[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-hipp-formula":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":192,"baselines":232,"demand":237,"seasonality":551,"brandShare":564,"products":586,"feedback":821,"searchTerms":973,"related":1022,"lastUpdated":173},"2b5cb64362163006896e16426e8ed3fc","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":174,"brandCountYearAgo":175,"sellerCount":176,"signals":177,"avgBsr":179,"pageQuality":180,"unitsSoldMin":181,"unitsSoldAvgMin":182,"unitsSoldAvgMax":183,"revenueMin":184,"revenueMax":185,"avgBrandAgeMonths":186,"avgSellerAgeDays":187,"top20ClickShare":188,"top20BrandShare":189,"primePct":190,"oosRate":191},572937,412117,0.6398,-0.0864,0.0271,0.5283,0.9266,4.61,1033,51.3,10.59,225.48,25,20000,0.52,0.0005,6,"hipp formula","hipp-formula","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fhipp-formula","Baby Foods","2026-07-12T06:51:07.85843+00:00",11,7,586,[178],"high_price",49,0,15000,750,1000,769500,1026000,69,154,0.9537,1,0.96,0.0862,{"score":193,"verdict":194,"components":195},48,"skip",[196,201,204,208,211,214,217,222,225,228],{"key":197,"score":198,"weight":199,"raw":200},"marketSize",63,0.15,572937.42,{"key":202,"score":203,"weight":199,"raw":155},"growth",21,{"key":205,"score":206,"weight":207,"raw":156},"conversion",34,0.1,{"key":209,"score":210,"weight":199,"raw":157},"competition",54,{"key":212,"score":213,"weight":207,"raw":158},"brandShare",18,{"key":215,"score":216,"weight":207,"raw":159},"qualityGap",24,{"key":218,"score":219,"weight":220,"raw":221},"reviewMoat",62,0.05,1033.44,{"key":223,"score":224,"weight":207,"raw":167},"returns",100,{"key":226,"score":227,"weight":220,"raw":161},"avgPrice",93,{"key":229,"score":230,"weight":220,"raw":231},"priceRange",40,0.39555121224812695,{"avgRating":233,"medianPrice":234,"medianReturnRate":235,"nichesTracked":236},4.42,24.38,0.0215,115062,{"points":238,"droppedPartialWeek":550},[239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532,535,538,541,544,547],{"week":240,"volume":241},"2024-07-14",7730,{"week":243,"volume":244},"2024-07-21",7905,{"week":246,"volume":247},"2024-07-28",7736,{"week":249,"volume":250},"2024-08-04",8218,{"week":252,"volume":253},"2024-08-11",7925,{"week":255,"volume":256},"2024-08-18",7506,{"week":258,"volume":259},"2024-08-25",8228,{"week":261,"volume":262},"2024-09-01",9202,{"week":264,"volume":265},"2024-09-08",8094,{"week":267,"volume":268},"2024-09-15",7489,{"week":270,"volume":271},"2024-09-22",8286,{"week":273,"volume":274},"2024-09-29",9139,{"week":276,"volume":277},"2024-10-06",17098,{"week":279,"volume":280},"2024-10-13",19278,{"week":282,"volume":283},"2024-10-20",18821,{"week":285,"volume":286},"2024-10-27",16517,{"week":288,"volume":289},"2024-11-03",13850,{"week":291,"volume":292},"2024-11-10",14732,{"week":294,"volume":295},"2024-11-17",11296,{"week":297,"volume":298},"2024-11-24",9575,{"week":300,"volume":301},"2024-12-01",9501,{"week":303,"volume":304},"2024-12-08",9415,{"week":306,"volume":307},"2024-12-15",8987,{"week":309,"volume":310},"2024-12-22",9525,{"week":312,"volume":313},"2024-12-29",9147,{"week":315,"volume":316},"2025-01-05",10522,{"week":318,"volume":319},"2025-01-12",11401,{"week":321,"volume":322},"2025-01-19",10247,{"week":324,"volume":298},"2025-01-26",{"week":326,"volume":327},"2025-02-02",9325,{"week":329,"volume":330},"2025-02-09",9481,{"week":332,"volume":333},"2025-02-16",9175,{"week":335,"volume":336},"2025-02-23",8622,{"week":338,"volume":339},"2025-03-02",7408,{"week":341,"volume":342},"2025-03-09",8022,{"week":344,"volume":345},"2025-03-16",7309,{"week":347,"volume":348},"2025-03-23",8666,{"week":350,"volume":351},"2025-03-30",8883,{"week":353,"volume":354},"2025-04-06",8324,{"week":356,"volume":357},"2025-04-13",8364,{"week":359,"volume":360},"2025-04-20",8015,{"week":362,"volume":363},"2025-04-27",8198,{"week":365,"volume":366},"2025-05-04",7956,{"week":368,"volume":369},"2025-05-11",8084,{"week":371,"volume":372},"2025-05-18",7345,{"week":374,"volume":375},"2025-05-25",7147,{"week":377,"volume":378},"2025-06-01",7843,{"week":380,"volume":381},"2025-06-08",8399,{"week":383,"volume":384},"2025-06-15",7303,{"week":386,"volume":387},"2025-06-22",6926,{"week":389,"volume":390},"2025-06-29",7374,{"week":392,"volume":393},"2025-07-06",7213,{"week":395,"volume":396},"2025-07-13",9341,{"week":398,"volume":399},"2025-07-20",7240,{"week":401,"volume":402},"2025-07-27",8196,{"week":404,"volume":405},"2025-08-03",8760,{"week":407,"volume":408},"2025-08-10",8725,{"week":410,"volume":411},"2025-08-17",9348,{"week":413,"volume":414},"2025-08-24",9555,{"week":416,"volume":417},"2025-08-31",8633,{"week":419,"volume":420},"2025-09-07",8592,{"week":422,"volume":423},"2025-09-14",8688,{"week":425,"volume":426},"2025-09-21",8299,{"week":428,"volume":429},"2025-09-28",8585,{"week":431,"volume":432},"2025-10-05",8216,{"week":434,"volume":435},"2025-10-12",9567,{"week":437,"volume":438},"2025-10-19",7875,{"week":440,"volume":441},"2025-10-26",8199,{"week":443,"volume":444},"2025-11-02",9397,{"week":446,"volume":447},"2025-11-09",9942,{"week":449,"volume":450},"2025-11-16",9314,{"week":452,"volume":453},"2025-11-23",8943,{"week":455,"volume":456},"2025-11-30",8771,{"week":458,"volume":459},"2025-12-07",8750,{"week":461,"volume":462},"2025-12-14",7922,{"week":464,"volume":465},"2025-12-21",7645,{"week":467,"volume":468},"2025-12-28",7354,{"week":470,"volume":471},"2026-01-04",8215,{"week":473,"volume":474},"2026-01-11",8429,{"week":476,"volume":477},"2026-01-18",8776,{"week":479,"volume":480},"2026-01-25",8955,{"week":482,"volume":483},"2026-02-01",8417,{"week":485,"volume":486},"2026-02-08",8264,{"week":488,"volume":489},"2026-02-15",6929,{"week":491,"volume":492},"2026-02-22",6981,{"week":494,"volume":495},"2026-03-01",6967,{"week":497,"volume":498},"2026-03-08",6974,{"week":500,"volume":501},"2026-03-15",6777,{"week":503,"volume":504},"2026-03-22",6699,{"week":506,"volume":507},"2026-03-29",6949,{"week":509,"volume":510},"2026-04-05",7152,{"week":512,"volume":513},"2026-04-12",7396,{"week":515,"volume":516},"2026-04-19",6713,{"week":518,"volume":519},"2026-04-26",6568,{"week":521,"volume":522},"2026-05-03",7421,{"week":524,"volume":525},"2026-05-10",7007,{"week":527,"volume":528},"2026-05-17",6939,{"week":530,"volume":531},"2026-05-24",6443,{"week":533,"volume":534},"2026-05-31",6779,{"week":536,"volume":537},"2026-06-07",7005,{"week":539,"volume":540},"2026-06-14",6516,{"week":542,"volume":543},"2026-06-21",6709,{"week":545,"volume":546},"2026-06-28",8016,{"week":548,"volume":549},"2026-07-05",6264,false,[552,553,554,555,556,557,558,559,560,561,562,563],1.0941086457536342,0.9658110397105846,0.8584297093020683,0.8729009203444326,0.8320131852644644,0.8444063117475733,0.8857651772801853,0.9824810724722715,0.9757862288875817,1.5174217530328022,1.224236473826277,0.9997036853580763,{"top":565,"otherBrandCount":584,"otherClickShare":585},[566,569,572,575,578,581],{"brand":567,"clickShare":568},"Similac",0.3796999999999999,{"brand":570,"clickShare":571},"Happy Baby",0.2703,{"brand":573,"clickShare":574},"Aptamil",0.19019999999999998,{"brand":576,"clickShare":577},"MaxNova",0.0474,{"brand":579,"clickShare":580},"Bubs",0.038900000000000004,{"brand":582,"clickShare":583},"Kabrita",0.0175,5,0.05600000000000016,[587,598,609,620,629,639,648,658,668,676,684,694,703,711,721,730,739,749,759,770,779,790,800,812],{"asin":588,"title":589,"brand":570,"imageUrl":590,"price":591,"rating":592,"reviews":593,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B0D2JKKHJY","Happy Baby Organics Stage 1 Infant Formula 0-12M Modeled After Breast Milk USDA Organic Probiotics & Prebiotics Iron & DHA 22.9oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41diKNuw0LL.jpg",34.77,4.6,238,0.1428,0.1814,"2024-09-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D2JKKHJY",{"asin":599,"title":600,"brand":567,"imageUrl":601,"price":602,"rating":603,"reviews":604,"clickShare90":605,"clickShare360":606,"launchDate":607,"amazonUrl":608},"B0BLJ9GWM9","Similac Pro-Total Comfort Infant Formula With Iron Gentle Easy-to-Digest Formula Has 2-FL HMO for Immune Support Non-GMO Baby Formula Powder 20.1-oz Tub","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ny-JEymWL.jpg",32.2,4.7,1052,0.1351,0.1319,"2023-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BLJ9GWM9",{"asin":610,"title":611,"brand":573,"imageUrl":612,"price":613,"rating":614,"reviews":615,"clickShare90":616,"clickShare360":617,"launchDate":618,"amazonUrl":619},"B0BTZ736MB","Aptamil Care Stage 1 Milk Based Powder Infant Formula Also for C-Section Born Babies with DHA & ARA Omega 3 & 6 Prebiotics Contains No Palm Oil 28.2 Ounces (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VY1qLFFeL.jpg",40.1,4.2,61,0.0962,0.0534,"2023-03-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BTZ736MB",{"asin":621,"title":622,"brand":573,"imageUrl":623,"price":624,"rating":592,"reviews":625,"clickShare90":626,"clickShare360":627,"launchDate":618,"amazonUrl":628},"B0BTZ6M3JF","Aptamil Care Stage 2 Milk Based Powder Infant Formula for 6+ Months Also for C-section born babies with DHA & ARA Omega 3 & 6 Prebiotics Contains No Palm Oil 28.2 Ounces Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RWdMfQxWL.jpg",37.88,308,0.094,0.1615,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BTZ6M3JF",{"asin":630,"title":631,"brand":567,"imageUrl":632,"price":633,"rating":584,"reviews":634,"clickShare90":635,"clickShare360":636,"launchDate":637,"amazonUrl":638},"B0G3Q8DBY7","Similac 360 Total Care Gentle Comfort Baby Formula Easy-to-Digest Formula Has 5 HMO Prebiotics Powder Infant Formula 36-oz Can Pack of 3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51p-KO1jKzL.jpg",164.11,50,0.0603,0.0143,"2026-04-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3Q8DBY7",{"asin":640,"title":641,"brand":570,"imageUrl":642,"price":643,"rating":592,"reviews":644,"clickShare90":645,"clickShare360":646,"launchDate":596,"amazonUrl":647},"B0D2JH7HFK","Happy Baby Organics Stage 2 Infant Formula 6 12 Months Milk Based Organic Baby Formula Powder with Iron Probiotics & Prebiotics for Immune & Digestive Support 22.9 Ounce (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HcCMI2ajL.jpg",30.88,186,0.0578,0.0752,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D2JH7HFK",{"asin":649,"title":650,"brand":570,"imageUrl":651,"price":652,"rating":653,"reviews":654,"clickShare90":655,"clickShare360":656,"launchDate":596,"amazonUrl":657},"B0D2JJZ6TP","Happy Baby Organics Stage 1 A2 Infant Formula 0 12 Months Milk Based Organic Baby Formula Powder with A2 Milk Probiotics & Prebiotics for Immune & Digestive Support 22.9 Ounce (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414GpyZ9AjL.jpg",34.92,4.5,313,0.0565,0.097,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D2JJZ6TP",{"asin":659,"title":660,"brand":576,"imageUrl":661,"price":662,"rating":663,"reviews":664,"clickShare90":577,"clickShare360":665,"launchDate":666,"amazonUrl":667},"B09MLFXLT2","Baby Sun Hat 2-5 Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31blkF6F7NL.jpg",14.96,4.8,7936,0.0113,"2021-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09MLFXLT2",{"asin":669,"title":670,"brand":567,"imageUrl":671,"price":672,"rating":584,"reviews":634,"clickShare90":673,"clickShare360":674,"launchDate":637,"amazonUrl":675},"B0FQYL9575","Similac 360 Total Care Gentle Comfort Baby Formula Easy-to-Digest Formula Has 5 HMO Prebiotics Powder Infant Formula 20.1-oz Tub","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RyLA3F7wL.jpg",33.6,0.0463,0.0122,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FQYL9575",{"asin":677,"title":678,"brand":567,"imageUrl":679,"price":163,"rating":603,"reviews":604,"clickShare90":680,"clickShare360":681,"launchDate":682,"amazonUrl":683},"B09TTV8GDC","Similac Pro-Total Comfort Infant Formula With Iron Gentle Easy-to-Digest Formula Has 2-FL HMO for Immune Support Non-GMO Baby Formula Powder 29.8-oz Value Can Pack of 6","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ipZxYBH1L.jpg",0.0398,0.0976,"2022-03-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09TTV8GDC",{"asin":685,"title":686,"brand":579,"imageUrl":687,"price":688,"rating":603,"reviews":689,"clickShare90":690,"clickShare360":691,"launchDate":692,"amazonUrl":693},"B0DCLL5XLB","Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vjIkirZwL.jpg",31.42,2143,0.0269,0.0225,"2024-08-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCLL5XLB",{"asin":695,"title":696,"brand":567,"imageUrl":697,"price":162,"rating":592,"reviews":698,"clickShare90":699,"clickShare360":700,"launchDate":701,"amazonUrl":702},"B0G3QFPZBL","Similac 360 Total Care Gentle Comfort Baby Formula Easy-to-Digest Formula Has 5 HMO Prebiotics Ready-to-Feed Infant Formula 2-fl-oz Bottle Pack of 8","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41q3DfXN75L.jpg",110,0.0248,0.0059,"2026-04-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3QFPZBL",{"asin":704,"title":705,"brand":567,"imageUrl":706,"price":707,"rating":592,"reviews":698,"clickShare90":708,"clickShare360":709,"launchDate":701,"amazonUrl":710},"B0G3Q9WVDN","Similac 360 Total Care Gentle Comfort Baby Formula Easy-to-Digest Formula Has 5 HMO Prebiotics Ready-to-Feed Infant Formula 32-fl-oz Bottle Pack of 6","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jJRNT9n5L.jpg",66.87,0.021,0.005,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3Q9WVDN",{"asin":712,"title":713,"brand":567,"imageUrl":714,"price":715,"rating":603,"reviews":716,"clickShare90":717,"clickShare360":718,"launchDate":719,"amazonUrl":720},"B00OJ87EHG","Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JrpMwJ+LL.jpg",37.31,3286,0.0187,0.0241,"2014-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OJ87EHG",{"asin":722,"title":723,"brand":582,"imageUrl":724,"price":725,"rating":592,"reviews":726,"clickShare90":583,"clickShare360":727,"launchDate":728,"amazonUrl":729},"B0CLXZJK1M","Kabrita Goat Milk-Based Infant Formula Powder Designed for Gentle Digestion Gentle Alternative to Cows Milk with Iron DHA ARA & Prebiotics for Infants 012 Months Non-GMO 28 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bqlFaV1bL.jpg",39.92,1606,0.0161,"2023-12-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CLXZJK1M",{"asin":731,"title":732,"brand":567,"imageUrl":733,"price":734,"rating":592,"reviews":698,"clickShare90":735,"clickShare360":736,"launchDate":737,"amazonUrl":738},"B0G3QDVVWB","Similac 360 Total Care Gentle Comfort Baby Formula Easy-to-Digest Formula Has 5 HMO Prebiotics Ready-to-Feed Infant Formula 8-fl-oz Bottle Pack of 24","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Iae-HiH9L.jpg",74.44,0.0167,0.0051,"2026-03-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3QDVVWB",{"asin":740,"title":741,"brand":742,"imageUrl":743,"price":744,"rating":592,"reviews":745,"clickShare90":636,"clickShare360":746,"launchDate":747,"amazonUrl":748},"B0B81BRH45","Babys Only A2 Organic Milk Infant Formula A2 Milk Based Powder Organic Baby Formula with A2 Beta-Casein Protein Iron Vitamin E Vitamin D Easy to Digest Newborn to 12 Months Old 21 oz 1 Pack","Baby's Only Organic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WZqeyVLTL.jpg",31,415,0.0044,"2022-07-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B81BRH45",{"asin":750,"title":751,"brand":570,"imageUrl":752,"price":753,"rating":653,"reviews":754,"clickShare90":755,"clickShare360":756,"launchDate":757,"amazonUrl":758},"B0FXYGQ7CG","Happy Baby Organics Stage 1 Infant Formula 0-12 Months Milk Based Organic Baby Formula Powder with Iron Probiotics & Prebiotics for Immune & Digestive Support 14.1 Ounce (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41O18wjttsL.jpg",23.5,28,0.0132,0.0042,"2026-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FXYGQ7CG",{"asin":760,"title":761,"brand":762,"imageUrl":763,"price":764,"rating":653,"reviews":765,"clickShare90":766,"clickShare360":767,"launchDate":768,"amazonUrl":769},"B006LJ612A","HiPP Baby Gentle Milk Lotion with organic almond oil - 11.84 fl.oz \u002F 350ml","HiPP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21F+bQRQNsL.jpg",18.71,60,0.0124,0.0202,"2012-01-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006LJ612A",{"asin":771,"title":772,"brand":579,"imageUrl":773,"price":774,"rating":653,"reviews":775,"clickShare90":776,"clickShare360":777,"launchDate":692,"amazonUrl":778},"B0DCKXZVS4","Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416165oYAEL.jpg",27.91,2082,0.012,0.013,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCKXZVS4",{"asin":780,"title":781,"brand":782,"imageUrl":783,"price":784,"rating":653,"reviews":785,"clickShare90":786,"clickShare360":787,"launchDate":788,"amazonUrl":789},"B0D2RJYS5Y","Bobbie Organic Gentle Baby Formula Milk Based Powder with Iron DHA Vitamin D & 100% Lactose Like Breast Milk For Fusiness Crying & Digestive Health Newborn Baby-12 Months Old 14.1 oz 1 Pack","Bobbie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hAyL+gvWL.jpg",34.25,330,0.0104,0.0092,"2024-04-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D2RJYS5Y",{"asin":791,"title":792,"brand":793,"imageUrl":794,"price":795,"rating":603,"reviews":179,"clickShare90":796,"clickShare360":797,"launchDate":798,"amazonUrl":799},"B076XWNP7V","Hipp Sensitive Babysoft 2 in 1 Shampoo & Body wash","Snana","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dxwIM+htL.jpg",14.12,0.0099,0.0035,"2017-02-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076XWNP7V",{"asin":801,"title":802,"brand":803,"imageUrl":804,"price":805,"rating":806,"reviews":807,"clickShare90":808,"clickShare360":809,"launchDate":810,"amazonUrl":811},"B099B2M7RP","Serenity Kids 12-36 Month A2 Whole Milk Toddler Formula Powder - Organic Grass-Fed Whole Milk - Easier-to-Digest A2 Toddler Formula - DHA & ARA Prebiotics & Nucleotides for Baby Essentials - 21 Oz","Serenity Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41auolr3iCL.jpg",46.32,4,665,0.009,0.0109,"2021-07-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB099B2M7RP",{"asin":813,"title":814,"brand":567,"imageUrl":815,"price":816,"rating":663,"reviews":817,"clickShare90":818,"clickShare360":818,"launchDate":819,"amazonUrl":820},"B09F5X1JVR","Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Prebiotic Blend to Breast Milk Non-GMO Baby Formula Powder 36-oz Value Can Pack of 3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51DXVOrdQEL.jpg",151.4,1346,0.0088,"2021-08-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09F5X1JVR",{"love":822,"hate":893,"returnReasons":955},[823,830,837,844,851,858,865,872,879,886],{"topic":824,"percentOfMentions":825,"verbatims":826},"Ingredients-Overall",0.1032,[827,828,829],"I love the ingredients in it very natural","Clean Ingredients","Great Ingredients",{"topic":831,"percentOfMentions":832,"verbatims":833},"Quality-Overall",0.0908,[834,835,836],"Excellent product","the quality has always been consistent","Overall, the container design is very well thought out and is appreciated",{"topic":838,"percentOfMentions":839,"verbatims":840},"Ease Of Use",0.0839,[841,842,843],"Easy to use","Easy to Prepare","Easy to store and use",{"topic":845,"percentOfMentions":846,"verbatims":847},"Nutritional Content",0.0784,[848,849,850],"this is a decent supplement","Keep your kids healthy","provides excellent nutrition — worth it for peace of mind",{"topic":852,"percentOfMentions":853,"verbatims":854},"Value For Money",0.0701,[855,856,857],"Good price","My money well spent","worth every penny",{"topic":859,"percentOfMentions":860,"verbatims":861},"Solubility",0.053899999999999997,[862,863,864],"Mix so well with water","Easy to mix","It mixes well",{"topic":866,"percentOfMentions":867,"verbatims":868},"Regulates Digestion",0.0499,[869,870,871],"Constipation free baby","easy on sensitive stomach","Easy to digest",{"topic":873,"percentOfMentions":874,"verbatims":875},"Vegan\u002FOrganic",0.0453,[876,877,878],"Wonderful Quality Organic","organic baby product at a great value","Organic formula",{"topic":880,"percentOfMentions":881,"verbatims":882},"Acid Regulator\u002FStomach Ache Relief",0.0366,[883,884,885],"Highly recommended for sensitive stomachs","It didnt upset his tummy","Definitely recommend, very easy on stomach",{"topic":887,"percentOfMentions":888,"verbatims":889},"Soft Feel",0.0322,[890,891,892],"What I really like is how gentle it is","It feels like a good","smooth",[894,900,906,912,918,925,932,938,944,949],{"topic":852,"percentOfMentions":895,"verbatims":896},0.1663,[897,898,899],"But Pricey","It is expensive","Too expensive",{"topic":901,"percentOfMentions":832,"verbatims":902},"Allergies",[903,904,905],"gets irritated quite easy with an extreme peanut allergy","She had an allergic reaction to a formula given to us to try from the doctor","I'm not sure what in this that caused the reaction as they didn't do any allergy testing at the ER",{"topic":824,"percentOfMentions":907,"verbatims":908},0.052000000000000005,[909,910,911],"Awful that this has canola oil in it","Found a weird thread like substance in the formula","I was unhappy with the ingredients in our formula from a local big box store",{"topic":880,"percentOfMentions":913,"verbatims":914},0.0429,[915,916,917],"stomach pain or acid reflux","My granddaughter just has a very sensitive stomach","Vomiting started",{"topic":919,"percentOfMentions":920,"verbatims":921},"Smell",0.0408,[922,923,924],"Strong chemical smell","The smell is so horrendous I couldnt even give it to my baby","Smells horrible",{"topic":926,"percentOfMentions":927,"verbatims":928},"Taste-Overall",0.0325,[929,930,931],"Different taste","Tastes different than the store bought","Not certain why the taste is so different",{"topic":866,"percentOfMentions":933,"verbatims":934},0.0305,[935,936,937],"which ended up causing severe constipation","Stomach upset and refusing intake","Frequent Spit Up and Gas Pain",{"topic":939,"percentOfMentions":699,"verbatims":940},"Advertised Vs Actual Product",[941,942,943],"Misleading","The container is misleading from the outside with relation to size","Its a lot for bubs 365 milk. I sent pictures the baby formula was only half full",{"topic":845,"percentOfMentions":699,"verbatims":945},[946,947,948],"not a good formula for my baby at all","Nope it's not as healthy I read a review that it contains lead","This milk is not hypoallergenic be careful",{"topic":950,"percentOfMentions":951,"verbatims":952},"Size-Overall",0.019799999999999998,[953,954],"it is so small\u002Fwill not recommend unless you want this specific brand","Small bottles for preemies",[956,958,961,963,966,968,971],{"reason":950,"pct":957},0.7857,{"reason":959,"pct":960},"Color",0.1349,{"reason":939,"pct":962},0.0317,{"reason":964,"pct":965},"Width",0.0159,{"reason":967,"pct":965},"Leak-Proof",{"reason":969,"pct":970},"Strap\u002FString Quality",0.0079,{"reason":972,"pct":970},"Material Quality",[974,979,983,988,993,998,1003,1008,1013,1018],{"term":975,"volume":976,"growthQoq":977,"conversionRate":978},"similac total comfort",106462,-0.1571,0.0226,{"term":169,"volume":980,"growthQoq":981,"conversionRate":982},41789,-0.0603,0.0034,{"term":984,"volume":985,"growthQoq":986,"conversionRate":987},"happy baby organic formula",36656,-0.0101,0.0358,{"term":989,"volume":990,"growthQoq":991,"conversionRate":992},"happy baby formula",39848,-0.1081,0.1025,{"term":994,"volume":995,"growthQoq":996,"conversionRate":997},"aptamil",47510,-0.1536,0.0374,{"term":999,"volume":1000,"growthQoq":1001,"conversionRate":1002},"similac total comfort formula",11596,1.9259,0.0272,{"term":1004,"volume":1005,"growthQoq":1006,"conversionRate":1007},"a2 formula",20330,0.029,0.0255,{"term":1009,"volume":1010,"growthQoq":1011,"conversionRate":1012},"hipp baby formula",19727,-0.1005,0.0036,{"term":1014,"volume":1015,"growthQoq":1016,"conversionRate":1017},"aptamil baby formula",15096,-0.0351,0.019,{"term":1019,"volume":1020,"growthQoq":1021,"conversionRate":700},"european baby formula",9811,0.0267,[1023,1030,1035,1040,1045,1051],{"title":1024,"href":1025,"score":1026,"verdict":1027,"marketSize":1028,"growth90":1029},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":1031,"href":1032,"score":1026,"verdict":1027,"marketSize":1033,"growth90":1034},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":1036,"href":1037,"score":1026,"verdict":1027,"marketSize":1038,"growth90":1039},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":1041,"href":1042,"score":1026,"verdict":1027,"marketSize":1043,"growth90":1044},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":1046,"href":1047,"score":1026,"verdict":1048,"marketSize":1049,"growth90":1050},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":1052,"href":1053,"score":1026,"verdict":1027,"marketSize":1054,"growth90":1055},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]