---
title: "Search terms — kids protein shake - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/kids-protein-shake/search-terms"
last_updated: "2026-07-21T15:49:24.638Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kids protein shake - Flapen"
---

# **kids protein shake**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 20Conversion 75Competition 37Returns 100Price range 79Avg price 95Brand share 0Review moat 41Quality gap 53

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.35**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 790K searches

**Price range**

**Great****$8.00–$43.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,389.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand