[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-hatch-rest-sound-machine-2nd-gen-white":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":181,"baselines":214,"demand":219,"seasonality":445,"brandShare":458,"products":464,"feedback":495,"searchTerms":654,"related":668,"lastUpdated":170},"bb680a1b-a885-4449-a41f-0d51b592988e","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":152,"top5ClickShare":156,"top5BrandShare":156,"avgRating":157,"avgReviewCount":158,"avgPrice":159,"priceMin":160,"priceMax":161,"productCount":162,"unitsSoldMax":163,"sponsoredPct":164,"returnRate":165,"successfulLaunches360":156,"newProducts360":156,"amazonNicheId":145,"title":166,"slug":167,"href":168,"leafCategoryName":169,"scrapedAt":170,"brandCount":156,"brandCountYearAgo":156,"sellerCount":171,"signals":172,"avgBsr":174,"pageQuality":152,"unitsSoldMin":175,"unitsSoldAvgMin":152,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":156,"top20BrandShare":156,"primePct":164,"oosRate":180},0,1217,-0.7355,0.0886,1,4.43,16001,77.9,65.51,85.77,3,250,0.3333,0.0464,"hatch rest sound machine 2nd gen - white","hatch-rest-sound-machine-2nd-gen-white","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fhatch-rest-sound-machine-2nd-gen-white","Décor","2026-07-12T13:08:56.396519+00:00",4,[173],"high_price",24,100,7790,19475,44,192,0.0256,{"score":174,"verdict":182,"components":183},"skip",[184,187,190,193,195,197,200,205,208,211],{"key":185,"score":152,"weight":186,"raw":152},"marketSize",0.15,{"key":188,"score":189,"weight":186,"raw":155},"growth",36,{"key":191,"score":152,"weight":192,"raw":152},"conversion",0.1,{"key":194,"score":152,"weight":186,"raw":156},"competition",{"key":196,"score":152,"weight":192,"raw":156},"brandShare",{"key":198,"score":199,"weight":192,"raw":157},"qualityGap",53,{"key":201,"score":202,"weight":203,"raw":204},"reviewMoat",18,0.05,16001.33,{"key":206,"score":207,"weight":192,"raw":165},"returns",30,{"key":209,"score":210,"weight":203,"raw":159},"avgPrice",83,{"key":212,"score":213,"weight":203,"raw":156},"priceRange",95,{"avgRating":215,"medianPrice":216,"medianReturnRate":217,"nichesTracked":218},4.42,24.38,0.0215,115062,{"points":220,"droppedPartialWeek":444},[221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,280,283,286,288,291,294,297,300,303,306,309,312,314,316,319,322,325,328,330,333,335,338,340,342,345,348,351,353,356,359,362,364,366,368,370,372,375,377,379,381,383,386,388,390,392,395,397,399,401,404,406,408,410,413,416,418,420,422,425,427,430,432,434,436,438,440,442],{"week":222,"volume":223},"2024-07-14",141,{"week":225,"volume":226},"2024-07-21",236,{"week":228,"volume":229},"2024-09-15",174,{"week":231,"volume":232},"2024-09-22",248,{"week":234,"volume":235},"2024-09-29",214,{"week":237,"volume":238},"2024-10-06",172,{"week":240,"volume":241},"2024-10-13",231,{"week":243,"volume":244},"2024-10-20",113,{"week":246,"volume":247},"2024-10-27",110,{"week":249,"volume":250},"2024-11-03",102,{"week":252,"volume":253},"2024-11-10",156,{"week":255,"volume":256},"2024-11-17",167,{"week":258,"volume":259},"2024-11-24",161,{"week":261,"volume":262},"2024-12-01",175,{"week":264,"volume":265},"2024-12-08",219,{"week":267,"volume":268},"2024-12-15",129,{"week":270,"volume":271},"2024-12-22",101,{"week":273,"volume":274},"2024-12-29",88,{"week":276,"volume":277},"2025-01-05",176,{"week":279,"volume":235},"2025-01-12",{"week":281,"volume":282},"2025-01-19",185,{"week":284,"volume":285},"2025-01-26",127,{"week":287,"volume":285},"2025-02-02",{"week":289,"volume":290},"2025-02-09",126,{"week":292,"volume":293},"2025-02-16",125,{"week":295,"volume":296},"2025-02-23",143,{"week":298,"volume":299},"2025-03-02",106,{"week":301,"volume":302},"2025-03-09",139,{"week":304,"volume":305},"2025-03-16",148,{"week":307,"volume":308},"2025-03-23",122,{"week":310,"volume":311},"2025-03-30",82,{"week":313,"volume":299},"2025-04-06",{"week":315,"volume":271},"2025-04-13",{"week":317,"volume":318},"2025-05-18",19,{"week":320,"volume":321},"2025-06-29",17,{"week":323,"volume":324},"2025-07-06",38,{"week":326,"volume":327},"2025-07-13",34,{"week":329,"volume":321},"2025-07-20",{"week":331,"volume":332},"2025-07-27",16,{"week":334,"volume":318},"2025-08-03",{"week":336,"volume":337},"2025-08-10",21,{"week":339,"volume":332},"2025-08-17",{"week":341,"volume":332},"2025-08-24",{"week":343,"volume":344},"2025-08-31",20,{"week":346,"volume":347},"2025-09-07",12,{"week":349,"volume":350},"2025-09-14",10,{"week":352,"volume":337},"2025-09-21",{"week":354,"volume":355},"2025-09-28",14,{"week":357,"volume":358},"2025-10-05",15,{"week":360,"volume":361},"2025-10-19",35,{"week":363,"volume":174},"2025-10-26",{"week":365,"volume":337},"2025-11-02",{"week":367,"volume":318},"2025-11-09",{"week":369,"volume":318},"2025-11-16",{"week":371,"volume":327},"2025-11-23",{"week":373,"volume":374},"2025-11-30",22,{"week":376,"volume":337},"2025-12-07",{"week":378,"volume":318},"2025-12-14",{"week":380,"volume":174},"2025-12-21",{"week":382,"volume":355},"2025-12-28",{"week":384,"volume":385},"2026-01-04",37,{"week":387,"volume":321},"2026-01-11",{"week":389,"volume":174},"2026-01-18",{"week":391,"volume":374},"2026-01-25",{"week":393,"volume":394},"2026-02-01",25,{"week":396,"volume":374},"2026-02-08",{"week":398,"volume":337},"2026-02-15",{"week":400,"volume":174},"2026-02-22",{"week":402,"volume":403},"2026-03-01",28,{"week":405,"volume":355},"2026-03-08",{"week":407,"volume":189},"2026-03-15",{"week":409,"volume":358},"2026-03-22",{"week":411,"volume":412},"2026-03-29",42,{"week":414,"volume":415},"2026-04-05",26,{"week":417,"volume":189},"2026-04-12",{"week":419,"volume":207},"2026-04-19",{"week":421,"volume":344},"2026-04-26",{"week":423,"volume":424},"2026-05-03",45,{"week":426,"volume":403},"2026-05-10",{"week":428,"volume":429},"2026-05-17",29,{"week":431,"volume":318},"2026-05-24",{"week":433,"volume":429},"2026-05-31",{"week":435,"volume":337},"2026-06-07",{"week":437,"volume":344},"2026-06-14",{"week":439,"volume":202},"2026-06-21",{"week":441,"volume":394},"2026-06-28",{"week":443,"volume":174},"2026-07-05",false,[446,447,448,449,450,451,452,453,454,455,456,457],1.4026616275329689,1.072109199099389,1.0241878417497587,0.7438887101962045,0.39409778063686074,0.2826310710839498,1.0113954877544458,0.2574461241556771,1.3851720810550017,1.3991637182373753,1.0897930738715558,1.228154819341696,{"top":459,"otherBrandCount":152,"otherClickShare":463},[460],{"brand":461,"clickShare":462},"Hatch Baby",0.9998999999999999,0.00010000000000010001,[465,475,486],{"asin":466,"title":467,"brand":461,"imageUrl":468,"price":160,"rating":469,"reviews":470,"clickShare90":471,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B08QVG9759","Hatch Baby Sound Machine Night Light | Rest 2 Gen | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (White)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KJLbgZk2L.jpg",4.3,8690,0.5357,0.845,"2022-03-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08QVG9759",{"asin":476,"title":477,"brand":461,"imageUrl":478,"price":479,"rating":480,"reviews":481,"clickShare90":482,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B08YS6S66Z","Hatch Rest+ Baby & Kids Sound Machine | 2nd Gen | Childs Night Light Alarm Clock Toddler Sleep Trainer Time-to-Rise White Noise Bedtime Stories Portable Backup Battery (with Charging Base)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31v-PFe1QgL.jpg",82.4,4.2,2994,0.2321,0.0789,"2021-03-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08YS6S66Z",{"asin":487,"title":488,"brand":461,"imageUrl":489,"price":161,"rating":490,"reviews":491,"clickShare90":482,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B0F7C6XJ3P","Hatch Baby Sound Machine Night Light | Hatch Baby | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (Putty)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gFMpfFKrL.jpg",4.8,36320,0.076,"2025-09-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F7C6XJ3P",{"love":496,"hate":567,"returnReasons":631},[497,504,511,518,525,532,539,546,553,560],{"topic":498,"percentOfMentions":499,"verbatims":500},"Sleep Quality",0.22039999999999998,[501,502,503],"It has helped my daughter sleep so well","He sleeps amazing with it","Its helped our baby sleep so well",{"topic":505,"percentOfMentions":506,"verbatims":507},"Ease Of Use",0.10339999999999999,[508,509,510],"Easy to use","very user-friendly","Its so convenient and straightforward",{"topic":512,"percentOfMentions":513,"verbatims":514},"Quality-Overall",0.09699999999999999,[515,516,517],"the build quality feels solid","Great Product All Around","Quality is excellent",{"topic":519,"percentOfMentions":520,"verbatims":521},"Brightness\u002FShine\u002FGlow",0.07429999999999999,[522,523,524],"great brightness levels too","Great night light","decent brightness",{"topic":526,"percentOfMentions":527,"verbatims":528},"Design-Overall",0.0716,[529,530,531],"The design is beautiful","The design is nice","The design is sleek",{"topic":533,"percentOfMentions":534,"verbatims":535},"Noise Level",0.046900000000000004,[536,537,538],"The white noise works well","No sudden noise","so many great soothing sounds to choose from",{"topic":540,"percentOfMentions":541,"verbatims":542},"Value For Money",0.0434,[543,544,545],"Amazing investment","Worth it","Worth every penny",{"topic":547,"percentOfMentions":548,"verbatims":549},"Color",0.0278,[550,551,552],"The colors are really rich","the putty color is honestly so cute","The color features have added fun and functionality",{"topic":554,"percentOfMentions":555,"verbatims":556},"Assembly\u002FInstallation",0.0277,[557,558,559],"Its easy to set up","so setup was pretty smooth","Setup was quick",{"topic":561,"percentOfMentions":562,"verbatims":563},"Advertised Vs Actual Product",0.0248,[564,565,566],"Exactly as described","Just like it","Does what it says on the box",[568,575,582,588,593,600,606,612,619,624],{"topic":569,"percentOfMentions":570,"verbatims":571},"Durability",0.14880000000000002,[572,573,574],"Broke fast","Broke after only having it for a little while","broke after 1.5 yr",{"topic":576,"percentOfMentions":577,"verbatims":578},"Connectivity-Overall",0.1446,[579,580,581],"Constantly disconnecting","Impossible to connect","it wont connect",{"topic":540,"percentOfMentions":583,"verbatims":584},0.1124,[585,586,587],"Waste of Money","Overpriced and Frustrating","Probably overpriced",{"topic":533,"percentOfMentions":589,"verbatims":590},0.0975,[591,591,592],"The white noise","Too quiet",{"topic":594,"percentOfMentions":595,"verbatims":596},"Functionality-Overall",0.0643,[597,598,599],"Wouldn't even turn on","Stopped working proper after a couple months","Did not work",{"topic":512,"percentOfMentions":601,"verbatims":602},0.0636,[603,604,605],"Bad value and low build quality","the decline in quality is huge","Way too expensive for the quality",{"topic":498,"percentOfMentions":607,"verbatims":608},0.0622,[609,610,611],"mess up your sleep schedule","My daughter cant sleep with this the red light","heavily disrupting my little ones sleep",{"topic":613,"percentOfMentions":614,"verbatims":615},"Charging",0.035,[616,617,618],"then stops charging after a while","Wont charge","Wont hold a charge",{"topic":505,"percentOfMentions":548,"verbatims":620},[621,622,623],"Its not easy and very frustrating","However, what you need to use it for is very limited","its not user friendly",{"topic":625,"percentOfMentions":626,"verbatims":627},"Battery Life",0.0274,[628,629,630],"Short battery life","Battery life isnt great","bad battery",[632,634,636,638,640,642,644,647,650,652],{"reason":576,"pct":633},0.177,{"reason":613,"pct":635},0.1505,{"reason":594,"pct":637},0.14029999999999998,{"reason":540,"pct":639},0.1258,{"reason":533,"pct":641},0.056799999999999996,{"reason":561,"pct":643},0.056600000000000004,{"reason":645,"pct":646},"Defective Material\u002FParts",0.0479,{"reason":648,"pct":649},"Size-Overall",0.0271,{"reason":505,"pct":651},0.026699999999999998,{"reason":519,"pct":653},0.0255,[655,659,664],{"term":166,"volume":656,"growthQoq":657,"conversionRate":658},569,0.295,0.0056,{"term":660,"volume":661,"growthQoq":662,"conversionRate":663},"hatch rest baby sound machine night light 2nd gen",577,-0.0641,0.0068,{"term":665,"volume":666,"growthQoq":667,"conversionRate":152},"hatch rest baby sound machine night light | 2nd gen | sleep trainer time-to-rise alarm clock white noise soother music & stories for nursery toddler & kids bedroom (wi-fi)",71,-0.1429,[669,676,681,686,691,697],{"title":670,"href":671,"score":672,"verdict":673,"marketSize":674,"growth90":675},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":677,"href":678,"score":672,"verdict":673,"marketSize":679,"growth90":680},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":682,"href":683,"score":672,"verdict":673,"marketSize":684,"growth90":685},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":687,"href":688,"score":672,"verdict":673,"marketSize":689,"growth90":690},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":692,"href":693,"score":672,"verdict":694,"marketSize":695,"growth90":696},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":698,"href":699,"score":672,"verdict":673,"marketSize":700,"growth90":701},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]