---
title: "Trend — kids shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/kids-shampoo/trend"
last_updated: "2026-07-21T10:19:51.831Z"
locale: en
meta:
  description: "kids shampoo clears our launch bar: a $8.7M/yr market growing +13.8% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:description": "kids shampoo clears our launch bar: a $8.7M/yr market growing +13.8% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:title": "Trend — kids shampoo - Flapen"
---

# **kids shampoo**

**Launch it**

A $8.7M/yr market growing +13.8% this quarter with returns at 0.4% — clears our launch bar.

Market size 100Growth 42Conversion 91Competition 84Returns 98Price range 78Avg price 79Brand share 80Review moat 22Quality gap 21

**Market size**

**Incredible****$8.7M**

$8.7M/yr · 4.8M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.17–$51.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,301.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality