---
title: "Gift Registry By Name — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/gift-registry-by-name"
last_updated: "2026-08-09T14:24:06.250Z"
locale: en
meta:
description: "Niche score 52/100 · $143K/yr market · 1.3M searches/yr · $22.38 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $143K/yr market · 1.3M searches/yr · $22.38 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gift Registry By Name — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **gift registry by name**
**Worth a look**
Shows no brand lock-in (top 5 brands take 23% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Market size 31Growth 19Conversion 6Competition 95Returns 95Price range 46Avg price 93Brand share 97Review moat 20Quality gap 19
**Brand share**
**Incredible****23%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.38**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$2.01–$186.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$143K**
$143K/yr · 1.3M searches
**Review moat**
**Bad****13,883.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, gift registry by name is a $143K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gift registry by name market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$224K–$280K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**79 **▼falling
**Sellers**
**775**
**Top-5 brand share**
**23%**
Top 20: 63%
**Top-5 click share**
**20%**
Top 20: 50%
**Open market**
**73%**
- Coyciu5% - WXA5% - Yiwafu5% - Johnson's Baby4% - Little Remedies4% - Aquaphor4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/gift-registry-by-name/trend)
## **Top gift registry by name search terms**
- **baby care products**659K/yr-20.6%0.3% conv. - **twins baby items**104K/yr-0.8%0.3% conv. - **twin baby items**44K/yr+64.7%0.1% conv. - **newborn gift sets**68K/yr-10.2%0.3% conv. - **diaper bag essentials for newborn**43K/yr+2.6%1.1% conv. - **baby girl nursery essentials**24K/yr-0.5%0.1% conv. - **cheap baby items**29K/yr+7.4%0.5% conv. - **diaper fund for baby registry**30K/yr-14.4%0.0% conv. - **first time mom must haves**22K/yr+1.0%0.1% conv. - **bulk baby items**21K/yr-3.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/gift-registry-by-name/search-terms)
## **Top gift registry by name products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coyciu Newborn Baby Twins Clothes Funny Letter Print Romper Bodysuit Shirt Twins Babys Gift Infant Boy Girl Fall Clothes (White Short Sleeve 0-3 Months)**Coyciu**$17.10**4.8★41 rev](https://www.amazon.com/dp/B0GM4Z22N3) [2**6 Pairs Baby Mittens No Scratch Mittens Infant Soft Gloves Mittens for 0-6 Months Boys Girls**Yiwafu**$7.47**4.6★1,541 rev](https://www.amazon.com/dp/B0BYDKKLWC) [3**Little Remedies New Baby Essentials Kit with Saline Nasal Spray Diaper Rash Cream Gas Relief Drops Gripe Water & More Safe for Newborns**Little Remedies**$24.27**4.8★18,791 rev](https://www.amazon.com/dp/B075G6XMSF) [4**YOKJZJD Newborn Baby Girl Boy Twins Matching Outfits Womb Mates Knitted Romper Mitten Cuffs Jumpsuit with Hat Fall Clothes (Apricot Newborn)**YOKJZJD**$24.51**4.6★88 rev](https://www.amazon.com/dp/B0DDTM7BVV) [5**Baby Grooming Kit Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator Baby Essentials Kit for Newborn Girls Boys (Grey White)**WXA**$9.83**4.8★1,053 rev](https://www.amazon.com/dp/B0DSMHJ2FF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coyciu Newborn Baby Twins Clothes Funny Letter Print Romper Bodysuit Shirt Twins Babys Gift Infant Boy Girl Fall Clothes (White Short Sleeve 0-3 Months)**Coyciu**$17.10**41 rev5mo ago](https://www.amazon.com/dp/B0GM4Z22N3) [**WENDIWAY Twins Baby Play Mats for Floor Activity Gym - 5-in-1 Support Cushion Baby Play Mat Tummy Time Mat for Supervised Bonding with Arch Plush Toys Flashcards & Developmental Book - Grey**WENDIWAY**$75.34**223 rev11mo ago](https://www.amazon.com/dp/B0FSM1WSTV) [**Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler**Wrrernsin**$19.69**659 rev1y ago](https://www.amazon.com/dp/B0F2DQCNFL) [**Jeryswet Baby Diaper Bags with Changing Station Waterproof Large Capacity Diaper Bag Backpack for Moms Dads with USB Charging Port and Stroller Straps Baby Shower Gifts RGB**Jeryswet**$38.97**1,080 rev1y ago](https://www.amazon.com/dp/B0DJ69BCV5) [**YOKJZJD Newborn Baby Girl Boy Twins Matching Outfits Womb Mates Knitted Romper Mitten Cuffs Jumpsuit with Hat Fall Clothes (Apricot Newborn)**YOKJZJD**$24.51**88 rev1y ago](https://www.amazon.com/dp/B0DDTM7BVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coyciu Newborn Baby Twins Clothes Funny Letter Print Romper Bodysuit Shirt Twins Babys Gift Infant Boy Girl Fall Clothes (White Short Sleeve 0-3 Months)**Coyciu**$17.10**4.8★**▲ 251%**](https://www.amazon.com/dp/B0GM4Z22N3) [**YSCULBUTOL Baby Twins Bodysuit Born Together Friends Forever Newborn Clothes Unisex Twin Outfits With Hat(White BF 3m)**YSCULBUTOL**$25.05**4.7★**▲ 247%**](https://www.amazon.com/dp/B07Z6D1N7J) [**BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey**Bunwag**$36.46**4.6★**▲ 214%**](https://www.amazon.com/dp/B0CTJXJL4T) [**Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler**Wrrernsin**$19.69**4.7★**▲ 185%**](https://www.amazon.com/dp/B0F2DQCNFL) [**Baby Grooming Kit Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator Baby Essentials Kit for Newborn Girls Boys (Grey White)**WXA**$9.83**4.8★**▲ 181%**](https://www.amazon.com/dp/B0DSMHJ2FF)
**~~View all trending →~~**
## **What buyers say about gift registry by name**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Overall, a reliable and high-quality moisturizer that I would definitely recommend”*
**Ease Of Use**8%
*“EASY TO USE”*
**Soft Feel**6%
*“Soft brush”*
**Value For Money**6%
*“Price was fair”*
**Smell**5%
*“Fresh scent”*
**Size-Overall**4%
*“Fit perfect”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Ease Of Cleaning**4%
*“Nice idea for cleaning”*
**Allergies**3%
*“No irritation at all”*
**Efficiency**3%
*“WORKS WELL”*
### **What buyers complain about **
**Stain Resistance**11%
*“Makes stains worse somehow”*
**Size-Overall**8%
*“Small size”*
**Functionality-Overall**6%
*“Not functional”*
**Measurement/Reading Accuracy**6%
*“Bad readings”*
**Value For Money**6%
*“Too expensive”*
**Smell**5%
*“Chemical smell”*
**Allergies**4%
*“Cause rash”*
**Quality-Overall**3%
*“Cheap Quality”*
**Temperature Control**2%
*“It doesnt measure temperature correctly”*
**Leak-Proof**2%
*“It leaks”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Leak-Proof**5%
**Smell**4%
**Material Quality**3%
**Stain Resistance**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is gift registry by name profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 107 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the gift registry by name niche?**
- 79 brands and 775 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 23% of demand.
- **What do buyers complain about in gift registry by name?**
- Top complaints mined from reviews: Stain Resistance, Size-Overall, Functionality-Overall. The return rate is 0.9%.
- **When does demand for gift registry by name peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the gift registry by name niche?**
- Listings span $2.01–$186.72; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 13,884 reviews — the moat a new listing must climb.
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