---
title: "kids sunscreen — $5.9M/yr Amazon United States Niche, Score 77/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/kids-sunscreen"
last_updated: "2026-07-20T20:02:52.392Z"
locale: en
meta:
description: "kids sunscreen clears our launch bar: a $5.9M/yr market growing +211.7% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "kids sunscreen clears our launch bar: a $5.9M/yr market growing +211.7% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "kids sunscreen — $5.9M/yr Amazon United States Niche, Score 77/100 - Flapen"
---
# **kids sunscreen**
**Launch it**
A $5.9M/yr market growing +211.7% this quarter with returns at 0.5% — clears our launch bar.
Market size 98Growth 98Conversion 97Competition 83Returns 97Price range 64Avg price 71Brand share 47Review moat 24Quality gap 27
**Market size**
**Incredible****$5.9M**
$5.9M/yr · 2.7M searches
**Growth**
**Incredible****+211.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.51**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.70–$31.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,980.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kids sunscreen is a $5.9M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$5.8M–$7.3M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **126 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**695**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 77%
**Open market**
**15%**
- BLUE LIZARD28% - Sun Bum19% - THINK12% - Banana Boat9% - Neutrogena8% - Coppertone8% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +211.7% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/kids-sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$177K6%$354K9%$531K12%$709K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 41 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz**BLUE LIZARD**$14.96**4.6★10,733 rev](https://www.amazon.com/dp/B08Y8KT28V) [2**Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz**Sun Bum**$10.80**4.7★3,905 rev](https://www.amazon.com/dp/B0BQCSMD63) [3**Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each**Banana Boat**$12.89**4.7★11,463 rev](https://www.amazon.com/dp/B077D7L95C) [4**Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz**BLUE LIZARD**$8.52**4.6★10,733 rev](https://www.amazon.com/dp/B083VXQ7MG) [5**Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz**Sun Bum**$14.69**4.8★1,749 rev](https://www.amazon.com/dp/B0BSZ5VJMV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banana Boat Kids Sport Lotion SPF 50+ 6oz each Twin Pack**Banana Boat**$18.31**69 rev8mo ago](https://www.amazon.com/dp/B0FXNRV93Z) [**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.55**502 rev1y ago](https://www.amazon.com/dp/B0DX2N8L98) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz**BLUE LIZARD**$9.76**10,733 rev1y ago](https://www.amazon.com/dp/B0DPGTBSWF) [**Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz**Neutrogena**$18.98**1,261 rev2y ago](https://www.amazon.com/dp/B0CS85RRNK) [**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.36**1,347 rev2y ago](https://www.amazon.com/dp/B0CGT9W5WX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Banana Boat Kids Sport Lotion SPF 50+ 6oz each Twin Pack**Banana Boat**$18.31**4.5★**▲ 47%**](https://www.amazon.com/dp/B0FXNRV93Z) [**Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection**THINK**$17.72**4.0★**▲ 41%**](https://www.amazon.com/dp/B09SQD92DB) [**BLUE LIZARD Baby Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 Ounce Tube**BLUE LIZARD**$9.86**4.8★**▲ 40%**](https://www.amazon.com/dp/B0862PNNLG) [**Thinkkids Safe Mineral Sunscreen SPF 50+ 3 Fl Oz Natural Water Resistant Reef Safe Sunscreen for Children Broad Spectrum UVA/UVB Sun Screen**THINK**$11.92**4.6★**▲ 32%**](https://www.amazon.com/dp/B007SAC6XE) [**Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz**BLUE LIZARD**$18.20**4.6★**▲ 27%**](https://www.amazon.com/dp/B08Y8K6CW9)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**11%
*“Goes on easy”*
**Ease Of Application**10%
*“Applies great”*
**Quality-Overall**9%
*“Excellent product”*
**Protection**7%
*“good sun protection”*
**Smell**7%
*“Good smell”*
**Suitability Combination Skin**5%
*“It make my skin look amazing”*
**Allergies**4%
*“Good for allergies”*
**Value For Money**4%
*“Good for the price”*
**Soft Feel**3%
*“Gentle on skin”*
**Efficiency**2%
*“Extremely effective”*
### **What buyers complain about **
**Allergies**13%
*“Skin rash”*
**Color**5%
*“It was so white”*
**Value For Money**5%
*“Expensive”*
**Functionality-Overall**5%
*“Did not work”*
**Thickness**5%
*“Thickness of the cream”*
**Smell**4%
*“the smell is weird”*
**Ease Of Use**4%
*“Hard to get off”*
**Skin Health**3%
*“Skin Irritation”*
**Size-Overall**3%
*“Extremely small”*
**Ease Of Application**3%
*“Difficult to apply”*
### **Top return reasons **
**Size-Overall**15%
**Value For Money**11%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Smell**5%
**Product Condition**4%
**Ingredients-Overall**4%
**Dispensing Mechanism**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is kids sunscreen profitable to sell on Amazon United States?**
- The niche generates $5.9M/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +211.7%. Flapen's verdict: Launch it (77/100).
- **How competitive is the kids sunscreen niche?**
- 13 brands and 695 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in kids sunscreen?**
- Top complaints mined from reviews: Allergies, Color, Value For Money. The return rate is 0.5%.
- **When does demand for kids sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 18.6× the quietest.
- **What does it cost to enter the kids sunscreen niche?**
- Listings span $5.70–$31.41; the average listing price is $14.51 (sweet spot $15–$100). The average incumbent carries 5,980 reviews — the moat a new listing must climb.
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