---
title: "Products — kids body wash - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/kids-body-wash/products"
last_updated: "2026-07-21T08:06:34.555Z"
locale: en
meta:
  description: "kids body wash clears our launch bar: a $5.2M/yr market growing +14.6% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:description": "kids body wash clears our launch bar: a $5.2M/yr market growing +14.6% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:title": "Products — kids body wash - Flapen"
---

# **kids body wash**

**Launch it**

A $5.2M/yr market growing +14.6% this quarter with returns at 0.4% — clears our launch bar.

Market size 98Growth 43Conversion 94Competition 80Returns 98Price range 56Avg price 65Brand share 73Review moat 21Quality gap 20

**Market size**

**Incredible****$5.2M**

$5.2M/yr · 3.2M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.17–$27.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,293.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality