---
title: "Frozen Cup — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/frozen-cup"
last_updated: "2026-08-09T17:22:40.716Z"
locale: en
meta:
description: "Niche score 39/100 · $33K/yr market · 74K searches/yr · $18.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $33K/yr market · 74K searches/yr · $18.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frozen Cup — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **frozen cup**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 14Conversion 31Competition 56Returns 79Price range 73Avg price 83Brand share 42Review moat 23Quality gap 25
**Avg price**
**Great****$18.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.72–$40.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,933.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 74K searches
According to Flapen's Amazon United States niche tracking, frozen cup is a $33K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen cup market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#918**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**17%**
- Zak Designs44% - Glad13% - Simple Modern9% - THERMOS9% - Unique4% - Silver Buffalo4% - Open — no brand owns it (14 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/frozen-cup/trend)
## **Top frozen cup search terms**
- **frozen cups**24K/yr-4.0%3.0% conv. - **frozen cup**19K/yr-30.4%2.8% conv. - **elsa cup**17K/yr-21.8%3.3% conv. - **frozen sippy cup**6K/yr-37.1%2.1% conv. - **elsa cups**4K/yr-19.0%3.0% conv. - **olaf cup**4K/yr-58.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/frozen-cup/search-terms)
## **Top frozen cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zak Designs Disney Frozen Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Anna Elsa Olaf)**Zak Designs**$9.82**4.6★22,579 rev](https://www.amazon.com/dp/B0DMDPGBB1) [2**Zak Designs Disney Frozen II Movie Kelso Tumbler Set Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids (Frozen 2 Olaf 15 oz 2pc Set)**Zak Designs**$17.04**4.6★31,471 rev](https://www.amazon.com/dp/B07V6Z2131) [3**Glad for Kids Disney Frozen Disposable Paper Cups Anna and Elsa - Heavy Duty Soak-Proof Kid-Friendly Drinking Cups Great for Everyday Meals and Snacks 9 oz 24 Count**Glad**$5.72**4.8★354 rev](https://www.amazon.com/dp/B0BZWHVM6X) [4**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Frozen 2**THERMOS**$16.65**4.7★37,382 rev](https://www.amazon.com/dp/B08Z7467XC) [5**Zak Designs Disney Frozen Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Anna & Elsa)**Zak Designs**$16.66**4.6★19,090 rev](https://www.amazon.com/dp/B0DMDYT4K8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unique Frozen 2 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$24.27**1 rev6mo ago](https://www.amazon.com/dp/B0G876LD5N) [**Silver Buffalo Disney Frozen Elsa Anna and Olaf Spill Proof Tumbler with Straw 17.5 Ounces**Silver Buffalo**$13.13**31 rev10mo ago](https://www.amazon.com/dp/B0FNSQNPWB) [**Kochorie 48 Pieces Snowflake Party Favors Cups Set 24 Oz 24 Frozen Themed Cups with Lids & Straws 24 Silicone Bracelets Reusable Plastic Tumblers for Winter Theme Holiday Birthday Party Supplies**Kochorie**$40.36**35 rev10mo ago](https://www.amazon.com/dp/B0FCRJC73B) [**Simple Modern Disney Frozen Kids Water Bottle with Straw Lid | 18oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Iridescent Elsa**Simple Modern**$24.09**8,285 rev1y ago](https://www.amazon.com/dp/B0FFVP5SZ5) [**Frozen 10 Oz Reusable Cups Set - Bundle with 8 Refillable Cups with Lids and Straws for School Supplies Sports Party Supplies More | Disney Frozen Tumblers for Toddlers Birthday**Disney**$19.96**17 rev1y ago](https://www.amazon.com/dp/B0DZYYV1FC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Host FREEZE Beer Glasses Frozen Beer Mugs Freezable Pint Glass Set Insulated Pint Glass to Keep Your Drinks Cold Double Walled Insulated Glasses Tumbler for Iced Coffee 16oz Set of 2 Black**Host**$25.31**4.5★**▲ 257%**](https://www.amazon.com/dp/B089F94QN1) [**Unique Frozen 2 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$24.27**5.0★**▲ 229%**](https://www.amazon.com/dp/B0G876LD5N) [**Simple Modern Disney Frozen Kids Water Bottle with Straw Lid | 18oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Iridescent Elsa**Simple Modern**$24.09**4.6★**▲ 202%**](https://www.amazon.com/dp/B0FFVP5SZ5) [**Simple Modern Disney Frozen Kids Water Bottle Plastic BPA-Free Tritan Cup with Leak Proof Straw Lid | Reusable and Durable for Toddlers Girls | Summit Collection | 12oz Frozen Elsas Snowflake**Simple Modern**$15.33**4.6★**▲ 186%**](https://www.amazon.com/dp/B08FFNT217) [**Fasmov Freezer Beer Mugs 4 Pack Double Wall Gel Frosty Freezer Ice Mugs Plastic Beer Mugs With Handles for Parties and Gifts 16oz (Blue Red Orange and Green)**Fasmov**$25.25**4.0★**▲ 88%**](https://www.amazon.com/dp/B0BNNDQNGH)
**~~View all trending →~~**
## **What buyers say about frozen cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Temperature Retention**17%
*“They keep it cold”*
**Quality-Overall**16%
*“Excellent quality”*
**Design-Overall**7%
*“the design is so cute”*
**Value For Money**7%
*“The price is fair”*
**Durability**6%
*“Durable Product”*
**Advertised Vs Actual Product**6%
*“Works really well, as advertised”*
**Strength**6%
*“and the mugs feel sturdy”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Leak-Proof**5%
*“does not leak”*
**Size-Overall**4%
*“They were perfect size”*
### **What buyers complain about **
**Durability**25%
*“breaks easily”*
**Leak-Proof**16%
*“Not leakproof”*
**Quality-Overall**10%
*“Faulty quality”*
**Size-Overall**6%
*“too small”*
**Dishwasher Safe**5%
*“Cant put these in the dishwasher”*
**Temperature Control**4%
*“Breakage on first freeze”*
**Temperature Retention**2%
*“This cup does not keep your beverages cold”*
**Design-Overall**2%
*“Design Came Off Instantly”*
**Jamming/Clogging**2%
*“The lid became stuck”*
**Handle Quality**2%
*“Only problem is handles have a tendency to break off”*
### **Top return reasons **
**Size-Overall**26%
**Leak-Proof**16%
**Material Quality**10%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Quality-Overall**4%
**Product Condition**3%
**Functionality-Overall**3%
**Color**2%
**Gifting Purpose**1%
## **Common questions**
- **Is frozen cup profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the frozen cup niche?**
- 20 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in frozen cup?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 1.8%.
- **When does demand for frozen cup peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the frozen cup niche?**
- Listings span $5.72–$40.36; the average listing price is $18.05 (sweet spot $15–$100). The average incumbent carries 6,934 reviews — the moat a new listing must climb.
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