---
title: "Products — johnsons baby powder original - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/johnsons-baby-powder-original/products"
last_updated: "2026-08-06T21:13:55.007Z"
locale: en
meta:
  description: "Niche score 44/100 · $37K/yr market · 41K searches/yr · $14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $37K/yr market · 41K searches/yr · $14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — johnsons baby powder original - Flapen"
---

# **johnsons baby powder original**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 24Conversion 70Competition 29Returns 99Price range 51Avg price 69Brand share 27Review moat 23Quality gap 80

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.23**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.03–$28.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,000.81**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$37K**

$37K/yr · 41K searches

## Products