---
title: "Frida Bathtub — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/frida-bathtub"
last_updated: "2026-08-09T12:14:05.377Z"
locale: en
meta:
description: "Niche score 26/100 · $33K/yr market · 48K searches/yr · $27.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $33K/yr market · 48K searches/yr · $27.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frida Bathtub — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **frida bathtub**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 17Conversion 31Competition 0Returns 23Price range 95Avg price 95Brand share 0Review moat 23Quality gap 58
**Avg price**
**Incredible****$27.94**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.96–$43.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,284**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 48K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, frida bathtub is a $33K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 26/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frida bathtub market data**
- **Units sold / yr**
- **2K–2K**
- avg 750–1,000/product
- **Revenue / yr**
- **$42K–$56K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Frida95% - MaxNova5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -15.2% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/baby-products/frida-bathtub/trend)
## **Top frida bathtub search terms**
- **frida bathtub**41K/yr-19.1%2.8% conv. - **frida bath tub**6K/yr+5.1%3.2% conv. - **baby frida bath tub**831/yr+22.8%2.6% conv. - **4-in-1 grow with me bath tub**772/yr+1.8%6.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/frida-bathtub/search-terms)
## **Top frida bathtub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$8K50%$16K75%$25K100%$33K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub**Frida**$43.10**4.4★8,907 rev](https://www.amazon.com/dp/B099FM4W4H) [2**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★7,936 rev](https://www.amazon.com/dp/B09MLFXLT2) [3**Frida Baby Soft Sink Bath Sink Bather Easy to Clean Bather That Supports Babys Head**Frida**$27.04**3.9★2,306 rev](https://www.amazon.com/dp/B099FL855W) [4**Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes**Frida**$26.65**4.5★13,987 rev](https://www.amazon.com/dp/B0DXXH3S2P)
### **Newest**
by launch date
[**Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes**Frida**$26.65**13,987 rev1y ago](https://www.amazon.com/dp/B0DXXH3S2P) [**Baby Sun Hat 2-5 Years**MaxNova**$14.96**7,936 rev4y ago](https://www.amazon.com/dp/B09MLFXLT2) [**Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub**Frida**$43.10**8,907 rev4y ago](https://www.amazon.com/dp/B099FM4W4H) [**Frida Baby Soft Sink Bath Sink Bather Easy to Clean Bather That Supports Babys Head**Frida**$27.04**2,306 rev4y ago](https://www.amazon.com/dp/B099FL855W)
### **Trending**
90-day click momentum
[**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★**▲ 361%**](https://www.amazon.com/dp/B09MLFXLT2) [**Frida Baby Soft Sink Bath Sink Bather Easy to Clean Bather That Supports Babys Head**Frida**$27.04**3.9★**— 7%**](https://www.amazon.com/dp/B099FL855W) [**Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub**Frida**$43.10**4.4★**— 4%**](https://www.amazon.com/dp/B099FM4W4H) [**Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes**Frida**$26.65**4.5★**▼ 11%**](https://www.amazon.com/dp/B0DXXH3S2P)
## **What buyers say about frida bathtub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy to use”*
**Quality-Overall**12%
*“Good quality and easy to clean”*
**Size-Overall**9%
*“Great product true size”*
**Ease Of Cleaning**8%
*“Easy to Clean”*
**Durability**3%
*“Very durable”*
**Strength**3%
*“The tub is sturdy”*
**Washability**3%
*“wash it at least twice per week in the washer then air dry it out”*
**Comfort-Overall**3%
*“more comfortable”*
**Value For Money**3%
*“Value for money”*
**Design-Overall**2%
*“I really liked the design”*
### **What buyers complain about **
**Leak-Proof**13%
*“LEAKS BADLY”*
**Durability**11%
*“Dies fast”*
**Functionality-Overall**11%
*“It barely works”*
**Value For Money**6%
*“Waste of money”*
**Water Resistance**5%
*“wont work if its not under the water”*
**Comfort-Overall**5%
*“the baby is not in a comfortable position”*
**Body Support**5%
*“poor head support - not convenient for the baby”*
**Quality-Overall**4%
*“Absolute trash”*
**Strength**3%
*“Very flimsy”*
**Adhesion/Stickiness**3%
*“Wont stick”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**16%
**Product Condition**7%
**Defective Material/Parts**7%
**Leak-Proof**5%
**Advertised Vs Actual Product**5%
**Water Resistance**4%
**Value For Money**3%
**Comfort-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is frida bathtub profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 4 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (26/100).
- **How competitive is the frida bathtub niche?**
- 2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in frida bathtub?**
- Top complaints mined from reviews: Leak-Proof, Durability, Functionality-Overall. The return rate is 5.7% — above our launch gate.
- **When does demand for frida bathtub peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the frida bathtub niche?**
- Listings span $14.96–$43.10; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 8,284 reviews — the moat a new listing must climb.
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