---
title: "Goodbaby — $561K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/goodbaby"
last_updated: "2026-08-09T12:58:16.415Z"
locale: en
meta:
description: "Niche score 40/100 · $561K/yr market · 78K searches/yr · $84.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $561K/yr market · 78K searches/yr · $84.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Goodbaby — $561K/yr Amazon US Niche (2026) - Flapen"
---
# **goodbaby**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 2Conversion 81Competition 5Returns 96Price range 21Avg price 81Brand share 0Review moat 16Quality gap 57
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$84.00**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$561K**
$561K/yr · 78K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$15.28–$410.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****21,273.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-45.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, goodbaby is a $561K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **goodbaby market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$504K–$672K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Exergen86% - GoodBaby7% - ADC4% - Braun2%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -45.1% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/goodbaby/trend)
## **Top goodbaby search terms**
- **exergen temporal thermometer**30K/yr-43.2%10.9% conv. - **temporal artery thermometer**11K/yr-38.1%6.2% conv. - **exergen thermometer**9K/yr-56.2%8.6% conv. - **exergen temporal artery thermometer**6K/yr-43.3%12.9% conv. - **exergen**4K/yr-43.8%5.8% conv. - **exergen temporal scanner**3K/yr-27.7%7.0% conv. - **temple touch thermometer**4K/yr-55.7%4.6% conv. - **exergen temporal**2K/yr-41.9%5.9% conv. - **fltr infrared thermometers**3K/yr-58.2%0.7% conv. - **goodbaby thermometer**2K/yr-37.8%3.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/goodbaby/search-terms)
## **Top goodbaby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$84K30%$168K45%$252K60%$336K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exergen TAT-2000C Temporal Artery Thermometer for Kids Newborns & Adults Soft Glow Display Silent Mode 9V Battery Included**Exergen**$29.39**4.4★1,899 rev](https://www.amazon.com/dp/B00OCIJNWC) [2**Exergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies**Exergen**$24.03**4.4★5,515 rev](https://www.amazon.com/dp/B0FXN4S46H) [3**Temporal Scanner Temporal Contact Thermometer LCD Display 124275S 1 Each**Exergen**$410.57**4.4★126 rev](https://www.amazon.com/dp/B009UL75Z8) [4**No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode**GoodBaby**$18.82**4.5★117,538 rev](https://www.amazon.com/dp/B0824XNJSW) [5**Exergen Temporal Artery Thermometer**Exergen**$32.85**4.3★548 rev](https://www.amazon.com/dp/B008FC870U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies**Exergen**$24.03**5,515 rev8mo ago](https://www.amazon.com/dp/B0FXN4S46H) [**No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode**GoodBaby**$18.82**117,538 rev6y ago](https://www.amazon.com/dp/B0824XNJSW) [**Braun ThermoScan 7 Digital Ear Thermometer for Adults Babies & Infants Age-Adjusted Fever Guidance No. 1 Brand Recommended by Pediatricians**Braun**$57.08**9,882 rev7y ago](https://www.amazon.com/dp/B07F4JJH1Z) [**Exergen TAT-2000C Temporal Artery Thermometer for Kids Newborns & Adults Soft Glow Display Silent Mode 9V Battery Included**Exergen**$29.39**1,899 rev11y ago](https://www.amazon.com/dp/B00OCIJNWC) [**Exergen Temporal Artery Thermometer**Exergen**$32.85**548 rev14y ago](https://www.amazon.com/dp/B008FC870U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies**Exergen**$24.03**4.4★**▲ 116%**](https://www.amazon.com/dp/B0FXN4S46H) [**Braun ThermoScan 7 Digital Ear Thermometer for Adults Babies & Infants Age-Adjusted Fever Guidance No. 1 Brand Recommended by Pediatricians**Braun**$57.08**4.6★**▲ 16%**](https://www.amazon.com/dp/B07F4JJH1Z) [**Temporal Scanner Temporal Contact Thermometer LCD Display 124275S 1 Each**Exergen**$410.57**4.4★**— 3%**](https://www.amazon.com/dp/B009UL75Z8) [**ADC Temple Touch Digital Fever Thermometer Non Invasive and Quick Read Suitable for Babies Newborns Kids and Adults Adtemp 427 White (Packaging May Vary)**ADC**$15.28**4.3★**— 2%**](https://www.amazon.com/dp/B003AGV8RU) [**No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode**GoodBaby**$18.82**4.5★**▼ 20%**](https://www.amazon.com/dp/B0824XNJSW)
**~~View all trending →~~**
## **What buyers say about goodbaby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**31%
*“easy to see”*
**Temperature Control**19%
*“the temperature is accurate”*
**Quality-Overall**8%
*“and is reliable”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Value For Money**7%
*“Price is affordable”*
**Accuracy-Overall**5%
*“Very Accurate”*
**Durability**2%
*“It is durable”*
**Ease Of Cleaning**1%
*“Easy to clean”*
**Battery Life**1%
*“battery life”*
**Weight Light**1%
*“Does feel light”*
### **What buyers complain about **
**Measurement/Reading Accuracy**36%
*“Bad readings”*
**Temperature Control**15%
*“Temperature readings are off by a couple of degrees”*
**Functionality-Overall**10%
*“Doesn't work”*
**Quality-Overall**6%
*“Horrible quality”*
**Battery Life**4%
*“Arrived with Dead Battery”*
**Durability**4%
*“Broken with few uses”*
**Ease Of Use**3%
*“Tiny Hard-to-Read Font”*
**Value For Money**3%
*“Not worth the price”*
**Accuracy-Overall**2%
*“NOT ACCURATE”*
**Instructions/User Manual/Troubleshooting**2%
*“Confusing directions”*
### **Top return reasons **
**Measurement/Reading Accuracy**30%
**Functionality-Overall**19%
**Product Condition**7%
**Heating**6%
**Temperature Control**6%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Display-Overall**4%
**Accuracy-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is goodbaby profitable to sell on Amazon United States?**
- The niche generates $561K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the goodbaby niche?**
- 4 brands and 63 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in goodbaby?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Temperature Control, Functionality-Overall. The return rate is 0.7%.
- **When does demand for goodbaby peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the goodbaby niche?**
- Listings span $15.28–$410.57; the average listing price is $84.00 (sweet spot $15–$100). The average incumbent carries 21,274 reviews — the moat a new listing must climb.
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