size-Overall**1%
*“Just wish it came in a bigger size”*
### **Top return reasons **
**Smell**30%
**Leak-Proof**20%
**Size-Overall**11%
**Motor Power**8%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Moist/Dry**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**1%
## **Common questions**
- **Is lavender baby lotion profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lavender baby lotion niche?**
- 11 brands and 549 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in lavender baby lotion?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.4%.
- **When does demand for lavender baby lotion peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lavender baby lotion niche?**
- Listings span $4.84–$23.36; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 10,445 reviews — the moat a new listing must climb.
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