---
title: "Trend — kids sunscreen spray - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/kids-sunscreen-spray/trend"
last_updated: "2026-07-21T07:26:45.251Z"
locale: en
meta:
  description: "kids sunscreen spray clears our launch bar: a $998K/yr market growing +267.6% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:description": "kids sunscreen spray clears our launch bar: a $998K/yr market growing +267.6% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:title": "Trend — kids sunscreen spray - Flapen"
---

# **kids sunscreen spray**

**Launch it**

A $998K/yr market growing +267.6% this quarter with returns at 0.2% — clears our launch bar.

Market size 78Growth 99Conversion 96Competition 59Returns 99Price range 45Avg price 61Brand share 34Review moat 24Quality gap 30

**Growth**

**Incredible****+267.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$998K**

$998K/yr · 525K searches

**Avg price**

**Good****$13.27**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.70–$22.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,113.93**

avg incumbent reviews — the moat a new listing must climb