---
title: "Reviews — johnson and johnson wipes - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/johnson-and-johnson-wipes/reviews"
last_updated: "2026-08-07T17:19:44.562Z"
locale: en
meta:
  description: "Niche score 44/100 · $77K/yr market · 51K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $77K/yr market · 51K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — johnson and johnson wipes - Flapen"
---

# **johnson and johnson wipes**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 19Growth 54Conversion 96Competition 30Returns 99Price range 25Avg price 40Brand share 26Review moat 21Quality gap 18

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+26.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.80**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$2.28–$19.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****10,781.58**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$77K**

$77K/yr · 51K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Reviews